DEVELOPMENT OF CONTENT RECOMMENDATION SYSTEMS IN THE FORM OF METADATA-BASED CAROUSEL

Hascaryo Pramudibyanto

Abstract


This study aims to develop a metadata-based content recommendation system using a Carousel model to support effective communication and promotion at the Universitas Terbuka Service Center (Sentra Layanan Universitas Terbuka/SALUT), particularly at SALUT HEBAT in Semarang City. While prior studies on digital content strategies often emphasize paid advertising or algorithm-driven personalization, limited attention has been given to metadata-based visual approaches in distance education services. The Carousel model was selected because it can present content in a visual and interactive format, thereby enhancing audience engagement and appeal. This research employs a qualitative descriptive method, with data collection techniques including interviews, observations, and documentation of social media activities. A one-month implementation produced encouraging results, with 303 views, 277 likes, and 78 link clicks on SALUT's Instagram content, achieved without paid advertising (Meta Ads). These findings demonstrate that metadata-based content strategies, combined with consistent visual design and clear calls to action, can organically attract audience interest. The study recommends optimizing Meta Ads, providing digital marketing training, developing a dashboard monitoring system, and fostering local collaboration for content dissemination. This research contributes by addressing the gap in sustainable, low-cost digital engagement strategies for distance education services and offering a replicable model for broader.

Keywords


recommendation system; metadata; carousel model; social media; digital content

Full Text:

PDF

References


Andini, R. F., Poerbowati, E., & Hasanah, L. U. (2023). Nilai-nilai Sosial dan Interaksi Sosial dalam Anime Hitori Bocchi no Marumaru Seikatsu. Journal of Japanese Studies, 4(2), 127-140. https://doi.org/10.30996/mezurashii.v4i2.8246

Arfin, M., Salim, M., & Asyifa, M. S. (2025). The Efficacy of Instagram in Event Marketing: An Empirical Study of Engagement Strategies. Daengku: Journal of Humanities and Social Sciences Innovation, 5(1), 78-87. https://doi.org/10.35877/454ri.daengku3214

Arianto, B., & Rani. (2024). Pemasaran media Sosial. In Pemasaran Media Sosial. https://doi.org/10.70310/cqw40j81

Aswiputri, M. (2022). Literature Review Determinasi Sistem Informasi Manajemen: Database, CCTV dan Brainware. Jurnal Ekonomi Manajemen Sistem Informasi, 3(3), 312-322. https://doi.org/10.31933/jemsi.v3i3

Brata, W. G. E. (2022). Literature Review Komponen Sistem Informasi Manajemen: Software, Database Dan Brainware. Jurnal Ekonomi Manajemen Sistem Informasi, 3(3), 344-360. https://doi.org/10.31933/jemsi.v3i3.824

Cao, Y., & Liu, P. (2022). Personalized Music Hybrid Recommendation Algorithms Fusing Gene Features. Mathematical Problems in Engineering, 2022(9209022), 1-8. https://doi.org/10.1155/2022/9209022

Fareed, A., Hassan, S., Belhaouari, S. B., & Halim, Z. (2023). A collaborative filtering recommendation framework utilizing social networks. Machine Learning with Applications, 14(September), 100495. https://doi.org/10.1016/j.mlwa.2023.100495

Gross, J., Cui, Z., & von Wangenheim, F. (2023). How to Make Influencer Advertising Engaging on Instagram: Emotional Storytelling in Sponsored Posts. Journal of Interactive Advertising, 23(4), 388-408. https://doi.org/10.1080/15252019.2023.2211579

Habermann, T. (2020). Metadata 2020 Metadata Evaluation Projects. Research Ideas and Outcomes, 6, 1-8. https://doi.org/10.3897/rio.6.e54176

Haq, M. N., & Haryanti, N. (2025). Implementasi Strategi AISAS pada Instagram Carousel untuk Meningkatkan Engagement di Museum Muhammadiyah. Komunika: Jurnal Ilmu Komunikasi, 12(1), 77-81. https://doi.org/10.22236/komunika.v12i1.18278

Keya, R. T., & Murano, P. (2022). Is carousel interaction really usable? First Monday, 27(1), 1-12. https://doi.org/10.5210/fm.v27i1.11801

Kusumasondjaja, S. (2021). Building Social Media Engagement on Instagram by Using Visual Aesthetics and Message Orientation Strategy: A Content Analysis on Instagram Content of Indonesia Tourism Destinations. Journal of International Conference Proceedings, 4(3), 129-138. https://doi.org/10.32535/jicp.v4i3.1304

Lei, H., Shan, X., & Jiang, L. (2022). Personalized Item Recommendation Algorithm for Outdoor Sports. Computational Intelligence and Neuroscience, 2022(8282257), 1-10. https://doi.org/10.1155/2022/8282257

Lizaxan, U., & Masyash, I. (2021). Basic Concepts of Acting Psychotechnics in the School of Modern Acting Art. International Journal on Integrated Education, 4(4), 182-187.

