_1.png)
.png){kind=logo}
_.png)
DIGITAL LITERACY CAMPAIGN AND PUBLIC INFORMATION BEHAVIOR CHANGE: A CASE OF OPAC USE
Abstract
This study aims to evaluate the effectiveness of a digital literacy campaign based on video and booklet media in improving the public’s understanding and skills in using the Online Public Access Catalog (OPAC) at the Malang City Library. The study addresses the gap between OPAC service availability and users’ limited digital literacy, which hinders optimal utilization of library technologies. Data were collected from 136 respondents representing diverse demographic backgrounds. A mixed-method pre-test and post-test design was applied to measure changes in knowledge, attitudes, and OPAC use, complemented by thematic analysis of interviews. The results show a significant improvement in users’ OPAC knowledge and their ability to conduct independent searches after the campaign. Confidence and perceived ease of use also increase, accompanied by a notable reduction in perceived technical barriers. Qualitative findings strengthen these results by confirming that video and booklet media help simplify OPAC usage and make users more prepared to adopt digital services. Overall, the campaign demonstrates effectiveness as a targeted intervention that supports behavioral change toward technology-based information seeking. These findings highlight the importance of continuous user education, strengthened digital literacy, and accessible guidance materials for sustaining the digital transformation of public library services.
Keywords
Full Text:
PDFReferences
Abdussalam, T. A. B., Adewara, J. O., Abdulraheem, J. W., Oyedokun, T. T., & Balogun, T. R. (2021). Funding issues and development of digital libraries in nigeria. Library Hi Tech News, 38(9), 23-25. https://doi.org/10.1108/lhtn-10-2021-0067
Atika, M. and Sayekti, R. (2023). Studi literatur review sistem informasi perpustakaan berbasis artificial intelligence (ai). Palimpsest: Jurnal Ilmu Informasi Dan Perpustakaan, 14(1), 39-52. https://doi.org/10.20473/pjil.v14i1.46405
Delita, F., Berutu, N., Sidauruk, T., Elfayetti, E., & Herdi, H. (2022). Measuring Digital Literacy Skills Among Students In Senior High School. Jurnal Geografi, 14(1), 99–106. https://doi.org/10.24114/jg.v14i1.31234
Durán, L. D., Almeida, A. M., Lopes, A. C., & Figueiredo-Braga, M. (2022). Impact of a Digital Intervention for Literacy in Depression among Portuguese University Students: A Randomized Controlled Trial. Healthcare (Basel, Switzerland), 10(1), 165. https://doi.org/10.3390/healthcare10010165
Febriana, AD & Syam, AM. (2025). Enhancing student visits through library strategies: A case study of SMKN 1 Percut Sei Tuan. Informatio: Journal of Library and Information Science 5 (3), 238-250
Giroth, L. G. J., Purnomo, K. D. M., Dotulong, F., Mokoginta, D., & Pusung, P. H. (2024). Konsep, urgensi dan strategi pembangunan literasi digital. Journal of Digital Literacy and Volunteering, 2(2), 83-90. https://doi.org/10.57119/litdig.v2i2.105
Idhalama, O. U., Makori, E. O., & Oredo, J. (2025). Analysing the impact of digital literacy practices on the quality of library services and user satisfaction in public university libraries in nigeria. Alexandria: The Journal of National and International Library and Information Issues, 35(1-2), 74-88. https://doi.org/10.1177/09557490251335951
Ikenwe, I. J. and Udem, O. K. (2022). Innovative digital transformation for dynamic information service sustainability in university libraries in Nigeria. Folia Toruniensia, 22, 67-86. https://doi.org/10.12775/ft.2022.004
Karki, M., El‐Osta, A., Asmar, M. E., Riboli–Sasco, E., Loombia, P., Harland, D. M., … & Neville, R. F. (2022). What is the potential of public libraries to promote public mental health & wellbeing? findings from a cross-sectional study of community-dwelling adults. https://doi.org/10.31124/advance.21215006.v1
