Journal title Journal Analytica Islamica Subject Islamic Studies; Islamic Economics; Communication Studies; Education; Social Science Language English, Indonesia ISSN 2541-5263 (online) Frequency 2 issues per year (June & December) DOI Prefix 10.30829/jai by Crossref Editor-in-chief Prof. Dr. Syukur Kholil, M.A (Scopus ID: 58567525300) Publisher Program Pascasarjana UIN Sumatera Utara Citation Analysis Google Scholar Executive Editor Abdi Mubarak Syam, M.Hum (Scopus ID: 57223099798) Journal Analytica Islamica: Journal of Islamic Sciences is a journal that includes the study of Islamic Thought, Islamic law, the Quran, the Hadis, Islamic Education, Islamic Economics and Islamic Communication. Since Vol. 15 No. 4 2026, Journal Analytica Islamica has implemented a new template. The template can be downloaded here In 2025, Journal Analytica Islamica has been reaccredited by Decree of the General Director of Strengthening Research and Development, Ministry of Research, Technology, and Higher Education of the Republic of Indonesia SK: 0173/C3/DT.05.00/2025, Started from Vol 11. No 2. 2022 until Vol 16. No 1. 2027 (SINTA 4)
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ANALYSIS OF THE EFFECTIVENESS OF MEDIA AND COMMUNICATION CHANNELS OF THE NORTH SUMATRA TOURISM OFFICE IN PROMOTING THE "SUMUT TOURISM FESTIVAL 2024" EVENT FOR STUDENTS OF THE D-IV MICE STUDY PROGRAM AT THE MEDAN STATE POLYTECHNIC
This research aims to analyze the effectiveness of the media and communication channels used by the North Sumatra Tourism Office in promoting the 2024 North Sumatra Tourism Festival event to students in the Diploma IV MICE Study Program at the Medan State Polytechnic. A quantitative descriptive approach was used, with 170 MICE students selected through random sampling. Data collection was conducted through a questionnaire with four main indicators: ease of access to promotional media, effectiveness of digital media in attracting young audiences, consistency of information across platforms, and suitability of communication channels to audience characteristics. Data were analyzed through validity, reliability, and descriptive frequency analysis. The results showed that the effectiveness of the North Sumatra Tourism Office's media and communication channels was categorized as good, with an overall average score of 3.87. Digital media such as Instagram, TikTok, and YouTube were considered the most effective because they were able to reach students quickly, engagingly, and interactively. This study concludes that the effectiveness of tourism public communication is determined not only by the content of the message, but also by the suitability of the media and delivery method to the behavior and needs of the audience.
Copyright (c) 2026 An Nisa Dian Rahma, Putri Sosanti Sembing, Dyah Seruni Rizqiana, dwianita dwianita, Blangi Intan Maharani http://creativecommons.org/licenses/by-sa/4.0
THE ROLE OF TELEVISION MEDIA IN CHILDREN'S BROADCASTING: A LITERATURE REVIEW ON THE QUALITY OF CHILDREN'S PROGRAMS IN INDONESIA
This study examines the role of television media in children’s broadcasting in Indonesia, with a particular focus on the quality and suitability of children’s programs. The increasing exposure of children to television content raises concerns regarding its educational value, moral implications, and potential impact on child development. This research employs a systematic literature review approach guided by PRISMA 2020 standards, analyzing relevant scholarly works on television media, children’s programming, and media effects. The findings reveal that television remains a significant medium for children due to its wide accessibility and strong influence on cognitive, social, and behavioral development. However, the quality of children’s programs in Indonesia is inconsistent, with many broadcasts prioritizing entertainment and commercial interests over educational content. Inappropriate content, including violence and consumer-oriented messages, may negatively affect children’s attitudes and behavior, particularly when not accompanied by parental supervision. Conversely, well-designed educational programs can contribute positively to children’s communication skills and social development. The study concludes that improving the quality of children’s television programming requires stronger regulatory enforcement, greater industry responsibility, and active parental involvement. This research contributes to the discourse on media regulation and child protection by highlighting the need for more child-friendly broadcasting policies in Indonesia.
