PUBLIC TRUST CONSTRUCTION AND AUDIENCE RECEPTION OF PUBLIC SOLIDARITY MOBILIZATION BY FERRY IRWANDI DURING THE 2025 SUMATRA FLOOD DISASTER ON X
Abstract
The 2025 Sumatra Flood disaster triggered a rapid mobilization of public solidarity in media X and demonstrated how public trust was built through digital communication practices. This study aims to analyze the construction of public trust and audience reception of the mobilization of public solidarity mobilized by Ferry Irwandi as a non-state actor. A qualitative approach with a case study design was used within a constructivist paradigm. Primary data were collected from public conversations in media X using Brand24, covering posts, comments, and netizen interactions from the initial phase of the disaster to the peak of mobilization. Data were analyzed through an integration of Krippendorff's qualitative content analysis with Robert N. Entman's framing theory to map problem definitions, diagnose causes, moral judgments, and treatment recommendations, and Stuart Hall's audience reception theory to read dominant hegemonic positions, negotiations, and opposition. The findings show that the framing in media X frames the disaster as a humanitarian crisis that demands a rapid response, highlights bureaucracy as an obstacle, and positions Ferry Irwandi as a responsive and credible figure, so that direct public participation through donations is understood as the most effective solution. Audience reception reveals a multi-layered spectrum of acceptance, where support and advocacy reproduce the symbolic legitimacy of non-state actors, neutrality reflects contextual evaluation, and criticism serves as a public testing mechanism that reinforces moral standards of solidarity. This study confirms that public trust in disaster situations is formed through the relationship between the visibility of actions, the structure of meaning frames, and audience negotiation in the digital public sphere.
Keywords
Full Text:
PDFReferences
Alinejad, D. (2023). Race and Affect in Digital Media Cultures. In Oxford Research Encyclopedia of Communication. Oxford University Press. https://doi.org/10.1093/acrefore/9780190228613.013.1269
Asmara, T. T. P., Abubakar, L., & Handayani, T. (2020). Digital Assets: The Idea of Indonesian Property Law Reform and Its Potential as a Collateral Object. In Hasanuddin Law Review (Vol. 5, Issue 3, p. 278). Hasanuddin University, Faculty of Law. https://doi.org/10.20956/halrev.v5i3.1735
Aung, T. M., & Lim, S. (2021). Evolution of Collaborative Governance in the 2015, 2016, and 2018 Myanmar Flood Disaster Responses: A Longitudinal Approach to a Network Analysis. In International Journal of Disaster Risk Science (Vol. 12, Issue 2, pp. 267–280). Springer Science and Business Media LLC. https://doi.org/10.1007/s13753-021-00332-y
Bailon, H., Boersma, K., Orellana-Rodriguez, C., & Homberg, M. Van Den. (2025). Framing of disaster impact in online news media: a case study from Malawi on flood risk management. In Frontiers in Communication (Vol. 10). Frontiers Media SA. https://doi.org/10.3389/fcomm.2025.1519357
Castells, M. (2016). A Sociology of Power: My Intellectual Journey. In Annual Review of Sociology (Vol. 42). https://doi.org/10.1146/annurev-soc-081715-074158
Chakraborty, L., Thistlethwaite, J., Minano, A., Henstra, D., & Scott, D. (2021). Leveraging Hazard, Exposure, and Social Vulnerability Data to Assess Flood Risk to Indigenous Communities in Canada. In International Journal of Disaster Risk Science (Vol. 12, Issue 6, pp. 821–838). Springer Science and Business Media LLC. https://doi.org/10.1007/s13753-021-00383-1
Collier, H., & Morton, C. (2024). Teenagers: A Social Media Threat Vector. In International Conference on Cyber Warfare and Security (Vol. 19, Issue 1, pp. 55–61). Academic Conferences International Ltd. https://doi.org/10.34190/iccws.19.1.1980
Creswell, J. W., & Creswell, D. J. (2022). Research design - international student edition: Qualitative, quantitative, and mixed methods approaches. In Research design - international student edition : qualitative, quantitative, and mixed methods approaches.
Diyanti, D., & Mazaya, V. (2022). Cyberbullying on YouTube social media: Ria Ricis’s feedback on haters. In Islamic Communication Journal (Vol. 7, Issue 2, pp. 177–192). UIN Walisongo Semarang. https://doi.org/10.21580/icj.2022.7.2.12318
Edmonds, W. A., & Kennedy, T. D. (2020). An Applied Guide to Research Designs: Quantitative, Qualitative, and Mixed Methods. In An Applied Guide to Research Designs: Quantitative, Qualitative, and Mixed Methods. https://doi.org/10.4135/9781071802779
Entman, R. M., & Usher, N. (2018). Framing in a Fractured Democracy: Impacts of Digital Technology on Ideology, Power and Cascading Network Activation. Journal of Communication, 68(2). https://doi.org/10.1093/joc/jqx019
Flick, U. (2022). The SAGE Handbook of Qualitative Research Design. In The SAGE Handbook of Qualitative Research Design. https://doi.org/10.4135/9781529770278
Gleeson, D. (2021). Research Questions and Research Design. In Educational Research and Inquiry. https://doi.org/10.5040/9781474243834.ch-005
Hall, S. (2013). Representation: Cultural Represenation and Signifying Practices. The Open University.
