ANALISIS BIBLIOMETRIK TENTANG RISET STRATEGI PEMASARAN BANK SYARIAH

Lukmanul Hakim, Fenny Mei Angraeni

Abstract


The marketing of Islamic banks has become an interesting topic in recent
decades, along with the development of the halal industry in various countries. It is
normal that there is a lot going on about the absence of conventions among
academics. This is natural because they also experience other disciplines such as
the study of innovation, information systems, and entrepreneurship which are still
in the stage of scientific development. The purpose of this study is to review the
strategies carried out by Islamic banks by providing extensive bibliometric analysis
to answer research or in bibliometric terms called RQ. RQ1 Shows research trends
on Islamic Bank Marketing based on the number of articles per year, RQ2 research
Top 10 peer-reviewed journals with the most publications, RQ3 top article authors
from peer-reviewed published articles and Hussainey K has been the most
productive, RQ4 is a publication in the field that comes from several other subjects
and disciplines, RQ5 main topics and research in the field visualizing the network
describing 8 clusters, RQ6 topics topics for the future, RQ7 this author's country
which provides the most publications and collaboration between authors, and RQ8
of the most influential articles based on citations in research.

Keywords


Islamic, Bank, Marketing, Bibliometric.

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References


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DOI: http://dx.doi.org/10.30829/hf.v9i2.12897

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