STRATEGI DALAM MENINGKATKAN PERTUMBUHAN DEBITU SMALL MEDIUM ENTERPRISE BANK CIMB NIAGA CABANG MEDAN BUKIT BARISAN

Afrizal ., Iskandarini ., Sutarman .

Abstract


The strategy set by Bank CIMB Niaga in promoting growth Debtor Small Medium
Enterprise Branch Medan Bukit Barisan up to date has focused on the application of
excellent service to attract customers and prospective debtor as a partner in a
partnership. However it is felt not to be able to make the maximum contribution in
increasing the number of Debtors Branch Medan Bukit Barisan so diada-kan need a
research study to find additional strategies in doubt-sanaannya signifikant able to give
effect to this increase SME Debtor Bank CIMB Niaga. In the Division of Small Medium
Enterprise [SME] Bank CIMB Niaga Medan Bukit Barisan, loan products as one of the
major and mainstay products decreased Debtor growth in 2010 and 2011.
Keywords: Strategi, Debitu Small Medium Enterprise, Bank Cimb Niaga.

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Sumber Lain:

Kebijakan Perkreditan Komersial Internal Bank CIMB Niaga Nomor F.1.I.I

tanggal 13 Maret 2009.




DOI: http://dx.doi.org/10.30829/al-irsyad.v5i2.6545

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