PENGARUH PERSEPSI KUALITAS PELAYANAN DAN BAGI HASIL TERHADAP MINAT MASYARAKAT MENJADI NASABAH BANK SYARI’AH

Sri Wahyuni

Abstract


Perception of the system for the results is the public perception that the system for these results more in line with the principles of Shari'ah.The approach in this study was the quantitative. The population in this research is the community around the working area of Bank Syari’ah Mandiri KCP Medan Simpang Limun as much as 242 family heads and samples acquired 97 respondents.Data analysis technique used is multiple regression. The results of the research there were obtained: the influence of quality of service (0.000); for the results (p = 0,016) against interest became Bank's Shariah; There is the influence of the quality of service and for the results against the interest became Bank's Shariah (p = 0.000). The better the quality of service and products that Shariah Bank given understandable public can cause a good perception that ultimately can lead to an interest in one's self into a bank's Shariah.


Full Text:

PDF

References


Alamsyah, Halim, Perkembangan dan Prospek Perbankan Syariah Indonesia:TantanganDalamMenyongsong MEA 2015 (Disampaikan dalam Ceramah Ilmiah Ikatan Ahli Ekonomi Islam (IAEI), Milad ke-8 IAEI, 13 April 2012.

Antonio, Syafi’i, Bank Syari’ah: Dari Teori ke Praktik. Jakarta: Gema Insani Press, 2001.

Arikunto, Suharsimi,Prosedur Penelitian Suatu Pendekatan Praktik,Jakarta : PT. Rineka Cipta, 2006.

Astuti, Septin Puji, Meningkatkan Kualitas Pelayanan di Bank Syariah. (Jurnal Manajemen Bisnis, Vol. 2 No. 1, April-Juli 2009.

Azwar, Industri Perbankan Syariah Menghadapi Masyarakat Ekonomi Asean (MEA) 2015: Peluang dan Tantangan Kontemporer, BDK Makassar, 2015.

Haron, Sudin; Ahmed, Norafifah & Planisek, Sandra L., Bank patronage factors of Muslim and non Muslim customers, International Journal of Bank Marketing, Marketing ISSN: 0265-2323. Vol. 12, No.1, pp. 32-40, 1994.

Karim, Adiwarman A., Bank Islam, Analisis Fiqih dan Keuangan. Jakarta : Raja Grafindo Persada, 2006.

Kotler, Philip & Amstrong, Garry, Prinsip-prinsip Pemasaran, Jakarta : Erlangga, 2008.

KBBI, 2007. Kamus Besar Bahasa Indonesia. Jakarta : Tim Pustaka Phoenix.

Lupiyoadi, Rambat, Manajemen Pemasaran Jasa. Jakarta : PT. Salemba Empat, 2001.

Mirawati, Persepsi Dan Perilaku Masyarakat Terhadap Pembiayaan Murabahah, Tangerang Selatan : Lembaga Studi Islam Progresif, LSIP, ISBN: 978-979-998535-9-2, 2011.

Muhammad, Manajemen Bank Syari’ah. Yogyakarta: UPP AMP YKPN, 2002.

Rahmawaty, Anita, Pengaruh Persepsi Tentang Bank Syariah Terhadap Minat Menggunakan Produk Di BNI Syariah Semarang, Jurnal ADDIN, Vol. 8, No. 1, Februari 2014.

Rahman, Zillur, Developing Customer Oriented Service; a Case Study. Journal Managing Service Quality,Vol. 14. N0. 5., 2004.

Rivai, Viethzal & Arifin, Arviyan, Islamic Banking. Jakarta : Bumi Aksara, 2010.

Astuti, Septin Puji; Wilasari, Wiwik & Utami, Datien Eriska, 2009. Meningkatkan Kualitas Pelayanan Di Bank Syariah, Jurnal Manajemen Bisnis Vol. 2 No.1 April –Juli 2009 (47-58).

Singarimbun, Masri, Metode Penelititan Survei, Jakarta : LP3S, 1995.

Sjahdeini, Sutan Remy, Perbankan Islam, Jakarta : Pustaka Utama Grafiti, 1999.

Sugiyono, Metode Penelitian Kuantitatif Kualitatif dan R&D, Bandung : Alfabeta, 2012.

Suryani, Tatik, Perilaku Konsumen. Yogyakarta: Graha Ilmu, 2001.

Syah,Muhibbin, Psikologi Belajar. Jakarta: PT Raja Grafindo Persada, 2011.

Tjiptono, Fandy, Pemasaran Jasa, Malang : Bayumedia, 2011.

Tara, Nain, Madiha Irshad, Muhammad Rizwan dan Yamin, 2014. Mahwish Factors Influencing Adoption of Islamic Banking: A Study from Pakistan, Journal of Public Administration and Governance, ISSN 2161-7104, 2014, Vol. 4, No. 3., 2014.


Refbacks

  • There are currently no refbacks.