Enhancing Purchase Decisions for Cimory Yoghurt through Price Perception and Product Quality
Abstract
Full Text:
ICIECS23-3References
Diya Ayu Rahmawati, & Lia Nirawati. (2024). Pengaruh Kualitas Produk, Customer Experience dan Citra Merek Terhadap Kepuasan Konsumen pada Produk Cimory Yogurt. Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah, 6(5). https://doi.org/10.47467/alkharaj.v6i5.2113
Irianto, H., Ambar Azizah, H., & Wida Riptanti, E. (2022). Pengaruh Citra Merek Kualitas Produk dan Harga Terhadap Keputusan Pembelian Yoghurt Cimory di Surakarta. Jurnal E-Bis, 6(2), 469–481. https://doi.org/10.37339/e-bis.v6i2.955
Khoirunnisa, S., Syarief, N., & Supriadi, Y. N. (2022). Pengaruh Kualitas Produk, Citra Merek, Dan Harga Terhadap Keputusan Pembelian Sunscreen Nivea. Bussman Journal : Indonesian Journal of Business and Management, 2(1), 240–259. https://doi.org/10.53363/buss.v2i1.90
Kubtiyah, M., Hartini, S., Yuniati, P., & Pendidikan Tapanuli Selatan, I. (2024). Jurnal Education and development Institut Pendidikan Tapanuli Selatan Hal. 12(1), 221. https://doi.org/10.37081/ed.v12i1.5080
Marliyah, M., Dharma, B., & Syarbaini, A. M. B. (2024). Distributing Zakatu Kasbil ’Amal as an Alternative to Student Funding, Evidence in Indonesia’s Universities. F1000Research, 13, 185. https://doi.org/10.12688/f1000research.144610.1Noviatanti Nabilah, F., Listiyowati, S., & Astuti, R. I. (2022). Diversitas Pangan Fermentasi Berbasis-Susu di Indonesia dan Kandungan Gizinya. Jurnal Ilmu Pertanian Indonesia, 27(4), 552–561. https://doi.org/10.18343/jipi.27.4.552
Nur, I. M., Zusriadi, B. F., Supu, N. Z. K., & Solang, M. (2023). Analisis Indeks Glikemik Permen Jelly Ekstrak Sari Daun Suruhan (Peperomia pellucida) untuk Penderita Diabetes. Ghidza: Jurnal Gizi Dan Kesehatan, 7(1), 12–25. https://doi.org/10.22487/ghidza.v7i1.456
Setiagraha, D., Wahab, Z., Shihab, M. S., & Susetyo, D. (2021). Effect of word of mouth, price perception, and product quality on purchase decision pempek the local culinary products in palembang city. International Journal of Social Sciences, 4(1), 52–59. https://doi.org/10.31295/ijss.v4n1.1125
Adang Sutedja, H. (2020). Pengantar Statistika
Azhari, M.T. (2022). Metode Penelitian Kuantitatif. Widya Puspita.
Hamid, R. S., & Anwar, S. M. (2019). Stuctural Equation Modeling (SEM) Berbasis Varian: Konsep Dasar dan Aplikasi dengan Program SmartPLS 3.2.8 dalam Riset Bisnis. Inkubator Penulis Indonesi
Handayani, R. (2020). Metodologi Penelitian Sosisal. Trussmedia Grafika
Hardani, Auliya, N. H., Andriani, H., Fardani, R. A., Ustiawaty, J., Utami, E. F., Sukmana, D.J., & Istiqomah, R. R. (2020). Metode Penelitian Kualitatif & Kuantitatif Pustaka Ilmu Group.
Sahir, S. H. (2021). Metodologi Penelitian. KBM Indonesia.
Savitri, C., Faddila, S. P., Irmawan, Iswari, H. R., Anam, C., Syah, S., Muliyani, S.R., Sihombing, P. R., Kismawadi, E. R., Pujianto, A., Mulyati, A., Astuti, Y., Adinugroho, W. C., Imanuddin, R., Kristia, Nuraini, A., & Siregar, M. T. (2021). Statistik Multivariat dalam Riset. Widina Bhakti Persada.
Sugiyono. (2019). Metodelogi Penelitian Kuantitatif dan Kualitatif Dan R&D. Bandung: ALFABETA.
Syahrum & Salim. (2012). Metode Penelitian Kuantitatif., Bandung: Citapustaka Media.
Refbacks
- There are currently no refbacks.
Copyright (c) 2023 Proceeding International Conference on Islamic Economics Community Services (ICIECS)
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License