PUBLIC RELATION MANAGEMENT IN BUILDING COMMUNITY PARTICIPATION IN MTs ISLAMIYAH YPI BATANG KUIS

Abstract

The purpose of this research is to know the management of public relations in establishing community participation, namely: 1) planning of public relation program in MTs Islamiyah YPI Batang Kuis, 2) implementation of public relation program at MTs Islamiyah YPI Batang Kuis, 3) evaluation and monitoring of public relation program in MTs Islamiyah YPI Batang Kuis, 4) public relation strategy in establishing community participation. The method used in this study was qualitative. Data were collected through interview, observation, and documentation. This study applied data analysis techniques of Miles and Huberman theory. The results of research were as follows: 1) public relation planning is at the beginning of the school year and involves all elements of YPI MTs Islamiyah Batang Kuis and is not covered by the involved parties who gives the advices for school development, 2) public relation is as the conceptor and the person in charge of realizing the program that has been planned ranging from connecting with internal madrasa and external madrasa that support the program of MTs Islamiyah YPI Batang Kuis, 3) evaluation and monitoring of public relation program is carried out by the principal of madrasa in every six months and evaluation in the form of situational and always monitoring the performance of public relations, 4) strategy applied in public relation by applying the attitude of good transparency to teachers, students and parents, and direct action without having any orders.
Keyword: Community Participation, Public Relation Management.