THE ROLE OF TELEVISION MEDIA IN CHILDREN'S BROADCASTING: A LITERATURE REVIEW ON THE QUALITY OF CHILDREN'S PROGRAMS IN INDONESIA

Abstract

This study examines the role of television media in children’s broadcasting in Indonesia, with a particular focus on the quality and suitability of children’s programs. The increasing exposure of children to television content raises concerns regarding its educational value, moral implications, and potential impact on child development. This research employs a systematic literature review approach guided by PRISMA 2020 standards, analyzing relevant scholarly works on television media, children’s programming, and media effects. The findings reveal that television remains a significant medium for children due to its wide accessibility and strong influence on cognitive, social, and behavioral development. However, the quality of children’s programs in Indonesia is inconsistent, with many broadcasts prioritizing entertainment and commercial interests over educational content. Inappropriate content, including violence and consumer-oriented messages, may negatively affect children’s attitudes and behavior, particularly when not accompanied by parental supervision. Conversely, well-designed educational programs can contribute positively to children’s communication skills and social development. The study concludes that improving the quality of children’s television programming requires stronger regulatory enforcement, greater industry responsibility, and active parental involvement. This research contributes to the discourse on media regulation and child protection by highlighting the need for more child-friendly broadcasting policies in Indonesia.