Hall, S. (2023). 3 ‘Encoding/Decoding.’ In Media Studies. https://doi.org/10.1515/9781474473231-005
Hou, H., Shen, L., Jia, J., & Xu, Z. (2024). An integrated framework for flood disaster information extraction and analysis leveraging social media data: A case study of the Shouguang flood in China. In Science of The Total Environment (Vol. 949, p. 174948). Elsevier BV. https://doi.org/10.1016/j.scitotenv.2024.174948
Krippendorff, K. (2022). The Logic of Content Analysis Designs. In Content Analysis: An Introduction to Its Methodology. https://doi.org/10.4135/9781071878781.n5
Kudrawi, A. H., Ikhsan, M. R., Razzaq, A., & Nugraha, M. Y. (2025). Strategi Komunikasi Krisis Studi Kasus Gus Miftah Dalam Menanggapi Isu Hinaan Terhadap Tukang Es Teh Di Instagram. Komunika : Jurnal Ilmiah Komunikasi, 2(3). https://doi.org/10.70437/komunika.v2i3.1076
Lalani, N., & Drolet, J. (2025). Impacts of the 2013 Floods on Families’ Mental Health in Alberta: Perspectives of Community Influencers and Service Providers in Rural Communities. Best Practices in Mental Health, 15(2). https://doi.org/10.70256/361228lrwyji
Lee, H. S., Qian, W., & Lee, J. Y. (2024). An Analysis of Visual Behavior Characteristics of Naturalistic Gardens Using Eye-Tracking. Journal of People, Plants, and Environment, 27(6). https://doi.org/10.11628/ksppe.2024.27.6.615
Meidyana, A. (2025). Update Bencana Tapanuli Tengah: Korban Meninggal Capai 132 Orang, 38 Hilang. Metrotvnews. https://www.metrotvnews.com/play/NnjCWvzp-update-bencana-tapanuli-tengah-korban-meninggal-capai-132-orang-38-hilang#:~:text=Update Bencana Tapanuli Tengah: Korban Meninggal Capai 132 Orang%2C 38 Hilang,-19 December 2025&text=Badan Penanggulangan Bencana D
Mendon, S., Dutta, P., Behl, A., & Lessmann, S. (2021). A Hybrid Approach of Machine Learning and Lexicons to Sentiment Analysis: Enhanced Insights from Twitter Data of Natural Disasters. Information Systems Frontiers, 23(5). https://doi.org/10.1007/s10796-021-10107-x
Mucherera, B., & Spiegel, S. (2021). Forced displacement: critical lessons in the protracted aftermath of a flood disaster. In GeoJournal (Vol. 87, Issue 5, pp. 3855–3875). Springer Science and Business Media LLC. https://doi.org/10.1007/s10708-021-10471-w
Mukherjee, M. (2024). Power, paralysis and action: understanding flood risk management in Kerala, India. Environmental Hazards, 23(1). https://doi.org/10.1080/17477891.2023.2219882
Omar, S., & Van Belle, J.-P. (2024). Disaster Misinformation Management: Strategies for Mitigating the Effects of Fake News on Emergency Response. In R. A., D. J.H., F. C., & R. M.D. (Eds.), Lecture Notes in Networks and Systems: Vol. 932 LNNS (pp. 308–318). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-031-54235-0_29
Ramadhani, R. W., Rakhman, F. R., Kuncoroyakti, Y. A., Utami, S. R., & Pertiwi, C. A. (2023). Gerakan Opini Digital pada #TolakUUCiptaKerja di Twitter dengan Pendekatan Social Network Analysis. WACANA: Jurnal Ilmiah Ilmu Komunikasi. https://doi.org/10.32509/wacana.v22i2.2609
Ramasubramanian, S., Riewestahl, E., & Ramirez, A. (2023). Race and Ethnic Stereotypes in the Media. In Oxford Research Encyclopedia of Communication. Oxford University Press. https://doi.org/10.1093/acrefore/9780190228613.013.1262
Saragih, N., Astuti, S., Erlita, N., Mansur, S., Simamora, S. L., & Endri, E. (2024). Netizens’ Discussions on Twitter Concerning Floods and Presidential Candidates. Studies in Media and Communication, 12(3). https://doi.org/10.11114/smc.v12i3.6859
Takona, J. P. (2024). Research design: qualitative, quantitative, and mixed methods approaches / sixth edition. In Quality and Quantity (Vol. 58, Issue 1). https://doi.org/10.1007/s11135-023-01798-2
Weyant, E. (2022). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches, 5th Edition. Journal of Electronic Resources in Medical Libraries, 19(1–2). https://doi.org/10.1080/15424065.2022.2046231
Zur, H., & Hatuka, T. (2023). Local–Digital Activism: Place, Social Media, Body, and Violence in Changing Urban Politics. Social Media and Society, 9(2). https://doi.org/10.1177/20563051231166443
DOI: http://dx.doi.org/10.30829/jai.v15i2.28408
Refbacks
- There are currently no refbacks.
Copyright (c) 2026 Safira Putri Miranti, Ari Armawan, Dandy Affandy Purba, Rahmanita Ginting
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
