FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN PADA PT SHAFCO MULTI TRADING MEDAN

Yurmaini Yurmaini

Abstract


This study is shown to determine the factors that influence purchasing decisions at PT. Safco Multi Trading Medan. Price and product quality as independent variables and purchasing decisions as dependent variables. The method used in this research is to use quantitative research. Data obtained and analyzed using multiple linear regression equation with the equation Y = 4.020 + 0.378X1 + 0.500X2. This analysis includes the t test in the effect of price on purchasing decisions is 3.619 with Sig 0.001 and the t test in the effect of product quality on purchasing decisions is 5.639 with Sig 0.000, R-Square of 0.391, f test of 26.355 with Sig 0.000. The results showed that the price had a positive and significant effect on purchasing decisions at customers of PT. Shafco Multi Trading. Product quality has a positive and significant effect of 39.1% on purchasing decisions at customers of PT. Shafco Multi Trading, purchasing decision is a moderating variable in influencing product quality on purchasing decisions at PT. Shafco Multi Trading so that 60.9% is influenced by other factors not examined by researchers.

Full Text:

PDF

References


Arikunto, Suharsimi. 2006. Prosedur Penelitian Suatu Pendekatan Praktik, Edisi Revisi Ke Enam, Penerbit: PT. Renika Cipta.

Buchori, Alma. 2004. Manajemen Pemasaran dan Pemasaran Biaya. Bandung: Alfa Beta.

Dharmesta, Basu Swasta, Handoko, T. Hani. 2007. Manajemen Pemasaran Analisis Prilaku Konsumen. Edisi Pertama. BPFE, Yogyakarta.

Kotler, Philip. 2002, Manajemen Pemasaran di Indonesia, Edisi ke Delapan, Jakarta: Salemba Empat.

Kotler, philip and Gary Amstrong. 2012. Prinsip-prinsip pemasaran. Jilid 1, Edisi Ketiga belas. Jakarta:erlangga.

Kotler, Philip. 2008. Prinsip–prinsip Pemasaran. jilid I, Edisi Kedua belas, Jakarta: Erlangga.

Kotler, Philip. 2005. Manajemen Pemasaran Jilid II Edisi Millenium. Jakarta: Prenhallindo.

Mudrajat, Kuncoro. 2003. Metode Riset Untuk Bisnis dan Ekonomi Bagaimana Meneliti dan Menulis Tesis. Jakarta: Erlangga.

Setiadi, Nugroho J. 2003. Prilaku Konsumen. Kencana, Jakarta.

Sugiyono, 2009. Metode Penelitian Bisnis, cetakan kedelapan. Bandung: Alfabeta.

Suharsimi, Arikunto, 2010, Prosedur Penelitian Suatu Pendekatan Praktik, Edisi revisi, cet. 14. Jakarta: Rineka Cipta.

Zimmerer, Thomas W dan Scarborough Norman M. 2004. Pengantar Kewirausahaan dan Manajemen Bisnis Kecil. Jakarta: PT. Indeks.




DOI: http://dx.doi.org/10.30829/ajei.v5i2.8486

Refbacks

  • There are currently no refbacks.


Copyright (c) 2020 Yurmaini Yurmaini

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

 
Publisher:
 
Address: Jln. IAIN No. 1 Sutomo Ujung, Medan, Indonesia
WhatsApp: 085362628644
E-Mail: tawassuth@uinsu.ac.id
 
This work is licensed under Creative Commons Attribution-ShareAlike 4.0 International License.
Based on a work at http://jurnal.uinsu.ac.id/index.php/tawassuth/