INOVASI DAN STRATEGI PEMASARAN PENDIDIKAN ISLAM DI TENGAH PERSAINGAN GLOBAL

Arisman Juanda

Abstract


The era of globalization requires Islamic educational institutions to adapt to the increasingly fierce dynamics of global competition. Competition occurs not only between conventional educational institutions, but also with international institutions that offer technology-based educational services and global quality. This study aims to analyze the concepts, strategies, and innovations of Islamic education marketing in the context of modern global-oriented management. The research method used is a literature study with a descriptive-analytical approach. The results show that Islamic educational institutions need to integrate Islamic values with modern marketing strategies through religious branding, digital marketing, strengthening service quality, and curriculum innovation relevant to global needs. In conclusion, the success of Islamic education marketing in the global era is highly dependent on the ability of institutions to manage innovation and maintain competitive advantages based on spiritual values and professionalism.

 

 


Keywords


Islamic Education Management, Education Marketing, Innovation, Globalization, Competitive Strategy

Full Text:

PDF

References


Abdullah, A. R., Hilmy, M., & Erawati, D. (2025). Relevansi Sosiologis Pendidikan Islam di Era Disrupsi: Menakar Ulang Prinsip-Prinsip Tauhid dalam Arus Modernisasi dan Globalisasi. In Jurnal Sosial Humaniora dan Pendidikan (Vol. 4, Issue 1, pp. 555–567). Politeknik Pratama Purwokerto. https://doi.org/10.55606/inovasi.v4i1.4471

Aini, N., Wahyuni, E. S., & Nurhab, B. (2024). Analisis Strategi Pemasaran Produk Fashion dalam Meningkatkan Pendapatan Pedagang Fashion di Era Persaingan Digital Perspektif Bisnis Islam Studi Kasus Pasar Tradisional Modern (PTM). In El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam (Vol. 5, Issue 12). Institut Agama Islam Nasional Laa Roiba Bogor. https://doi.org/10.47467/elmal.v5i12.5369

Anwar, S. (2015). STRATEGI PENDIDIKAN AGAMA ISLAM DALAM MEWUJUDKAN LINGKUNGAN SEKOLAH YANG RELIGIUS DI SMAN 3 BANDUNG. In EDUKASI: Jurnal Penelitian Pendidikan Agama dan Keagamaan (Vol. 13, Issue 1). Puslitbang Pendidikan Agama dan Keagamaan Balitbang Kementerian Agama RI. https://doi.org/10.32729/edukasi.v13i1.234

Halimatusadiyah, E. (2023). Pentingnya Penanaman Nilai-Nilai Etika Di Tengah Era Digital. In Jurnal Manajemen dan Pendidikan Agama Islam (Vol. 1, Issue 6, pp. 10–16). Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia. https://doi.org/10.61132/jmpai.v1i6.162

Hidayat, A., Hadi, S., & Marlin, S. (2021). STRATEGI PENDIDIKAN ISLAM DI ERA DISRUPSI. In Misykat al-Anwar Jurnal Kajian Islam dan Masyarakat (Vol. 4, Issue 2, pp. 215–234). Universitas Muhammadiyah Jakarta. https://doi.org/10.24853/ma.4.2.215-234

Hidayat, H. C. (n.d.). INOVASI PENDIDIKAN AGAMA ISLAM. In kimfamandiri.or.id. http://www.kimfamandiri.or.id/wp-content/uploads/2024/08/BUKU-INOVASI-PENDIDIKAN-AGAMA-ISLAM-2023.pdf

Kasim, A., Muhammad, M., & Idrus, S. A. J. Al. (2025). INOVASI PENGEMBANGAN KURIKULUM PENDIDIKAN AGAMA ISLAM DI ERA DIGITAL: MENYONGSONG TANTANGAN GLOBALISASI DAN PERUBAHAN SOSIAL. In J-KIP (Jurnal Keguruan dan Ilmu Pendidikan) (Vol. 6, Issue 2, p. 398). Universitas Galuh Ciamis. https://doi.org/10.25157/j-kip.v6i2.17363

