NETIZEN RESPONSES ON TIKTOK REGARDING THE LABUAN BAJO TOURISM TRAGEDY ON THE @detikcom ACCOUNT (DECEMBER 26, 2025)

Kurnia Hanum, Hasan Sazali

Abstract


This study aims to analyze how the TikTok account @detikcom framed the Labuan Bajo tourism tragedy on December 26, 2025, and how netizens responded to the news through the comments section. The novelty of this study lies in its focus on TikTok as a digital public space in the context of the tourism crisis, which is still relatively rarely studied compared to other social media platforms. The study used a qualitative approach with content analysis methods. Data came from approximately 3,500 comments on three TikTok videos, then 300 comments were purposively selected based on three criteria: relevance to the issue, having a clear meaning, and containing substantive responses to the news content. The results showed that the @detikcom news primarily emphasized issues of ship crossing procedures and safety facilities and infrastructure. Of the 300 selected comments, 248 comments could be categorized, while 52 comments were eliminated due to being irrelevant, spam, or ambiguous. Netizen responses were dominated by criticism (98 comments), evaluative (94 comments), emotional (42 comments), and tourism image (14 comments). These findings demonstrate that public responses on TikTok extend beyond emotional expression to include rational assessments of tourism safety governance. Thus, TikTok serves as a discursive arena that shapes public opinion while demonstrating digital social control over tourism safety issues.

Keywords


netizen response, TikTok, content analysis, crisis communication, tourism

Full Text:

PDF

References


Agama, P., Di, I., & Medan, M. A. N. (2022). Implementasi Metode Outdoor Learning dalam Peningkatan Hasil Belajar Siswa pada Mata Pelajaran Agama Islam di MAN 1 Medan. Jurnal Penelitian, Pendidikan Dan Pengajaran: JPPP, 3(2), 147–153. https://doi.org/10.30596/jppp.v3i2.11758

Aji, J. (2023). Manajemen Komunikasi Krisis Dinas Pariwisata Kota Bandar Lampung Pada Masa Pandemi Covid-19. Jurnal Ilmu Komunikasi Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Lampung, 3(2), 5–6. http://digilib.unila.ac.id/72112/3/TESIS JAYA TANPA PEMBAHASAN.pdf

Amril, & Sazali, H. (2025). Krisis Etika Komunikasi di Media Sosial: Analisis Multidisipliner terhadap Peran Algoritma, Literasi Digital, dan Regulasi dalam Mewujudkan Ruang Publik Digital yang Bertanggung Jawab. Jurnal Indonesia : Manajemen Informatika Dan Komunikasi, 6(2), 1342–1352. https://doi.org/10.63447/jimik.v6i2.1424

Andzani, D., Virgin, D., & Setijadi, N. (2024). Peran Media Sosial Dalam Membangun Citra Destinasi Pariwisata Yang Menarik. JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis Dan Inovasi Universitas Sam Ratulangi)., 11(1), 188–195. https://doi.org/10.35794/jmbi.v11i1.53212

Aqilah, R., Khairul Anwar, R., Winoto, Y., Padjadjaran, U., Jl Raya Bandung-Sumedang Km, S., & Barat, J. (2025). Komunikasi Krisis di Era Media Sosial: Analisis Bibliometrik Kerangka Teoritis dan Praktik. Maret, 22, 43.

Darmansyah, S. (2024). Peran Media Sosial Dalam Membentuk Opini Publik:Tinjauan Terhadap Penggunaan Platform MediaSosial Di Indonesia Bahasa Indonesia. Jurnal Media Dan Komunikasi, 1(1), 87–90.

Fahrunissa, AR & Syam, AM. (2025). Marketing Communication Strategy Analysis at Slice Coffee Medan in Attracting Customer Interest. Journal Analytica Islamica 14 (1)

Hartono Hartono, Jose Da Silva, Francisco Da Costa, Donny Melianto, & Made Suparta. (2025). Implementasi Metode Analisis Menggunakan NVivo dalam Penelitian Kualitatif. Journal of Management and Creative Business, 3(2), 191–198. https://doi.org/10.30640/jmcbus.v3i2.4652

Hasyim, T., Kartika, Y., & Sari, R. A. (2025). Media construction of Enggano Island’s isolation: A comparative framing analysis of detikcom and Kompas.com using Entman’s model. Priviet Social Sciences Journal, 5(11), 400–411. https://doi.org/10.55942/pssj.v5i11.965

Lawrenza, B. (2022). ANALISIS ISI KUANTITATIF LIKE DAN KOMENTAR PADA UNGGAHAN AKUN INSTAGRAM @infopku_ (Studi Pada Informasi Akses Keluar Masuk Dijaga Selama PPKM Level 4, Wajib Tunjukkan Kartu Vaksin Hingga Uji Swab). 16–75.