Parasuraman, D., & Elumalai, S. (2021). Hybrid Recommendation Using Temporal Data for Accuracy Improvement in Item Recommendation. Journal of Information and Organizational Sciences, 45(2), 535-551. https://doi.org/10.31341/jios.45.2.10

Pradana, D. S., Prajoko, P., & Hartawan, G. P. (2022). Perbandingan Algoritma Content-Based Filtering dan Collaborative Filtering dalam Rekomendasi Kegiatan Ekstrakurikuler Siswa. Progresif: Jurnal Ilmiah Komputer, 18(2), 151-160. https://doi.org/10.35889/progresif.v18i2.854

Ridwansyah, M., Desmaryani, S., Irmanelly, Musnaini, Suman, A., & Fazri, A. (2024). Identifikasi Komoditas Unggulan dan Strategi Pengembangan Sub Sektor Perikanan Pada Kawasan Ekonomi Baru "Sentusa" di Provinsi Jambi. Jurnal Kebijakan Perikanan Indonesia, 16(1), 39-50.

Rosyid, D. F., Kusnadi, Khotijah, T., Rachmawati, I., Ananda, N. R., & Jatibuana, A. R. (2025). Pengembangan Media Komik Digital Untuk Edukasi Tentang Kucing Sphynx Bagi Anak. Jurnal Digit, 15(1), 99-106.

Salsabilla, S., Ridho, K., & Suhaimi, S. (2023). Minat Baca Berita Generasi Y dan Z Melalui Headline Instagram Carousel Liputan6.com. Jurnal Studi Jurnalistik, 5(2), 132-139. https://doi.org/10.15408/jsj.v5i2.37336

Saputra, J. M. A., Huizen, L. M., Khoirudin, Firmandaru, A., & Arianto, D. B. (2024). Sistem Rekomendasi Film pada Platform Streaming Menggunakan Metode Content-Based Filtering. Jurnal Transformatika, 22(1), 10-21. https://doi.org/10.26623/transformatika.v22i1.7041

Sijabat, M., & Purba, E. (2020). Pengaruh Penerapan Sistem Informasi Manajemen Kepegawaian Terhadap Pengembangan Karir di Satuan Polisi Pamong Praja Kota Pematangsiantar. Manajemen: Jurnal Ekonomi, 2(1), 40-53. https://doi.org/10.36985/wph7k740

Song, C., Yu, Q., Jose, E., Zhuang, J., & Geng, H. (2021). A hybrid recommendation approach for viral food based on online reviews. Foods, 10(8), 1-13. https://doi.org/10.3390/foods10081801

Strecker, D. (2022). Quality of metadata describing research data and the influence of repository characteristics. Young Information Scientist, 7, 13-27. https://doi.org/10.25365/yis-2022-7-2

Wahyudi, I. (2022). Literature review: determinasi sistem informasi manajemen dengan lingkungannya. Jurnal Ilmu Manajemen Terapan, 3(3), 347-353. https://dinastirev.org/JIMT/article/view/904%0Ahttps://dinastirev.org/JIMT/article/download/904/588

Wardhana, A. (2024). Brand management in the digital era - Edisi Indonesia. In Pestology (Vol. 11). https://doi.org/10.5565/rev/qp.107

Wei, L., Yang, G., Shoenberger, H., & Shen, F. (2021). Interacting with Social Media Ads: Effects of Carousel Advertising and Message Type on Health Outcomes. Journal of Interactive Advertising, 21(3), 269-282. https://doi.org/10.1080/15252019.2021.1977736




DOI: http://dx.doi.org/10.30829/jipi.v10i2.25606

Refbacks

  • There are currently no refbacks.


Bookmark and Share


Copyright (c) 2025 Hascaryo Pramudibyanto

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License
Based on a work at http://jurnal.uinsu.ac.id/index.php/jipi/
Publisher:
Jurusan Ilmu Perpustakaan
Fakultas Ilmu Sosial
Universitas Islam Negeri Sumatera Utara