STRATEGI KOMUNIKASI ISLAM PUBLIC RELATION PT. PUPUK ISKANDAR MUDA (PIM) LHOKSEUMAWE DALAM MENJALANKAN PROGRAM RESEARCH, ACTION PLAN, COMMUNICATION AND EVALUATION (RACE) PADA LINGKUNGAN PERUSAHAAN

Abstract

Abstract: This research was conducted to determine the strategy and effectiveness of Islamic
communication, then find out the response of the community to the Islamic communication
strategy Public Relations PT. PIM in carrying out research, action plan, communication and
evaluation (RACE) programs in the corporate environment. The research methodology used is
descriptive analytical using a qualitative approach, by searching, analyzing, and making interpretation
of the data produced through in-depth observation and interviews. The results of the
research in the form of Islamic communication strategies used in program research, action plans,
communication and evaluation are, in research companies use the media as a means of searching
information in the form of electronic media, print and online, then on the action plan companies
use a system of assistance, direction and training, while in coommunication they use a
system of deliberation, socialization and coaching. Where as in their evaluation they use formal
and informal media organizations
Penelitian ini dilakukan untuk mengetahui strategi dan efektifitas Komunikasi Islam, kemudian
mengetahui respon masyarakat terhadap strategi Komunikasi Islam Public Relation PT. PIM
dalam menjalankan program research, action plan, coomunication and evaluation (RACE) pada
lingkungan perusahaan. Metodelogi penelitian yang digunakan adalahdeskriptif analitis menggunakan
pendekatan kualitatif, dengan mencari, menganalisis, dan membuat enterpretasi data yang dihasilkan
melalui proses observasi mendalam dan wawancara. Hasil penelitian berupa strategi Komunikasi
Islam yang digunakan dalam program research, action plan, communication and evaluation
adalah, dalam research perusahaan menggunakan media sebagai sarana pencarian informasi
berupa media elektronik, cetak dan online, kemudian padaaction plan perusahaan menggunakan
sistem pemberian bantuan, pengarahan dan pelatihan, sedangkan padacoommunication mereka
menggunakan sistem musyawarah, sosialisasi dan pembinaan. Sedangkan padaevaluation mereka
menggunakan media organisasi formal dan informal.