Lubis, A. S., & Putri, R. A. (2025). Analisis Sentimen Mahasiswa Terhadap Penggunaan E-Learning dengan Algoritma Support Vector Machine (SVM). Decode: Jurnal Pendidikan Teknologi Informasi, 5(2), 778–788. https://journal.umkendari.ac.id/decode/article/view/1247

Maharani, C. P., & Rahmawati, L. E. (2025). Framing Detik.com vs Kompas.com in the International Tourism Tragedy on Mount Rinjani. Kajian Linguistik Dan Sastra, 10(2), 216–234. https://doi.org/10.23917/kls.v10i2.11664

Masrek , M. N. ., Baharuddin , M. F. ., & Syam , A. M. . (2025). Determinants of Behavioral Intention to Use Generative AI: The Role of Trust, Personal Innovativeness, and UTAUT II Factors. International Journal of Basic and Applied Sciences, 14(4), 378-390. https://doi.org/10.14419/44tk8615

Mutma, F. S. (2022). Manajemen Krisis Pariwisata Indonesia di Masa Pandemi Covid-19 (Studi Kasus Kemenparekraf RI Periode 2021-2022). E-Proceeding CORE Universitas Pembangunan Jaya, 2022(2), 1–5. https://www.core.upj.ac.id/detailAbstrak/88

Nadia, R & Syam, AM. (2025). The Role Of Nonverbal Communication In Improving Interpersonal Relationships In The Workplace. International Journal of Cultural and Social Science 6 (1), 72-82

Nasrullah, M. N., Koesworo Setiawan, & Maria Fitriah. (2023). Terpaan Media Massa Melalui Berita Politik Pada Mahasiswa. Karimah Tauhid, 2(5), 2327–2342. https://doi.org/10.30997/karimahtauhid.v2i5.10627

Ramadhana, RA & Syam, AM. (2025). Strategi Komunikasi Pemasaran Digital Dalam Meningkatkan Brand Awareness Pada Brand Wardah Beauty. Jurnal Ilmiah Muqoddimah: Jurnal Ilmu Sosial, Politik, dan Humaniora 9 (2), 1071-1079

Sazali, H., Matondang, A. R., Zuhriah, Z., & Hadipramana, J. (2025). Cultural Awareness and Government Support As Determinants of Tourism Village Sustainability: Evidence From Bali. Jurnal Ilmiah Peuradeun, 13(3), 1775–1804. https://doi.org/10.26811/peuradeun.v13i3.1771

Sayekti, R., Batubara, A. K., Aditya, M., Purwaningtyas, F., & Syam, A. M. (2021). When the" Library as Place" Matters: A Case Study of an Academic Library. Library Philosophy & Practice.

Shaffira, N., & Silvana, H. (2022). Crisis communication in the #safetravelcampaign in the new normal era. Jurnal Kajian Komunikasi, 10(1), 91. https://doi.org/10.24198/jkk.v10i1.36648

Sidabutar, I. (2024). Peran Media Sosial dalam Pembentukan Opini Publik di Era Digital. Tugas Mahasiswa Fisipol, November 2025.

Suwanda, B. S., & Suwanda, S. (2025). Communication Crisis in the Tourism Sector: Tourism Village Response to Impact Climate and Weather Crisis Extreme. Jurnal Ekonomi, 14(03), 170–184. https://doi.org/10.54209/ekonomi.v14i03




DOI: http://dx.doi.org/10.30829/jai.v15i2.28995

Refbacks

  • There are currently no refbacks.


Copyright (c) 2026 Kurnia Hanum, Hasan Sazali

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

 

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Based on a work at http://jurnal.uinsu.ac.id/index.php/analytica/
 
Publisher:
Program Pascasarjana
Universitas Islam Negeri Sumatera Utara