PERSUASIVE COMMUNICATION OF LIBRARIANS IN INCREASING VISITOR NUMBERS AND USER SATISFACTION AT THE BUNG HATTA PROCLAMATOR LIBRARY TECHNICAL IMPLEMENTATION UNIT IN BUKITTINGGI, WEST SUMATRA

Monojaya Simamora; Humaizi Humaizi; Maulana Andinata Dalimunthe

doi:10.30829/jipi.v11i1.29661

PERSUASIVE COMMUNICATION OF LIBRARIANS IN INCREASING VISITOR NUMBERS AND USER SATISFACTION AT THE BUNG HATTA PROCLAMATOR LIBRARY TECHNICAL IMPLEMENTATION UNIT IN BUKITTINGGI, WEST SUMATRA

Monojaya Simamora, Humaizi Humaizi, Maulana Andinata Dalimunthe

Abstract

This study aims to analyze the persuasive communication of librarians on the increase in the number of visits and user satisfaction at the UPT Perpustakaan Proklamator Bung Hatta in Bukittinggi City. The theories used in this study are the Elaboration Likelihood Model by Petty and Cacioppo, the increase in the number of visits by Suwarno, and user satisfaction by Zeithaml et al. This study uses a correlational quantitative approach with a sample size of 400 people selected using accidental sampling techniques, and the population consists of all users of the UPT Perpustakaan Proklamator Bung Hatta in 2025. The data were analyzed using SmartPLS 4.1.1.6 software to test the direct effect of the variables. The research results show that there is a 68.8% effect of librarian persuasive communication on the increase in the number of visits, with a p-value of 0.000 < 0.05 and a t-statistic of 43.353. There is a 74.8% effect of librarian persuasive communication on user satisfaction, with a p-value of 0.000 < 0.05 and a t-statistic of 6.604. There is an effect of the increase in the number of visits on user satisfaction with a p-value of 0.000 < 0.05 and a t-statistic of 9.964. These findings prove that librarian persuasive communication has a positive effect on the increase in the number of visits and the satisfaction of users at the UPT Perpustakaan Proklamator Bung Hatta in Bukittinggi City.

Keywords

Persuasive Communication, Perpustakaan Proklamator Bung Hatta, Number of Visits, User Satisfaction.

Full Text:

PDF

References

Cangara, H. (2022). Pengantar Ilmu Komunikasi. PT Rajagrafindo Persada.

Cepeda, G., & Nitzl, C. (2017). Partial least squares structural equation modeling (PLS-SEM) in management and business research: A contemporary toolbox for practical applications. Springer.

Creswell, J. W. (2014). Research design: Pendekatan kualitatif, kuantitatif, dan mixed (Edisi ketiga). belbuk.com.

Duryadi. (2021). Metode Penelitian Ilmiah: Metode Penelitian Empiris Model Path Analysis dan Analisis Menggunakan SmartPLS. Yayasan Prima Agus Teknik.

Eskha, A. (2018). Peran perpustakaan sebagai sumber belajar. Jurnal Imam Bonjol: kajian ilmu informasi dan perpustakaan, 2(1), 12-18.

Ginting, S. A., Kurniawati, D., & Pohan, S. (2024). The influence of persuasive communication competence and librarian performance on user satisfaction at the Universitas Sumatera Utara library. Social Science Studies, 4(4), 248-261.

Hendri, E. (2019). Komunikasi Persuasif: Pendekatan dan Strategi. Remaja Rosdakarya

Hildawati, & Suhirman, L. (2024). Buku ajar metodologi penelitian kuantitatif & aplikasi pengolahan analisa data statistik. Sonpedia.

Kusmantini, T., Mubarok, A. A., & Anggraini, S. P. (2024). Metode Analisis SmartPLS. Bravo Press.

Meilisa, V. F., & Tafrikhuddin. (2019). Komunikasi persuasif relawan perpustakaan desa (studi kasus Perpustakaan Desa Sumber Ilmu Balecatur). Pascasarjana UIN Sunan Kalijaga, Konsentrasi Ilmu Perpustakaan Dan Informasi, 5(2), 916–930.

Mufarrohah, F. (2020). Pengaruh komunikasi persuasif dan kepemimpinan transformasional kepala sekolah terhadap etos kerja guru di Madrasah Ibtidaiyah Kecamatan Pamulangkota Tangerang Selatan. (Disertasi doktoral, Institut PTIQ Jakarta).

Mustofa, M. B., Sentiana, F., Zahro, F. M., & Wuryan, S. (2023). Interpersonal communication relationships and libraries: A systematic literature review. KOMUNIKE: Jurnal Komunikasi Penyiaran Islam, 15(2), 169–190.

Priyono. (2008). Metode Penelitian Kuantitatif (Edisi revisi). Zifatama Publishing.

Rachmawati, T. S., & Agustine, M. Pola komunikasi organisasi pustakawan-guru dalam pemberian layanan prima perpustakaan. Berkala Ilmu Perpustakaan dan Informasi, 17(1), 72-84.

Rinaldi, S. F., & Mujianto, B. (2017). Metodologi Penelitian dan Statistik. Kementerian Kesehatan Republik Indonesia.

Saragih, H. (2021). Jurnal Ilmu Perpustakaan. 10(4), 8–19.

Savitri, C., Faddila, S. P., Irmawartini, Iswari, H. R., Anam, C., Syah, S., Mulyani, S. R., Sihombing, P. R., Kismawadi, E. R., Pujianto, A., Mulyati, A., Astuti, Y., Adinugroho, W. C., Imanuddin, R., Kristia, Nuraini, A., & Siregar, M. T. (2021). Statistik Multivariat Dalam Riset. Widina Bhakti Persada Bandung.

Setiabudhi, H., Suwono, S. E., Setiawan, Y. A., & Karim, S. (2024). Analisis Data Kuantitatif dengan SmartPLS 4. Borneo Novelty Publishing.

Siregar, M. H., & Auza, A. (2024). Pengaruh Kinerja Pegawai Perpustakaan Terhadap Kepuasan Pengguna Perpustakaan di Universitas Sumatera Utara. Asia-Pacific Journal of …, 02, 171–179. https://doi.org/10.52137/apjpp.v10i2.2

Sugiyono. (2021). Cara mudah menyusun skripsi, tesis, dan disertasi (STD). (Cetakan ke-satu). Alfabeta.

DOI: http://dx.doi.org/10.30829/jipi.v11i1.29661