DA'WAH MESSAGE IN SURAH AL-A'RAF VERSE 85 (SEMIOTIC ANALYSIS OF ROMAN JAKOBSON)

This research was based on the activities of youth groups in the village of Timbang Deli who have the potential to Surah Al-A'raf Verse 85 of the Al-Qur'an is one of the verses that contains a strong message of preaching in Islam . This research aims to understand the message of da'wah in this verse by applying Roman Jakobson's semiotic approach, which allows analysis of communication elements and language structures in this sacred text. The research method used in this research is using a type of library research with a content analysis approach. This research is supported by the use of data collection techniques in the form of: reading and understanding the message of da'wah in surah Al-A'raf verse 85 with analysis of Roman Jakobson's semiotics and its relevance to the modern context. The results of the study show that the message of da'wah in Surah Al-A'raf Verse: 85 contains elements of communication, such as the sender of the message (Prophet Syu'aib AS), the message (call for monotheism and rejection of idol worship), the recipient of the message (the Madyan ), communication codes (Arabic), communication channels (Qur'anic texts), and the historical context surrounding them. The message of da'wah has strong relevance in modern society. The message of monotheism and rejection of idol worship remains central to Islamic teachings and influences the thinking, morals and behavior of individual Muslims. Additionally, Roman Jakobson's semiotic analysis helps us understand how Arabic was used specifically to convey this message with clarity and power.


This research was based on the activities of youth groups in the village of Timbang Deli who have the potential to Surah Al-A'raf Verse 85 of the Al-Qur'an is one of the verses that contains a strong message of preaching in Islam . This research aims to understand the message of da'wah in this verse by applying Roman Jakobson's semiotic approach, which allows analysis of communication elements and language structures in this sacred text. The research method used in this research is using a type of library research with a content analysis approach. This research is supported by the use of data collection techniques in the form of: reading and understanding the message of da'wah in surah Al-A'raf verse 85 with analysis of Roman Jakobson's semiotics and its relevance to the modern context. The results of the study show that the message of da'wah in Surah Al-A'raf Verse: 85 contains elements of communication, such as the sender of the message (Prophet Syu'aib AS), the message (call for monotheism and rejection of idol worship), the recipient of the message (the Madyan ), communication codes (Arabic), communication channels (Qur'anic texts), and the historical context surrounding them. The message of da'wah has strong relevance in modern society. The message of monotheism and rejection of idol worship remains central to Islamic teachings and influences the thinking, morals and behavior of individual Muslims. Additionally, Roman Jakobson's semiotic analysis helps us understand how Arabic was used specifically to convey this message with clarity and power.
Keywords: Da'wah Message, Al-A'raf, Analysis, Semiotics ABSTRAK Surah Al-A'raf Ayat 85 dari Al-Qur'an adalah salah satu ayat yang mengandung pesan dakwah yang kuat dalam Islam.Penelitian ini bertujuan untuk memahami pesan dakwah dalam ayat ini dengan menerapkan pendekatan semiotika Roman Jakobson, yang memungkinkan analisis elemenelemen komunikasi dan struktur bahasa dalam teks suci ini.Adapun metode penelitian yang digunakan pada penelitian ini adalah dengan menggunakan jenis penelitian kepustakaan (Library Research) dengan pendekatan analisis isi.Penelitian

