Volume: 08, Number: 02, 2026 (In Press)

Volume: 08, Number: 02, 2026 (In Press)

Table of Contents

Articles

Humanizing Live Commerce Through Fan-Mediated Spillover Effects: A Netnographic Study of Erigo x JKT48

DOI : 10.30829/jombi.v8i02.30638

Nurizky Hutama, Adrianto Prabowo

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106-121

Journal of Management and Business Innovations by Fakultas Ekonomi dan Bisnis Islam is licensed under Creative Commons Attribution-NonCommercial 4.0 International License

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