Increasing Marketing (Distribution) Of Isal Cookies Msmes Products Using The Whatsapp Application
Abstract
Marketing development is one of the main challenges faced by Micro, Small and Medium Enterprises (MSMEs) in improving competitiveness and reaching a wider market. The article used a situational approach from a community service program, which aims to improve the marketing and distribution of Isal Cookies MSMEs products through the use of the WhatsApp application. The strategy used by the author is the data collection method, which is to collect information from the population and samples that have been selected directly. Through hands-on training and mentoring, this program helps businesses understand and optimize the use of WhatsApp Business as an effective marketing tool. These activities include setting up business profiles, managing product catalogs, and communication strategies with customers. The results of this activity show that the utilization of WhatsApp Business can improve marketing efficiency and product distribution, as well as expand market reach. This approach is expected to be a model that can be adopted by other MSMEs to utilize technology to improve their business performance.
Full Text:
Taqaddum23-1References
Abdurrahman, M., & Supriyanto, E. 2022. “Peningkatan Daya Saing UMKM Melalui Pemanfaatan Teknologi Digital.” Jurnal Pengembangan UMKM 5(2): 120–30.
Cahyadi, W., & Putra, H. A. 2021. Optimalisasi WhatsApp Business Sebagai Alat Pemasaran Untuk UMKM. Jurnal Teknologi dan Bisnis.
Chaffey, D., & Ellis-Chadwick, F. 2019. Digital Marketing: Strategy, Implementation, and Practice.
Kotler, P., & Keller, K. L. 2016. Marketing Management.
Marliyah, Dharma, B., & Syarbaini, A. M. B. 2023. “THE MATURITY OF RISK MANAGEMENT IN INDONESIAN ISLAMIC UNIVERSITIES.” Jurnal Riset Bisnis Dan Manajemen 16(2): 117–125.
R. Miller. 2021. “The Impact of Digital Technologies on Small Business Distribution Channels.” Journal of Business and Technology 12(1): 34–47.
Schindler, R. M., & Dibb, S. 2020. Marketing Research: An Applied Approach.
Setyawan. 2022. “Pengaruh Penggunaan WhatsApp Business Terhadap Kinerja Pemasaran UMKM.” Jurnal Ekonomi dan Bisnis 10(1): 100–110.
UKM, Permenkop. 2020. Permen KUKM Nomor 5 Tahun 2020.
Yulianti, E., & Nugraha, R. 2020. “Inovasi Digital Untuk Pemasaran UMKM Di Era Industri 4.0.” Jurnal Inovasi dan Teknologi 5(3): 98–108.
Refbacks
- There are currently no refbacks.
Copyright (c) 2023 Mustapa Khama Rokan, Jihan Syahlina Az-Zahra, Saidina Putri
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.