Creative Economy Issue: Digital Transformation of Culinary Subsector SMEs in Aceh in the Era of Society 5.0
Abstract
The Industrial Revolution 5.0 emphasizes integrating advanced technologies such as AI, IoT, and robotics with human innovation and expertise to achieve well-being. This study aims to measure the extent of the ongoing digital transformation in the culinary SME subsector in Aceh, providing insights into the readiness level of culinary SMEs in facing the Society 5.0 era. This descriptive quantitative study uses grand mean analysis to measure the level of digital transformation in Aceh's culinary SMEs. The respondents of this study consist of 150 culinary businesses from Langsa, Kuala Simpang, and East Aceh. The results of this study show that the overall grand mean score is 3.4, indicating that the respondents' readiness is moderate. Based on these results, culinary SMEs in Aceh are at Level II, which is in digital usage level, so they need to maximize the digital tools they use to improve performance and adapt to the rapid digitalization of businesses at national and international levels.
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