PESAN PESAN KOMUNIKASI ISLAM DALAM SYAIR SENANDUNG PADA KEBUDAYAAN MELAYU BATUBARA

Abstract

Abstract: This research are aim to knowing the message and communication principles of Islam
and to analyze the communication aspect of Islam that contained in poetry humming at Batubara
Malay culture. The theory that used in this research are theory of designing messages proposed
by Kenneth Burke about “language as a vehicle for behaviour” and malay oral literature theory
that is spontanity theory that proposed by Tuanku Luckman Sinar Basarshah on “theories that
focus on the role of puppeteer as a lead media”
In this research, researcher using Content Analysis (Analisis Isi) by using interview technique
with some community members and traditional leaders who knows and understands in poetry
humming at Batubara Malay culture. That in poetry humming brandish moppet there is a
message islamic communication which is reflected in the sentence bismillah, fortunately, alms,
fringe benefits the parents, and advice.Then theres Islamic communication principles that is
principle Package (heart, spoken, act), Qaulan Baliqhan, Qaulan Karima which is reflected in
the sentence being enemy and disease become medicine. And islamic communication aspect that
contained in poetry humming brandish moppet are aspects of education which is reflected in the
sentence teach our children religious knowledge, so that children knowledgeable. Social aspect
which is reflected in the sentence neighbour are the closest allies.