INTRODUCTION
The Qur'an is the holy book for Muslims which is considered the main guide in the life of Muslims (Syukran, 2019).The Koran is not only a source of religious teachings, but also as a guide in various aspects of life, including morality, ethics and da'wah (Suryadi, 2022).One of the suras in the Qur'an which contains in-depth preaching messages is Surah Al-A'raf.This surah consists of 206 verses and covers various aspects of human life, including da'wah messages sent by Allah through the prophets (Latifah, 2020).
To know and understand the contents of the holy verses of the Al-Qur'an, various kinds of interpretations of the holy verses of the Al-Qur'an are needed (Ansari and Hilmi Rahman, 2021).There are many different methods for linguistic interpretation in understanding the meaning of the Al-Qur'an.The fixed text of the Qur'an, which was revealed to a nation with socio-cultural differences that are very different from one country to another, provides space for contemporary thinkers to find new methods that are considered more dialectical, reformative and communicative (Solahuddin, 2016).One other method of providing understanding of the Al-Qur'an is by using a semiotic approach.
Semiotics is the science that studies signs and everything related to signs (Mudjiyanto and Emilsyah Nur, 2013).In general, semiotics is closely related to everyday life because it has a close relationship with communication.Semiotics is the science of signs, and signs themselves are a form of someone's way of communicating or someone's way of providing information.In semiotics, we study the linguistic meaning contained in a sign.Semiotics covers many things, as do its understandings One interesting verse to analyze is Verse 85 in Surah Al-A'raf.This verse reads: "And to Madyan their brother, Syu'aib.He said, 'O my people, worship Allah, there is no god for you but Him.And do not feel depressed, then you will suffer losses.This verse is part of the story of the prophet Syu 'the shame of AS who was sent by Allah to give da'wah to his people in Madyan.This verse contains important messages about monotheism, 204 obedience to Allah, and the consequences that will be experienced by those who are reluctant to obey His commands.
In this context, the author will carry out an in-depth analysis of verse 85 of Surah Al-A'raf using Roman Jakobson's semiotic approach.Semiotics is the study of signs and symbols in language, while Roman Jakobson is a linguist who is famous for the concept of communication through language functions.Roman Jakobson's semiotic analysis can help understand more deeply the meanings contained in Verse 85 of Surah Al-A'raf.By exploring semiotic elements such as code, message and context, this research will reveal how the message of the da'wah in this verse was conveyed to society at that time and how this message has relevance in the context of modern society.
The use of Roman Jakobson's communication semiotic theory in this research is considered capable of providing readers with an understanding of what the meaning of communication is in the story of the prophet Syu'aib in Surah Al-A'raf verse 85.By applying Roman Jakobson's communication semiotic theory it is deemed capable of examining it explicitly the function of language in communication in the verse.Previous research that has used Roman Jakobson's theory supports and makes it easier for researchers to carry out this research.
Through this research, it is hoped that a deeper understanding will be achieved about the message of da'wah in the Al-Qur'an and how this message can be a guide in everyday life for Muslims.Apart from that, Roman Jakobson's semiotic analysis can also help in understanding how religious messages can be communicated more effectively to society.

RESEARCH METHODE
This research uses the library research method (Library Research), namely research where the data or materials needed to complete the research are sourced from libraries, such as books, encyclopedias, dictionaries, journals, magazines, and the like.The research approach used in this research is a content analysis approach, a method for obtaining information about the content of a text (Choiri, 2019).

RESULT AND ANALYSIS Communication Concepts in Roman Jakobson's Semiotic Theory
The word "communication" has a fairly broad and important meaning in the context of human interaction and information exchange.Basically, communication is the process of exchanging information, messages, or meaning between individuals or groups (Xiao, 2018).In this process, the sender sends a message to the recipient with the aim of conveying information, ideas, or feelings.Messages are the essence of communication.This can be spoken words, writing, images, symbols, or physical actions (Ahmad, 2014).This message contains the information that the sender wants to convey.Communication can occur in various forms and levels of complexity.This involves the use of language, symbols, and codes that can be recognized by both the sender and the recipient.Communication can also be verbal (spoken or written) or non-verbal (body gestures, facial Journal Analytica Islamica  205 expressions, eye contact, etc.).Therefore, communication is a broad process of exchanging information, which plays an important role in daily life, business, education, and many other aspects of human interaction (Ramadanty, 2014).
In Roman Jakobson's semiotic theory, the concept of communication is an important element that plays a central role in understanding how messages are conveyed and understood in the context of language and signs (Zainuddin, 2021).Roman Jakobson is a linguistics and semiotics expert who is famous for his contributions to understanding the communication process, especially through a semiotic approach (Taufiq, 2016).Within the framework of Roman Jakobson's semiotic theory, the concept of communication can be explained by several key elements, namely: a) Sender.
The sender is the individual or entity who creates or produces the message.In a communications context, this could be a writer, speaker, artist, or other source of information.The sender is responsible for communicating the message to the recipient.b) Message Message is the information or meaning that the sender wants to convey to the recipient.This can be written text, spoken utterances, images, or other symbols that contain meaning.c) Code Code is a symbolic system or language used by a sender to convey a message to a recipient.This code can be in the form of a specific language, musical notation, images, or other codes that can be interpreted by the recipient.d) Channel Channel is the medium or physical way in which messages are conveyed from the sender to the recipient.This can involve media such as books, letters, spoken conversations, radio, television, or digital media such as email or text messages.e) Receiver The recipient is the individual or entity who receives the message from the sender.The recipient's task is to understand, interpret, and respond to the message received.