Kesaulya, C. M. A. U. and Permatasari, B. Y. (2025). Pengaruh kampanye pemasaran sosial stand up terhadap niat perubahan perilaku dengan variabel moderasi literasi digital. Sosio Dialektika, 9(2), 265-285. https://doi.org/10.31942/sd.v9i2.12260
Knapp, A. A., Hersch, E., Wijaya, C., Herrera, M., Kruzan, K. P., Carroll, A. J., … & Mohr, D. C. (2023). “the library is so much more than books”: considerations for the design and implementation of teen digital mental health services in public libraries. Frontiers in Digital Health, 5. https://doi.org/10.3389/fdgth.2023.1183319
Manuputty, F., Latuheru, M. S., & Angkotasan, S. (2024). Interactions Between Generations in Digital Literacy Education: A Case of Millennial Families in Suli, Central Maluku. BAILEO : JURNAL SOSIAL HUMANIORA, 1(2), 141–154. https://doi.org/10.30598/baileofisipvol1iss2pp141-154
Masrek , M. N. ., Baharuddin , M. F. ., & Syam , A. M. . (2025). Determinants of Behavioral Intention to Use Generative AI: The Role of Trust, Personal Innovativeness, and UTAUT II Factors. International Journal of Basic and Applied Sciences, 14(4), 378-390. https://doi.org/10.14419/44tk8615
Nadia, R & Syam, AM. (2025). The Role Of Nonverbal Communication In Improving Interpersonal Relationships In The Workplace. International Journal of Cultural and Social Science 6 (1), 72-82
Nafisah, S. (2022). Urgency of digitizing school libraries in Indonesia’s post-truth era: a cross-perspective review. Jurnal Kajian Informasi &Amp; Perpustakaan, 10(2), 157. https://doi.org/10.24198/jkip.v10i2.35702
Oyedokun, T. T., Ambali, Z. O., ADESİNA, O., & MEDİNAT, L. D. (2022). Integrative review of literature on competitive intelligence as a catalyst for enhanced and electronic library service delivery. Library, Archive and Museum Research Journal, 5(5), 50-57. https://doi.org/10.29228/lamre.63387
Pandya, J. and Chudasma, P. (2022). Use of online tutorial videos to improve information literacy skills of library users in library and information centre. Towards Excellence, 815-823. https://doi.org/10.37867/te140468
Puspanjali, G. R. and Jumino, J. (2023). Persepsi pemustaka pada layanan penelusuran koleksi melalui online public access catalog (opac) dalam sistem informasi koha di perpustakaan universitas muhammadiyah surakarta. Anuva: Jurnal Kajian Budaya, Perpustakaan, Dan Informasi, 7(2), 201-214. https://doi.org/10.14710/anuva.7.2.201-214
Quraishi, T., Ulusi, H., MUHID, A., Hakimi, M., & OLUSI, M. R. (2024). Empowering students through digital literacy: a case study of successful integration in a higher education curriculum. Journal of Digital Learning and Distance Education, 2(8), 667-681. https://doi.org/10.56778/jdlde.v2i8.208
Sunara Akbar, R., Iskandar, T., Prasetyo, M. A., Damayanti, T. O., Khomaidi, M. I., Abadi, M. D., Bachtiar C.R, S., & Renhard, R. (2024). Memperkuat Ketahanan Nasional: Aktualisasi Bela Negara Melalui Literasi Digital. Journal on Education, 6(4), 18838-18849. https://doi.org/10.31004/joe.v6i4.5867
Udem, O. K. and Ogungbeni, J. I. (2023). Use of mobile technology-based library services and information needs satisfaction of undergraduates in universities in South-West Nigeria. Folia Toruniensia, 23, 15-33. https://doi.org/10.12775/ft.2023.001
UNESCO. (2025, Februari 11). What you need to know about literacy. UNESCO: https://www.unesco.org/en/literacy/need-know
Yani, E.A & Syam, A.M. (2024). Implementasi Personal Information Management (PIM) Mahasiswa Tingkat Akhir Pada Program Studi Ilmu Perpustakaan. Reslaj: Religion Education Social Laa Roiba Journal 6 (8), 4454–4467
Zevira, M. and Zulaikha, S. R. (2024). Exploration of librarians' assertive behaviour in improving service quality in the digital age. International Journal of Sociology of Religion, 2(2), 443-453. https://doi.org/10.70687/ijsr.v2i2.46
DOI: http://dx.doi.org/10.30829/jipi.v10i2.26571
Refbacks
- There are currently no refbacks.
Copyright (c) 2025 Sherly Rosa Anggraeni, Tsabitah Tifali Dhiyaulhaq, Putri Shofura, Sabrina Bunga Cantika, Yeremia Rizky Paramasatya
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
