PUBLIC RELATIONS STRATEGY OF PT PLN (PERSERO) UP3 SIBOLGA IN BUILDING CORPORATE REPUTATION WITH STAKEHOLDERS

Afrini Yuninda Silitonga, Abdul Karim Batubara

Abstract


This study shows that PT PLN (Persero) UP3 Sibolga's public relations strategy for managing stakeholders is implemented through an integrated communication approach that combines community engagement, digital media, and strategic partnerships. This approach has proven effective in building trust, enhancing a positive image, and strengthening the company's reputation. However, various obstacles such as customer complaints, hoaxes on social media, limited human resources, and low public understanding remain challenges that need to be overcome. Therefore, it is necessary to strengthen communication capacity, optimize digital media, and continuously improve public education to ensure more effective relationships with stakeholders and maintain the company's reputation

Keywords


Public Relations, Stakeholders, Corporate Reputation, Integrated Communications, Community Engagement, Digital Media

Full Text:

PDF

References


Al Givari, A. M. (2020). Public Relations Strategy in Building the Image of Madrasas to Become Leading Madrasas in Malang City. Fondatia, 4(2), 234–244.

Alawi, K., Anggrayni, D., & Choiro Siregar, N. (2025). Model komunikasi dua arah terhadap peningkatan daya saing pondok pesantren. Journal of Management in Islamic Education, 6(4), 358–371. https://doi.org/10.32832/itjmie.v6i4.21224

Ananda, F., & Pohan, S. (2025). Konsep Manajemen Pendidikan Karakter Dalam Membentuk Sikap Religius Murid di Tadika Suria Edukids Center. Tarlim : Jurnal Pendidikan Agama Islam, 8(1), 149–159. https://doi.org/10.32528/tarlim.v8i1.2974

Arianto, B. (2024). Triangulasi Metoda Penelitian Kualitatif. https://doi.org/10.70310/q81zdh33

Asa, A. R., & Nautwima, J. P. (2026). Corporate digital responsibility and consumer trust: a signaling theory perspective. Cogent Business & Management, 13(1), 2607753. https://doi.org/10.1080/23311975.2025.2607753

Billings, A. C., Coombs, W. T., & Brown, K. A. (2020). Navigating Brands of Sport-Based Big Business: Exploring Reputation Management in an Evolving Sport Context. Journal of Global Sport Management, 5(2), 121–127. https://doi.org/10.1080/24704067.2019.1604079

Boulianne, Shelley, & Theocharis, Yannis. (2018). Young People, Digital Media, and Engagement: A Meta-Analysis of Research. Social Science Computer Review, 38(2), 111–127. https://doi.org/10.1177/0894439318814190

Cathala, X., & Moorley, C. (2023). Diffusion of social media in nursing education: A scoping review. Nurse Education Today, 127, 105846. https://doi.org/https://doi.org/10.1016/j.nedt.2023.105846

Creswell, J. W., & Poth, C. N. (2024). Qualitative Inquiry and Research Design: Choosing Among Five Approaches. SAGE Publications. https://books.google.co.id/books?id=nFr2EAAAQBAJ

Floyd, T. M., Metcalf, E. C., Mohr, J. J., Metcalf, P., & Callaway, R. M. (2024). Effects of Trust, Public Engagement, Conflict, and Social Networks on Satisfaction with Ecological Restoration. Society & Natural Resources, 37(8), 1119–1139. https://doi.org/10.1080/08941920.2024.2335388

Fohim, E., Kodabux, A., & Seeam, A. (2023). A research agenda for African smart public value governance – Insights from a webinar series. Africa Journal of Management, 9(2), 206–222. https://doi.org/10.1080/23322373.2023.2187689

Ghani, M. F., Mulyadi, U., Studi, P., Komunikasi, I., Komunikasi, F. I., Islam, U., & Agung, S. (2025). Strategi Komunikasi Humas Sekda Pemerintah Kota Semarang Melalui Penggunaan Media Sosial Instagram @ Pemerintahkotasemarang dalam Publikasi Kinerja Pimpinan Daerah Pemerintah Kota Semarang. 1(3), 1000–1010.

Haerul, A. Z., K, K., & Imaduddin. (2024). Pengaruh User Interface, Price Discount, Reputasi Perusahaan, dan Kemudahan Penggunaan terhadap Keputusan Pembelian Melalui Aplikasi Grab oleh Konsumen Millennials Di Kota Makassar. SEIKO : Journal of Management & Business, 7(1).