Copyright (c) 2026 Angga Tinova Yudha, An Nisa Dian Rahma http://creativecommons.org/licenses/by-sa/4.0
DEVELOPMENT OF A WEBSITE AS A MARKETING COMMUNICATION PLATFORM FOR EVENT SERVICES AT BOESA MANAGEMENT
The rapid development of information and communication technology has encouraged companies to utilize websites as strategic marketing communication media. However, Boesa Management, a company operating in the event organizing industry, did not yet have an official website capable of integrating company information, services, portfolios, and customer interactions into a single platform. This study aimed to develop a website as a marketing communication platform for Boesa Management. The research employed a Research and Development (R&D) method. Data were collected through interviews, discussions with the company owner and marketing team, observations, and the collection of supporting documents. The development process included needs analysis, content collection, information architecture design, prototype development, website implementation, and evaluation. The results of the study indicate that the developed website successfully integrates company profiles, service information, portfolios, client testimonials, galleries, and event registration features into a structured and accessible platform. The website facilitates two-way communication between the company and its audience, strengthens brand identity, enhances corporate credibility, and improves the efficiency of event registration processes. The findings also reveal that successful website development depends not only on technical design and technological aspects but also on the organization’s ability to manage and update information effectively. Therefore, the website functions not only as a technological product but also as a strategic marketing communication instrument that supports business development and enhances competitiveness in the event organizer industry.
Copyright (c) 2026 Sarah Rouli Tambunan, Desmon Gunadi http://creativecommons.org/licenses/by-sa/4.0
THE ROLE OF CORPORATE PUBLIC RELATIONS IN BUILDING BRAND VOICE AT PTPN IV REGIONAL I MEDAN
The development of digital media encourages companies, including State-Owned Enterprises (SOEs), to build strategic and consistent corporate communications through social media to strengthen the company's identity and reputation. This study aims to analyze the role of Corporate Public Relations of PTPN IV Regional I Medan in building the company's brand voice through the Instagram account @n4r1_mediacorporate. The study uses a qualitative approach with descriptive methods to understand the corporate communication practices carried out by public relations in translating the company's identity into digital communications. Data collection techniques were carried out through observation, in-depth interviews, and documentation studies, while data analysis was carried out through data reduction, data presentation, and drawing conclusions using source triangulation techniques to ensure data validity. The results of the study indicate that Corporate Public Relations of PTPN IV Regional I Medan has a strategic role in building the company's brand voice through consistent, communicative, persuasive, educational, and informative digital communications with a semi-formal communication style adapted to the characteristics of social media without eliminating the company's professional identity as a SOE. Digital communication management through Instagram is considered quite effective in increasing audience engagement through interactions in the form of comments, likes, and positive responses to company content, and is able to strengthen the company's image and relationship with the public. However, this study also identified several challenges in maintaining brand voice consistency, such as rapidly changing social media trends, differences in creative ideas within the team, and adapting communication styles to diverse audiences. Therefore, increasing content creativity, posting consistency, and developing more interactive communication strategies is necessary to strengthen a company's brand voice and make it more relevant in the digital age.
Copyright (c) 2026 Ryan Dwi Cahya, Indira Fatra Deni Peranginangin http://creativecommons.org/licenses/by-sa/4.0
NARRATIVE ANALYSIS OF FAMILY COMMUNICATION THROUGH THE STORY STRUCTURE OF THE MOVIE "BILA ESOK IBU TIADA"
This study analyzes family communication in the film *Bila Esok Ibu Tiada* through the lens of Tzvetan Todorov’s narrative structure theory. The primary focus of this study is to understand how family communication is constructed and influenced by emotional conflicts, particularly between mother and child, as depicted in the film. This study identifies five narrative stages in the film: initial equilibrium, disruption, recognition of the disruption, attempt to repair, and new equilibrium. Each stage is analyzed to examine how the dynamics of family Communication are manifested through the plot, conflict, and resolution. The results indicate that Todorov’s narrative structure is effective in depicting changes in family communication, particularly within the context of mother-child relationships influenced by dramatic events within the family. This study makes a new contribution to communication studies by integrating Todorov’s narrative theory into the analysis of family communication in film. Thus, this study not only enriches the field of family communication research but also offers a new approach to analyzing film as a narrative text.