Khairullah, K., & Yusuf, E. (2024). Strategi Pengajaran Pendidikan Agama Islam yang Efektif di Madrasah Ibtidaiyah Ihya Ulumiddin Banjarmasin: Perspektif Guru. Akhlak: Jurnal Pendidikan Agama Islam …. https://ejournal.aripafi.or.id/index.php/Akhlak/article/view/85

Kusno, M. (2024). Inovasi dan Tantangan Pengembangan Kurikulum Pendidikan Islam di Indonesia dalam Menghadapi Transformasi Digital. In Madinah: Jurnal Studi Islam (Vol. 11, Issue 2, pp. 208–225). Institut Agama Islam Tarbiyatut Tholabah. https://doi.org/10.58518/madinah.v11i2.2961

Muhyardho, R. A., & Muttaqin, I. (2024). Tantangan dan Strategi Kepemimpinan dalam Manajemen Pendidikan Islam di Era Digital. In Jurnal Budi Pekerti Agama Islam (Vol. 3, Issue 1, pp. 65–75). Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia. https://doi.org/10.61132/jbpai.v3i1.860

Munir, M. A. (2019). Strategi Pendidikan Islam dalam Menghadapi Globalisasi Ilmu Pengetahuan dan Teknologi. In eL-HIKMAH: Jurnal Kajian dan Penelitian Pendidikan Islam (Vol. 12, Issue 2, pp. 122–139). State Islamic University (UIN) Mataram. https://doi.org/10.20414/elhikmah.v12i2.593

Ningrum, T. S. (2023). KONSEP PENDEKATAN DAN STRATEGI PENDIDIKAN NILAI DALAM PERSPEKTIF PENDIDIKAN ISLAM DI ERA SOCIETY 5.0. In INSANI: Jurnal Ilmu Agama dan Pendidikan (Vol. 1, Issue 1, pp. 40–57). Yayasan Pendidikan Islam (YPI) An Nur Insani. https://doi.org/10.70424/insani.v1i1.40-57

Rahmawati, S., & Nadzari, M. A. (2024). INOVASI GURU PENDIDIKAN AGAMA ISLAM DAN BUDI PEKERTI DALAM IMPLEMENTASI KURIKULUM MERDEKA DI SMA PLUS CITRA MADINATUL ILMI BANJARBARU. In ADDABANA: Jurnal Pendidikan Agama Islam (Vol. 7, Issue 1, pp. 27–46). STAI AL-Falah Banjarbaru. https://doi.org/10.47732/adb.v7i1.308

Romdomiyah, F. F. (2023). Pendekatan Holistik dalam Perencanaan Pendidikan Islam: Strategi dan Implementasi di Era Modern. In Epistemic: Jurnal Ilmiah Pendidikan (Vol. 2, Issue 3, pp. 345–364). Research and Literacy Institute. https://doi.org/10.70287/epistemic.v2i3.170

Susanti, Islam, M. H., & Rahman, M. A. (2024). Strategi Promosi Produk dalam Menghadapi Persaingan di Era Modernisasi. In Jurnal Informatika Ekonomi Bisnis (pp. 458–462). SAFE Network. https://doi.org/10.37034/infeb.v6i2.901

Syahendra, O. F. (2024). Tantangan dan Inovasi Pendidikan Islam di Era Digital: Membangun Generasi Berkarakter di Era Modern. In Bhinneka: Jurnal Bintang Pendidikan dan Bahasa (Vol. 2, Issue 3, pp. 74–89). CV. Alim’s Publishing. https://doi.org/10.59024/bhinneka.v2i3.839




DOI: http://dx.doi.org/10.30821/hijri.v14i1.26665

Refbacks

  • There are currently no refbacks.


Copyright (c) 2024 Hijri

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

 





Organizational Collaboration:

 

  

Hijri: Jurnal Manajemen Kependidikan dan Keislamanhas been indexed by:

             

  

 Jurnal Hijri by Program Studi Manajemen Pendidikan Islam FITK Universitas Islam Negeri Sumatera Utara is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

 

 

Flag Counter