Volume: 07, Number: 01, 2025

Table of Contents

Articles

The Influence of UGC and Influencer Marketing on Consumer Buying Interest: A Case Study of Warunk Juragan
Natasya Sanika Putri Nasution, Nindya Yunita, Hesti Sabrina
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1-8
The Effect of Compensation Equity and Social Work Environment on Employee Retention: The Mediating Effect of Job Satisfaction
Hemmy Fauzan, Tongku Rifa Ayu Pitaloka, Irhamsyah Putra, Bahrul Yaman, Suhendra Suhendra
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9-18
The Effect of Human Resource Quality, Work Professionalism, and Commitment on Employee Performance: A Case Study At PT Pelindo Multi Terminal
Zulfira Eriza, Ahmad Prayudi, Herry Syahrial
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19-25
The Influence of Green Product and Green Advertising on Purchasing Decisions: A Case Study of The Body Shop
Radika Sinaga, Nindya Yunita, Amrin Mulia Utama
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26-33
The Influence of Trust, Service Quality and Brand Image on Customer Decisions: A Case Study of Prudential in Babura Sunggal Village
Reski Br Hutagaol, Alfifto Alfifto, Eka Dewi Setia Tarigan
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34-40
The Role of Internet Media in Enhancing MSME Sales in Tanjung Balai City
Nasrul Efendi, Pioner Pelawi, Mbayak Ginting, Sugianta Ovinus Ginting, Hanny Siagian, Tya Wildana Hapsari Lubis
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41-48
The Influence of Relationship Marketing And Logistics Service Quality on Customer Satisfaction: A Case Study of JNE Express In Tanjung Rejo Village
Dinda Azzura, Nindya Yunita, Eka Dewi Setia Tarigan
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49-54