Copyright (c) 2026 April Yana, Muhammad Husni Ritonga http://creativecommons.org/licenses/by-sa/4.0
PUBLIC RELATIONS COMMUNICATION STRATEGY OF PTPN 4 REGIONAL 1 MEDAN DALAM (CORPORATE SOCIAL RESPONSIBILITY) IN SOCIAL AND RELIGIOUS EDUCATION
This study aims to analyze the public relations communication strategy of PTPN IV Regional 1 Medan in implementing Corporate Social Responsibility (CSR) programs in the fields of education, social welfare, and religion. The study also examines community responses to CSR communication and the obstacles faced by the Public Relations team in delivering CSR information to beneficiaries. This research employed a descriptive qualitative approach. Data were collected through in-depth interviews, observation, and documentation involving public relations officers, company management, and community members who received CSR program benefits. The findings show that the CSR communication strategy implemented by PTPN IV Regional 1 received positive responses from the community. The messages delivered by the Public Relations team were considered clear, simple, and understandable because they explained the objectives, forms of assistance, target beneficiaries, and benefits of the CSR programs. Face-to-face communication was found to be the most effective channel, supported by social media, online publications, and activity documentation. The strategy also encouraged community participation, increased public trust, and strengthened the company’s positive image. However, several obstacles were identified, including uneven information distribution, differences in public understanding, limited digital access, low digital literacy, and internal coordination challenges. Overall, the study confirms that effective CSR communication requires clear messages, appropriate media selection, credible communicators, and participatory engagement with the community.
Copyright (c) 2026 Rifqi Adriansa Yoes, Zuhria Zuhria http://creativecommons.org/licenses/by-sa/4.0
DIGITAL MARKETING STRATEGY OF FEDIA CREATIVE SOCIAL MEDIA AGENCY IN MANAGING BRAND REPUTATION
In the era of digital disruption, brand reputation has become a highly fragile intangible asset, susceptible to negative sentiments. This phenomenon demands a transformation in the role of social media agencies, shifting from mere content promoters to guardians of corporate image. This study aims to analyze the digital marketing strategies implemented by Fedia Creative, a social media agency, in managing and maintaining client brand reputation. The study employs a qualitative approach with a case study design. Data collection was conducted through participatory observation and in-depth interviews with key informants selected via purposive sampling, including the Head of Digital Marketing, Social Media Specialist, and Content Creator. Data analysis follows the interactive model by Miles, Huberman, and Saldaña. The primary focus of this research highlights the agency's functional shift from offensive strategies (brand awareness) to defensive strategies (reputation guarding). The findings are expected to delineate Fedia Creative's working mechanisms, ranging from strategic content planning and audience interaction management to Standard Operating Procedures (SOP) for crisis communication mitigation. This research provides a theoretical contribution regarding an agency-based reputation management model that is adaptive to the dynamics of algorithms and digital audience psychology.
Copyright (c) 2026 M. Diaz Satria, Abdul Rasyid http://creativecommons.org/licenses/by-sa/4.0
MARKETING COMMUNICATION STRATEGIES OF PT.KONSTRUKSI INTI SEJAHTERA IN SUSTAINING CUSTOMER TRUST IN DELI SERDANG
This study examines the marketing communication strategies of PT Konstruksi Inti Sejahtera (PT KIS) to maintain customer trust in Deli Serdang Regency. The research was conducted using a qualitative approach combined with a descriptive method. Data was collected through observation, interviews, and documentation related to the company's marketing communication activities. The results show that PT KIS uses a marketing communication approach focused on building customer trust, providing high-quality services, and maintaining long-term relationships with customers. The company introduces its services and builds business relationships through direct communication and various media like its website, Instagram, and YouTube. The company also prioritizes business legality, project portfolio, and commitment to customer satisfaction. PT KIS prioritizes open communication, responsive service, transparency in project execution, and quick and accurate complaint handling to build customer trust. Satisfied customers, no complaints, ongoing partnerships, and more returning customers are proof of the success of this strategy. Therefore, effective marketing communication has shown that building and maintaining customer trust in a construction service company is very important.
Copyright (c) 2026 Amelia Putri Siregar, Muhammad Alfikri Matondang http://creativecommons.org/licenses/by-sa/4.0
LEGAL PROTECTION OF REGISTERED TRADEMARK OWNERS’ ECONOMIC RIGHTS AGAINST THE ALLEGED DISTRIBUTION OF COUNTERFEIT DANCOW MILK PRODUCTS
The circulation of suspected counterfeit Dancow-branded milk products through e-commerce platforms raises concerns regarding the protection of the economic rights of registered trademark owners in the digital marketplace. This study aims to analyze violations of trademark owners’ economic rights arising from the unauthorized use of registered trademarks and to examine the available civil legal remedies under Law Number 20 of 2016 concerning Trademarks and Geographical Indications, as well as from the perspective of the Indonesian Ulema Council (MUI) Fatwa Number 1 of 2005 on the Protection of Intellectual Property Rights. This research employs a normative-juridical method using statutory and conceptual approaches. The results indicate that the circulation of products suspected of bearing counterfeit Dancow trademarks may infringe the exclusive rights of registered trademark owners and potentially cause economic losses, including reduced commercial value, loss of business opportunities, and reputational harm. The Trademark Law provides civil remedies through claims for damages and requests to cease the circulation of infringing goods, supported by general provisions on unlawful acts and the legal responsibilities of e-commerce platform operators. From the perspective of Islamic law, the unauthorized use of another party’s trademark is prohibited because it violates the principles of justice and the protection of property rights. This study contributes to strengthening the legal protection of registered trademark owners’ economic rights by integrating positive law and Islamic law within the context of digital commerce.
