Volume: 08, Number: 02, 2026 (In Press)

Volume: 08, Number: 02, 2026 (In Press)

Table of Contents

Articles

Humanizing Live Commerce Through Fan-Mediated Spillover Effects: A Netnographic Study of Erigo x JKT48

DOI : 10.30829/jombi.v8i02.30638

Nurizky Hutama, Adrianto Prabowo

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106-121

Publisher:

Journal of Management and Business Innovations

Fakultas Ekonomi dan Bisnis Islam

Universitas Islam Negeri Sumatera Utara

Address: Jln. IAIN No. 1 Sutomo Ujung, Medan, Indonesia

WhatsApp: 085361707176

E-Mail: Jombi@uinsu.ac.id

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Based on a work at http://jurnal.uinsu.ac.id/index.php/jombi/