ANALYSIS OF THE ROLE OF CREATIVE ECONOMY IN PROSPERING THE COMMUNITY'S ECONOMY FROM THE PERSPECTIVE OF ISLAMIC ECONOMICS (CASE STUDY: PERUPUK VILLAGE, LIMA PULUH PESISIR DISTRICT, BATU BARA REGENCY)

Abstract

This study aims to identify problems related to the implementation of the creative economy in Perupuk Village, with a special focus on its impact on the economic welfare of the people of Batu Bara Regency. 2) Study of the impact of the creative economy on improving the economic welfare of the community, analyzed through the lens of sharia economics, especially in the context of Perupuk village. The research methodology used includes the use of a qualitative approach as a research strategy, which produces descriptive data in the form of written or spoken words obtained from individuals, as well as observations of the behavior shown by the phenomenon. This approach places the focus on data in the form of words and images, rather than numerical data. Field research revealed the diligent efforts of artisans in turning leftover food into precious materials and even recreating classic and historic items. The aim of the creative economy is to encourage community-based economic development, encouraging cleaner and more community-friendly villages. The landscape of Perupuk village has increasingly attracted the attention of visitors after the Covid-19 pandemic. Reducing poverty rates, improving the good name of Perupuk village. Keywords: Creative Economy, Community Economy, Islamic Economy