CONSUMER PROTECTION IN COASTAL TOURISM: AN ISLAMIC ECONOMIC LAW PERSPECTIVE (A STUDY OF LOCAL GOVERNMENT POLICIES IN NORTH SUMATERA)
Abstract
Beach tourism in North Sumatra holds considerable potential to attract both domestic and international tourists, given the province’s extensive coastline and the diversity of its coastal destinations. Consumer protection regulation in the tourism sector, particularly for beach-based tourism, is essential to ensure that tourists, as consumers, are guaranteed their rights while travelling. The state bears an obligation to respect, fulfil, and protect the right to travel as part of the broader guarantee of human rights, since the right to travel is a right inherent to every person who engages in tourism activities. This research aims to examine the legal framework for consumer protection in beach tourism enterprises, to analyse the regional government policy of North Sumatra concerning consumer protection in beach tourism, and to assess the urgency of the regional government’s role in protecting consumers of beach tourism enterprises in North Sumatra. This research employs a normative legal method, using a conceptual approach and a statutory approach. The results indicate that North Sumatra does not yet possess a specific regional regulation governing consumer protection in the tourism sector; the North Sumatra Regional Government currently relies solely on Law Number 8 of 1999 concerning Consumer Protection and Law Number 10 of 2009 concerning Tourism as its legal basis, a condition that leaves beach tourists without a dedicated and locally responsive legal umbrella. Based on Islamic economic law, this condition necessitates the adoption of local government policies to maximize consumer protection in coastal tourism. Such policies are essential to ensure the realization of public welfare (maslahah) and the optimal protection and fulfillment of consumers’ rights in beach tourism.
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DOI: http://dx.doi.org/10.30821/al-usrah.v13i2.32037
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