Copyright (c) 2026 Mhd Al Amin Bintang, Aida Nur Hasanah http://creativecommons.org/licenses/by-sa/4.0
PRACTICING THE SUNNAH AND HADITH IN EVERYDAY LIFE: A LIVING HADITH STUDY OF THE IMPLEMENTATION OF SUNNAH VALUES IN MUSLIM COMMUNITIES
The Sunnah and Hadith are the second source of Islamic teachings after the Quran, and play a crucial role in shaping individual behavior and the social life of Muslim communities. This study aims to analyze the practice of the Sunnah and Hadith in daily life through a living hadith approach. The method used is qualitative research with a library research approach, utilizing various scientific literature, journals, books, and the latest research findings. The results show that the practice of the Sunnah in daily life remains an important part of Muslim communities, both in the form of worship, morals, and social interactions. The implementation of the Sunnah can shape religious character, increase social solidarity, and strengthen Islamic identity amidst the challenges of modernization. However, technological developments and changes in modern lifestyles also influence the level of understanding and practice of the Sunnah. Therefore, ongoing educational efforts are needed to ensure that the values of the Sunnah remain relevant and applicable in contemporary life.
Copyright (c) 2026 Zulheddi Zulheddi, Afifatul Hizmi, Annida Azhari Ritonga, Mentari Asshiddiqie http://creativecommons.org/licenses/by-sa/4.0
THE BOUNDARIES OF SHARENTING IN FAMILY VLOGS: AN ANALYSIS OF FIQH HADHANAH AND THE CHILD PROTECTION LAW
Sharenting practices on family-vlogging YouTube channels have expanded the sphere of child-rearing from the private domain of the family into the digital public sphere. This study formulates ethical boundaries for sharenting among Muslim families by integrating the Islamic jurisprudence of ḥaḍānah, maqāṣid al-sharīʿah, and the Indonesian Child Protection Law. Content analysis was conducted on 40 publicly accessible videos purposively selected from four YouTube channels published between 2024 and 2026. A total of 152 scenes were subsequently assessed through doctrinal legal analysis based on maṣlaḥat al-maḥḍūn, the prevention of harm, maqāṣid al-sharīʿah, and statutory provisions concerning child protection. The study identifies three typological categories: documentary content comprising 75 scenes, emotional exposure comprising 47 scenes, and commercial content comprising 30 scenes. Documentary content carries the risk of creating a persistent and traceable digital record of children’s lives, whereas emotional exposure requires particular restrictions when children’s illness, fear, embarrassment, or private experiences are transformed into public narratives. Commercial content requires careful assessment of its benefits, the burden of content production imposed on children, and the availability of meaningful opportunities for children to refuse participation. This study positions the jurisprudence of ḥaḍānah as an evaluative framework, maqāṣid al-sharīʿah as an instrument for balancing risks and benefits, and the Child Protection Law as a positive legal framework. Its principal contribution lies in proposing precautionary guidelines and a pre-upload assessment mechanism without making determinations regarding specific legal violations.
Copyright (c) 2026 Burhanuddin Aziz Ar Rasyid, Khoirul Ahsan http://creativecommons.org/licenses/by-sa/4.0
SOCIAL TENSIONS AMONG TRADITIONAL FISHERMEN IN THE SHADOW OF FISHERIES MODERNIZATION: A CRITICAL STUDY IN SERDANG BEDAGAI
This research analyzes the social tensions experienced by traditional fishermen in Serdang Bedagai Regency due to fisheries modernization. Modernization including new fishing technologies, large capital influxes, and regulatory changes are changing resource access, social structures, and work norms in coastal communities. Using a critical qualitative approach through interviews, participant observation, and policy analysis, this study found several forms of tension: competition between traditional fishermen and capital operators, shifts in social hierarchies due to unequal access to technology and capital, intra-community conflicts regarding profit sharing, and the marginalization of local knowledge in fisheries policy. Modernization provides efficiency benefits and increased income for some fishermen, but increases vulnerability for those who are unable to adapt. Recommendations include inclusive policies such as contextual technology assistance, access to micro capital, recognition of traditional fishermen's rights, and increased community participation in policy formulation to ensure fair modernization.