f) Context
Context is the situation, environment, or frame of reference in which communication occurs.This includes aspects such as cultural background, social norms, time, place, and history that may influence the understanding and interpretation of the message.
From the theory explained previously, researchers focus on code and context.Because that is the emphasis in Jakobson's theory, code is the meaning behind a message that can be understood from the context of the message conveyed by the sender to the recipient.With code and context theory, researchers believe they are able to represent the intent of the Prophet Syu'aib's communication to the people of Madyan.By understanding the concept of communication in Roman Jakobson's semiotic theory, we can identify and analyze how messages are structured, delivered and received in various contexts.It helps us understand the role of language, symbols, and context in complex communication processes.

Da'wah message in Surah AL-A'raf Verse 85
Based on research that researchers have conducted using Roman Jakobson's theory of communication semiotics, in Surah Al-A'raf verse: 85 researchers found various da'wah messages, where the message was conveyed by the Prophet Syu'aib as Addresser to the Madyan residents as his Addresse, with the code in Arabic, the contact is language contact, the message is a da'wah message.These results will be explained further in the following discussion: To the people of Madyan, We (sent) their brother, Shu'aib.He said, "O my people, worship Allah.There is no god for you (to be worshipped) but Him.Indeed, a clear proof has come to you from your Lord.So, perfect your measurements and scales, and do not harm (the rights of) others in the slightest.Do not (also) do damage to the earth after repairing it.That is better for you, if you believe.
In the verse above, there are many preaching messages expressed by Prophet Syu'aib to the people of Madyan, this is what researchers will analyze using Roman Jakobson's semiotic theory regarding the semiotics of communication.‫ُم‬ ‫ك‬ َ ‫ل‬ In this fragment of verse, researchers obtained information that there was a conversation between the prophet Syu'aib and the people of Madyan.namely the prophet Syu'aib conveyed guidance or advice to the people of Madyan to worship Allah SWT.If we look at the factors discussed by Roman Jakobson, Prophet Syu'aib here is known as the Addresser or the person who conveys the message, namely in the form of a da'wah message, and the people of Madyan are the people who in this case are in the position of Addresse or who receive the message.In the communication between the Prophet Syu'aib and the people of Madyan, the code used Arabic sentences, namely in the sentence . The context is in the form of linguistic context, namely by paying attention to the speech in this verse, Prophet Syu'aib is actually trying to guide (advise) his people to worship Allah SWT and convey that there is no god worthy of worship other than him, which is known to be true that all the Prophets were sent by Allah.On earth, the main task  207 is to invite people to worship Allah SWT, including what the Prophet Syu'aib conveyed to the people of Madyan.The guidance or advice of the Prophet Syuaib is the context of the language which in Balaghah Science is called Al-Irsyad, which means command sentences that show the meaning of Irsyad or guidance, which can include proverbs, advice, or ways to carry out something or get something.In simple terms, it can be seen in the following scheme.
Language context Guiding/advice (Al-Irsyad) Prophet Syu'aib AS - ---------------------------------------------- ‫ال‬ َ ‫و‬ ..........In this fragment of verse, researchers obtained information that there was a conversation between the prophet Syu'aib and the people of Madyan.namely the prophet Syu'aib conveyed guidance or advice to the people of Madyan to perfect the measures and scales.If we look at the factors discussed by Roman Jakobson, Prophet Syu'aib here is known as the Addresser or the person who conveys the message, namely in the form of a da'wah message, and the people of Madyan are the people who in this case are in the position of Addresse or who receive the message.In the communication between the Prophet Syu'aib and the people of Madyan, the code used Arabic sentences, namely in the phrase The context is in the form of linguistic context, namely by paying attention to the speech in this verse, Prophet Syu'aib is actually trying to guide (advise) his people to measure and weigh according to their proportions, without reducing what is the right of other people, in this case buying and selling.The guidance or advice of the Prophet Syuaib is the context of the language which in Balaghah Science is called Al-Irsyad, which means command sentences that show the meaning of Irsyad or guidance, which can include proverbs, advice, or ways to carry out something or get something.In simple terms, it can be seen in the following scheme.
