Pengaruh Motivasi, Persepsi dan Sikap Terhadap Keputusan menjadi Agen Asuransi Syariah

Elvira Maisyaroh, Tuti Anggraini, Nurul Inayah

Abstract


This study aims to analyze the influence of motivation, perception and attitude variables on the decision of UIN Sumatera Utara insurance students to become sharia insurance agents. This study uses a quantitative research method. Data collection was carried out by distributing questionnaires to respondents. The population in this study was 450 UIN Sumatera Utara sharia insurance students. Samel in this study used a random sampling approach, a sample of 212 respondents was taken and then measured using a Likert scale. The data processing process used SPSS 26. The results showed that the motivation variable had a positive and significant effect on students' decisions to become insurance agents. The perception variable had a positive and significant effect on students' decisions to become insurance agents. The attitude variable did not have a positive and significant effect on students' decisions to become insurance agents. Simultaneously, the Motivation variables (X1), Perception (X2), and Attitude (X3) together influenced the decision to become sharia insurance agents. So with motivation, perception, and attitude, students can have a decision to become insurance agents

Keywords


Sharia Insurance, Decision, Motivation, Perception, Attitude

Full Text:

PDF

References


Ananda Dwi Cahya, T. A. (2022). Analisis Problematika Bank Syariah Indonesia Setelah Marger Studi Kasus Bank Syariah Indonesia (BSI). Syntax Literate: Jurnal Ilmiyah Indonesia, 7(12), 17230–17241.

Dewi, N. A. (2022a). Analisis sosio demografi finansial dalam upaya menarik minat masyarakat bergabung dalam pengembangan Bank Syariah pada otonomi daerah Kabupaten Asahan Sumatera Utara. Universitas Islam Negeri Maulana Malik Ibrahim.

Dewi, N. A. (2022b). Millennials’ Interest in Using OVO Applications in Asahan District in the Perspective of Islamic Law. LAA MAISYIR: Jurnal Ekonomi Islam, 9(1).

Fadillatunnisa, & Fauzi Arif Lubis. (2022). Faktor-Faktor yang Mempengaruhi Minat Mahasiswa Asuransi Syariah Menjadi Agen di Industri Asuransi: Studi Kasus Pada PT Asuransi Prudensial Syariah Binjai. El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam, 4(3), 513–522. https://doi.org/10.47467/elmal.v4i3.1511

Gultom, E. (2018). Perlindungan Transaksi Electronic Commerce Melalui Lembaga Asuransi. Jurnal Legislasi Indonesia, 5(4), 53–73.

Mubarok, D. F. D. R. A. (2017). Pengaruh Kualitas Pelayanan dan Citra Lembaga Terhadap Keputusan Penggunaan Jasa Pendidikan Serta Dampaknya Pada Kepuasan Mahasiswa. Jurnal Manajemen Ekonomi Dan Akuntansi, 1(1).

MUI, D. S. N. (2001). Fatwa Dewan Syariah Nasional No: 21/DSN-MUI/X/2001.

Najah, S. (2016). Pengaruh Motivasi, Persepsi dan Sikap Konsumen Terhadap Keputusan Pembelian Produk Asuransi Syariah di AXA Mandiri dan BSM Cabang Yogyakarta Tahun 2016.

Nurul Aulia Dewi, Alika Hariani, P. P. R. (2023). ANALISIS MANFAAT MEDIA SOSIAL SEBAGAI PENGEMBANGAN UMKM DI KABUPATEN DELI SERDANG. Kabillah (Journal of Social Community), 8(14), 129–143.

Riza, A., Hakim, L., & Eliana, E. (2019). Analisis Pengaruh Pengetahuan, Kepribadian, Dan Reputasi Terhadap Keputusan Masyarakat Memilih Bank Syariah Di Banda Aceh. Jurnal Emt Kita, 5(1), 21–29.

Setiadi, N. J. (2015). Perilaku Konsumen. Kencana Prenada Media Group.

Sminar. (2019). Pengaruh pemahaman, Transparansi dan Peran Pemerintah Terhadap Motivasi dan Keputusan Membayar Zakat Pada Baznas Kota Binjai. Jurnal Program Pascasarjana Universitas Islam Negeri Sumatera Utara Medan, 7(2), 79–98.

Taraporevala, S., & Sahin, M. (2017). Pengaruh motivasi terhadap kinerja. Physics Education, 23(4), 1–10. https://www.proquest.com/scholarly-journals/discerns-special-education-teachers-about-access/docview/2477168620/se-2?accountid=17260%0Ahttp://lenketjener.uit.no/?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&genre=article&sid=ProQ:ProQ%3Aed




DOI: http://dx.doi.org/10.30821/se.v0i2.21368

Refbacks

  • There are currently no refbacks.


 
Studia Economica: Jurnal Ekonomi Islam by Fakultas Ekonomi dan Bisnis Islam is licensed under Creative Commons Attribution-NonCommercial 4.0 International License
Based on a work at http://jurnal.uinsu.ac.id/index.php/studiaeconomica/