Pengaruh Tren, Gaya Hidup Berbelanja dan Harga Diskon terhadap Pembelian Impulsif Fashion Halal
Abstract
This study aims to help understand how trends, shopping lifestyles and discount prices can influence impulse buying decisions of halal fashion users in the context of young Muslim consumers who are increasingly exposed to global trends and easy access to information, especially among FEBI IAIN Bone students who have not been widely discussed in previous studies. This research is a descriptive study using quantitative methods. Purposive Sampling is the sampling technique used, for the number of samples in this study took as many as 100 respondents who were used as research samples based on the results of the calculation of the slovin formula used. Structural Equation Modeling (SEM) is a component-based data analysis technique that utilizes Partial Least Squares (PLS) analysis tools. The results of this study prove that trends have a significant effect on impulse purchases of halal fashion as indicated by a T-Statistic of 2.987 > 1.96 and a p-value of 0.003 < 0.05. Shopping lifestyle has a significant effect on impulse purchases of halal fashion, as indicated by a T-Statistic of 2.242 > 1.96 and a p-value of 0.025, Discount prices have a significant effect on impulse purchases of halal fashion, as indicated by a T-Statistic of 1.972 > 1.96 and a p-value of 0.049 < 0.05
Keywords
Full Text:
PDF (Indonesian)References
Aminudin, A. (2022). Pengaruh Gaya Hidup Berbelanja Dan Ketertarikan Fashion Terhadap Pembelian Impulsif Produk Fashion Online Shop. J-CEKI : Jurnal Cendekia Ilmiah, 1(6), 726–731.
Anggraini, N. A., & Anisa, F. (2020). Pengaruh Shopping Lifestyle dan Fashion Involvement Terhadap Impulsif Buying Pada Konsumen Shopee Fashion Magelang dengan Positive Emotion Sebagai Variabel Mediasi. Business and Economics Conference in Utilization of Modern Technology, 317–327.
Arsita, N. (2022). Pengaruh Gaya Hidup Dan Trend Fashion Terhadap Keputusan Pembelian Online Produk Fashion Pada Media Sosial Instagram. Jurnal Ilmu Manajemen Saburai (JIMS), 7(2), 125–131.
Ayyah, H. R. A. N., & Murniningsih, R. (2021). Pengaruh gaya hidup halal dan self-identity terhadap halal fashion di Indonesia. Unimma, 537–546.
Chusniasari, & Prijati. (2020). Pengaruh Shopping Lifestyle, Fashion Involvement dan Hedonic Shopping terhadap Impulse Buying Pelanggan. Jurnal Ilmu Dan Riset Manajemen, 4 (April), 1–21.
Dinardstandart, "State Of The Global Islamic Economy Report 2023" (diakses pada tanggal 25 September 2024)
Fathoni, M. A. (2020). Potret Industri Halal Indonesia: Peluang dan Tantangan. Jurnal Ilmiah Ekonomi Islam, 6(3), 428. https://doi.org/10.29040/jiei.v6i3.1146
Fina Lailiz Zulfa, & A’rasy Fahrullah. (2024). Pengaruh Islamic Branding Dan Trend Fashion Terhadap Keputusan Pembelian Fashion Islami Pada Mahasiswa Surabaya. Jurnal Ekonomika Dan Bisnis Islam, 7(1), 31–44.
Harahap, D. A., & Amanah, D. (2022). Memahami Impulsif Buying Dalam Proses Keputusan Pembelian Konsumen. Jurnal Manajemen Dan Bisnis Performa, 19(01), 31–55. https://doi.org/10.29313/performa.v19i01.9719
Hasyim, H. (2023). Peluang dan Tantangan Industri Halal Di Indonesia. Ad-Deenar: Jurnal Ekonomi Dan Bisnis Islam, 7(2), 665–688.
Heridiansyah, J., Melati, E. R., & Budiyono, R. (2023). Pengaruh Shopping Lifestyle, Hedonic Shopping Motivation Dan Promosi Penjualan Terhadap Pembelian Impulsif Pada Konsumen Shopee. Jurnal Stie Semarang (Edisi Elektronik), 15(2), 190–206. https://doi.org/10.33747/stiesmg.v15i2.629
Kurniawan, R., Alimusa, L. O., & Adnan Hakim, A. A. A. (2022). Pengaruh Religiusitas, Dan Harga Terhadap Minat Beli Fashion Halal Dengan Sikap Sebagai Variabel Intervening Religiusitas (Studi Di Kota Kendari Provinsi Sulawesi Tenggara). Jurnal Ilmiah Ekonomi Islam, 8(3), 2748.
Ningrum, P. A. D., & Pudjoprastyono, H. (2023). Shopping Lifestyle dan Diskon terhadap Impulse Buying di E-Commerce. Journal of Management and Bussines (JOMB), 5(1), 94–107. https://doi.org/10.31539/jomb.v5i1.5057
Sari, I. D., Patrikha, F. D., Ekonomika, F., & Negeri, U. (2021). "The effect of e-lifestyle , fashion trends , and customer experience on impulse buying of consumer fashion products". 18(4), 683–690.
Syahidin, M. Nasor, & Agus Hermanto. (2024). Pertumbuhan Industri Halal Berbasis Usaha Mikro Kecil (UMK). Syarikat: Jurnal Rumpun Ekonomi Syariah, 7(1), 144–152.
Sinurat, M. (2023). Impact of the Fashion and Design Industry on Social Economic Development in Indonesia. International Journal of Fashion and Design, 2(1), 43–53.
Srisusilawati, P., Prasetyo, S. N., Nur Hamidah, S. A., Rihhadatull ’Aisy, R. A., & Oktavia, R. (2024). Tren dan Perkembangan Fashion Syariah Pada Era Modern di Kota Bandung. Jurnal Ilmiah Ekonomi Islam, 10(1), 953.
Suhendi, R. M., & Sari, D. R. J. (2022). Pengaruh Price Discount dan E-Marketing terhadap Impulse Buying Behavior (Suatu Studi pada Konsumen Eiger Adventure Store Ciamis). Jurnal Media Teknologi, 09(01), 81–87.
Wardah, N. A., & Harti, H. (2021). Pengaruh Gaya Hidup Berbelanja Dan Promosi Penjualan Terhadap Pembelian Impulsif Avoskin Di Shopee. Ecobisma (Jurnal Ekonomi, Bisnis Dan Manajemen), 8(2), 145–166.
Wulandari, T. A., Insan, M. I., & Sudrajat, A. (2021). Pengaruh Electronic Word of Mouth dan Potongan Harga terhadap Pembelian Impulsif Suatu Produk Skincare. Jurnal Ilmu Manajemen, 9(3), 844–851.
Yanti, S., Saprida, S., & Satria, C. (2024). Pengaruh Trend Fashion Dan Tingkat Kepercayaan Terhadap Keputusan Pembelian Di Aplikasi Shopee (Studi Kasus Pada Mahasiswi STEBIS IGM Palembang). Jurnal Ilmiah Mahasiswa Ekonomi Syariah (JIMESHA), 4(1), 27–34.
DOI: http://dx.doi.org/10.30821/se.v0i1.23589
Refbacks
- There are currently no refbacks.