Language context Guiding/advice (Al-Irsyad) Prophet Syu'aib AS - ---------------------------------------------- ‫ء‬ ۤ ‫َا‬ ‫ْي‬ ‫َش‬ ‫ا‬ ..........In this fragment of verse, researchers obtained information that there was a conversation between the prophet Syu'aib and the people of Madyan.namely the prophet Syu'aib conveyed guidance or advice to the people of Madyan in the form of a sentence prohibiting them from cheating on other people by not giving them what should rightfully belong to them.If we look at the Jakobson Roman language factor, Prophet Syu'aib here is known as the Addresser or the person who conveys the message, namely in the form of a da'wah message, and the people of Madyan are the people who in this case are in the position of Addresse or who receive the message.In the communication between the Prophet Syu'aib and the people of Madyan, the code uses Arabic sentences, namely the sentences mentioned above.The context is in the form of language, namely by paying attention to the speech in this verse, the Prophet Syu'aib was actually trying to guide (advise) his people not to oppress other people, not to do anything that was detrimental to other people.The guidance or advice of the Prophet Syuaib is a language context which in Balaghah Science is called Al-Irsyad, which means command sentences that show the meaning of Irsyad or guidance, which can include proverbs, advice, or ways to carry out something or get something.In simple terms, it can be seen in the following scheme.
‫ه‬ ‫ح‬ َ ‫َْل‬ ‫ص‬ ‫ا‬ ........In this fragment of verse, researchers obtained information that there was a conversation between the prophet Syu'aib and the people of Madyan.namely the prophet Syu'aib conveyed guidance or advice to the people of Madyan in the form of a prohibition sentence not to cause damage on the face of Allah's earth, this is in line with the fact that humans were created by Allah on this earth as caliphs, one of whose roles is to protect Allah's earth so that it remains safe.safe and peaceful.The damage that is meant here is not only the damage that humans do to the earth, but furthermore that Allah through the prophet Shu'aib in this verse wants to convey that there are many other behaviors that cause damage on this earth, when we do not carry out Allah's commands, when we disobey.adhering to the normative values set by Allah and when we do not maintain a good ukhuwah relationship, this is all destructive behavior on Allah's earth.
If we look at the Roman Jakobson language factor, Prophet Syu'aib here is known as the Addresser or the person who conveys the message, namely in the form of a da'wah message, and the people of Madyan in this verse are the people who are in the position of Addresse or who receive the message.In the communication between the prophet Syu'aib and the people of Madyan.The code uses Arabic sentences, namely the sentences above.The context is in the form of language, namely by paying attention to the speech in this verse, Prophet Syu'aib is actually trying to guide (advise) his people not to cause damage to the earth, in other words they must protect the earth with all good behavior as explained previously.The guidance or advice of the

CONCLUSION
Surah Al-A'raf Verse 85 is an important part of the Qur'an which contains a strong message of preaching about monotheism and rejection of idol worship.The message of monotheism and rejection of idol worship remains at the core of Islamic teachings and can be applied in the daily lives of Muslim communities.Roman Jakobson's semiotic analysis helps reveal the meaning and significance of this message in the context of language and symbols, and highlights its relevance in modern society.Roman Jakobson identifies various communication functions in this verse, including a referential function that highlights the content of the da'wah message, a conative function that tries to influence behavior, and a metalinguistic function that emphasizes the use of Arabic as a communication tool.