Hasan Husaini. (2025). Peran Humas Dalam Meningkatkan Kepercayaan Publik Terhadap Pemerintah. Jurnal Riset Multidisiplin Edukasi, 1(2), 112–121. https://doi.org/10.71282/jurmie.v1i2.22

Johansen, T. S., & Gregersen, M. K. (2024). The Authenticity of Organizational-Level Visual Identity in the Context of Strategic Communication. International Journal of Strategic Communication, 18(5), 404–423. https://doi.org/10.1080/1553118X.2024.2352114

L’Etang, J., & Pieczka, M. (2012). Public relations education. Public Relations: Critical Debates and Contemporary Practice, 12(1), 433–442. https://doi.org/10.4324/9780203822449

Mahadewi, D. T., & Darma, G. S. (2024). Government Public Communication Strategy Through Social Media In the Digital Era ( Case Study on Bangli Regency Government ). 4(06), 4939–4943.

Manurung, A. S., & Pohan, S. (2024). Pengaruh Kualitas Pelayanan Publik Dan Citra Institusi Terhadap Kepuasan Mahasiswa Ilmu Komunikasi Uin Sumatera Utara Yang Berdampak Pada Word Of Mouth. Jurnal Peurawi: Media Kajian Komunikasi Islam, 7(1), 129. https://doi.org/10.22373/jp.v7i1.20603

Men, R. L., & Bowen, S. (2017). Excellence in Internal Communication Management. Business Expert Press. https://books.google.co.id/books?id=Fu3KDQAAQBAJ

Miles, M. B., Huberman, A. M., & Saldana, J. (2014). Qualitative Data Analysis. SAGE Publications. https://books.google.co.id/books?id=3CNrUbTu6CsC

Payne, L. L. (2006). Synthesizing Crisis Communication and Reputation Management. Journal of Promotion Management, 12(3–4), 161–187. https://doi.org/10.1300/J057v12n03_10

Rabb, N., Cowen, L., & de Ruiter, J. P. (2023). Investigating the effect of selective exposure, audience fragmentation, and echo-chambers on polarization in dynamic media ecosystems. Applied Network Science, 8(1). https://doi.org/10.1007/s41109-023-00601-3

Randrianasolo, A. A. (2018). Organizational Legitimacy, Corporate Social Responsibility, and Bottom of the Pyramid Consumers. Journal of International Consumer Marketing, 30(3), 206–218. https://doi.org/10.1080/08961530.2018.1423661

Sari, W. P., Rizki, M. F., Frisca, A., Rahma, B., & Hafidz, M. (2020). Pengaruh Kegiatan Corporate Social Responsibility Terhadap Reputasi PT. PLN (Persero). Communicology: Jurnal Ilmu Komunikasi, 8(2), 175–187. http://journal.unj.ac.id/

Singh, K., Chaudhuri, R., Chatterjee, S., Vrontis, D., & Yildiz, H. (2025). Harmonious CSR and sustainable branding: evaluating the moderating role of corporate reputation and SDGs in shaping consumer trust in digital advertising. International Journal of Advertising, 44(8), 1407–1431. https://doi.org/10.1080/02650487.2024.2432236

Subakti, H., Hurit, R., Eni, G., Yufrinalis, M., Maria, S., Adwiah, R., Syamil, A., Mbari, M., Putra, S., Solapari, N., Musriati, T., & Putra, A. P. (2023). Metodologi Penelitian Kualitatif.

Sugiyono. (2022). Metode Penelitian Kualitatif (Untuk penelitian yang bersifat: eksploratif, enterpretif, interaktif dan konstruktif). Metode Penelitian Kualitatif, 5. http://belajarpsikologi.com/metode-penelitian-kualitatif/

Tahar, A., Setiadi, P. B., Rahayu, S., Stie, M. M., & Surabaya, M. (2022). Strategi Pengembangan Sumber Daya Manusia dalam Menghadapi Era Revolusi Industri 4.0 Menuju Era Society 5.0. Jurnal Pendidikan Tambusai, 6(2).

Wirtz, J., & Lovelock, C. (2021). Services Marketing: People, Technology, Strategy (Ninth Edition). World Scientific Publishing Company. https://books.google.co.id/books?id=T6pJEAAAQBAJ

Yakubu, I. N., & Oumarou, S. (2023). Boardroom dynamics: The power of board composition and gender diversity in shaping capital structure. Cogent Business & Management, 10(2), 2236836. https://doi.org/10.1080/23311975.2023.2236836




DOI: http://dx.doi.org/10.30829/jai.v15i2.29291

Refbacks

  • There are currently no refbacks.


Copyright (c) 2026 Afrini Yuninda Silitonga, Abdu Karim Batubara

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

 

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Based on a work at http://jurnal.uinsu.ac.id/index.php/analytica/
 
Publisher:
Program Pascasarjana
Universitas Islam Negeri Sumatera Utara