Implementasi Elaborated Likelihood Model (ELM) Dalam Iklan Kampanye Pilpres Jokowi-Ma’ruf 2019
Abstract
Keywords
Full Text:
PDF (Indonesian)References
Chmielewski, T. L. (2012). Applying the elaboration likelihood model to voting. International Journal of Interdisciplinary Social Sciences, 6(10). https://doi.org/10.18848/1833-1882/cgp/v06i10/52160
Dainton, M., & Zelley, E. D. (2011). Applying communication theory for professional life : a practical introduction. In Journal Communication Oaks. SAGE Publications.
Griffin, E. (2011). A First Look at Communication Theory, 8th Edition. Mc Graw Hill.
Kennamer, J. D. (1987). How Media Use during Campaign Affects the Intent to Vote. Journalism Quarterly, 64(2–3), 291–300. https://doi.org/10.1177/107769908706400202
Kriyantono, R. (2014a). Teknik Praktis Riset komunikasi. Prenada Media.
Kriyantono, R. (2014b). Teori public relations perspektif barat dan lokal : aplikasi penelitian dan praktik. Kencana.
Kue, M. F., & Sahertian, C. (2019). Model Elaboration Likelihood Dalam Pembentukan
Personal Branding Pita’s Life Di Youtube Channel. Jurnal Nomosleca, 5(1).
Lee, M. J., & Xi, L. (2017). What motivates online charitable giving among unaware and not-so-involved publics? Public Relations Journal, 11(1).
McQuail, D. (2012). Teori Komunikasi Massa Edisi 6. Salemba Humanika.
Norhabiba, F. (2019). Aplikasi Elaboration Likelihood Model Theory dalam Iklan Calon
Gubernur 2018 terhadap Perilaku Memilih. Kanal: Jurnal Ilmu Komunikasi, 6(2), 101-110.
Pierce, P. A. (1993). Political Sophistication and the Use of Candidate Traits in Candidate Evaluation. Political Psychology, 14(1), 21–35. https://doi.org/10.2307/3791391
Rinaldi. (2018). Pengamat: Rakyat Hanya Tahu Harga Sembako Melonjak Tinggi - poskota.co.id. Poskota.Co.Id. https://poskota.co.id/2018/8/21/pengamat-rakyat-hanya-tahu-harga-sembako-melonjak-tinggi/
Rinaldi. (2019). PoliticaWave: Jokowi-Ma’ruf Dominasi Pembicaraan di Medsos Selama April 2019. Liputan6.Com. https://www.liputan6.com/pilpres/read/3940787/politicawave-jokowi-maruf-dominasi-pembicaraan-di-medsos-selama-april-2019
Sitepu, M. (2019). Pilpres 2019: Siapa sebenarnya pemilih Jokowi dan Prabowo? - BBC News Indonesia. Bbc.Com. https://www.bbc.com/indonesia/indonesia-47909130
Tucker, C. (2018). Public relations as persuasion. PR Academy. https://pracademy.co.uk/insights/public-relations-as-persuasion/
DOI: http://dx.doi.org/10.37064/jki.v8i2.10725
Refbacks
- There are currently no refbacks.
Copyright (c) 2021 Ofi Hidayat, Nikmatus Solihah
Ciptaan disebarluaskan di bawah Lisensi Creative Commons Atribusi-BerbagiSerupa 4.0 Internasional.