Copyright (c) 2026 Atika Suri, Rholand Muary http://creativecommons.org/licenses/by-sa/4.0
CLOTHING STYLE: MUSLIM FASHION TRENDS IN THE MODERN ERA
This study discusses the dress code: Muslim fashion trends in modern times. The purpose of the author's research on Muslim fashion trends in modern times is to provide practical information on how to dress properly in modern times as a Muslim woman based on the Qur'an and Hadith and to add to the scientific treasury in the field of good dress codes in modern times. The type of research the author uses in this study can be said to be normative research or in other words library research. The approach and type of normative research that the author means is that the object of study being studied includes basic rules or norms of Sharia law. The author's approach is normative, namely the author tries to answer and explain what is available from applicable legal standards, then analyzes based on the theory used in referring to the Qur'an and Hadith. The results of the author's research on Muslim fashion trends in modern times are that it is not permissible to wear clothes that form the curves of the body so that women's genitals are visible, even to the point that their skin color is visible. The author quotes Sheikh al-Albani as saying, "The purpose of Muslim clothing is to avoid seduction. This goal can only be achieved if women wear loose clothing. Tight clothing, even though it covers the skin, still reveals the curves of the body, either completely or partially. This still tempts men's gaze and is undoubtedly damaging. Therefore, Muslim clothing should be loose (not tight).
Copyright (c) 2026 Ilhammuddin Arrasyid Matondang, Ikhwan Ikhwan, Zulfan Zulfan http://creativecommons.org/licenses/by-sa/4.0
PUBLIC RELATIONS STRATEGY OF THE V HELVETIA FIRE DEPARTMENT IN IMPROVING THE INSTITUTION'S IMAGE IN THE COMMUNITY
This study aims to analyze the public relations strategies implemented by Helvetia Fire and Rescue Service Unit V to enhance the institution’s public image, examine the communication program planning process, and evaluate the mechanisms used to address public complaints. The study employed a qualitative approach using a descriptive qualitative method. Data were collected through in-depth interviews with institutional leaders, public relations staff, and community members, supported by observation and documentation. Data analysis involved data reduction, data display, and conclusion drawing, while data validity was ensured through source and methodological triangulation. The findings indicate that the public relations strategies of Helvetia Fire and Rescue Service Unit V successfully fostered positive public perceptions and strengthened public trust through rapid emergency response and communicative, free educational programs. Communication program planning was oriented toward the actual needs of the community, employed accessible language, and utilized a media-mix approach. In addition, the evaluation process was conducted transparently by treating public criticism as constructive input for the continuous improvement of operational performance. The study concludes that adaptive and responsive two-way communication is a key factor in maintaining accountable public service quality and strengthening the institution’s positive image
Copyright (c) 2026 Bayu Febrian Alfarabi, Nurhanifah Nurhanifah http://creativecommons.org/licenses/by-sa/4.0
RESTORATIVE LEGAL PROTECTION FOR VICTIMS OF PALM OIL FRUIT THEFT: A CASE STUDY IN THE JURISDICTION OF THE BANGUN PURBA POLICE SECTOR
The theft of oil palm fruit is a criminal offense that frequently occurs in plantation areas and causes losses to victims, both in terms of economic harm and psychological impact. Along with the development of the criminal justice system, the settlement of criminal cases is no longer solely focused on imposing sanctions on offenders but also emphasizes the restoration of victims’ rights and interests through a restorative justice approach. This study aims to examine the forms of restorative protection provided to victims of oil palm fruit theft and to identify the various obstacles encountered in its implementation within the jurisdiction of the Bangun Purba Sector Police. This study employed an empirical legal research method with a qualitative approach. The research data were obtained through interviews with police officers, victims, and other relevant parties, supported by an analysis of applicable laws and regulations and relevant literature. The findings indicate that restorative protection for victims is implemented through mediation between offenders and victims, the provision of compensation or restitution, formal apologies, and the settlement of cases through peaceful agreements facilitated by the police.
Copyright (c) 2026 Dewi Kentri Saragih, Zaid Alfauza Marpaung http://creativecommons.org/licenses/by-sa/4.0
IMPLEMENTATION OF SADD AL-DZARI'AH IN MARRIAGE ANNULMENT DUE TO RELATIONAL STATUS MANIPULATION (A STUDY OF CIBINONG RELIGIOUS COURT DECISION 4188/PDT.G/2023/PA.CBN)
This study analyzes the ratio decidendi in Cibinong Religious Court Decision Number 4188/Pdt.G/2023/PA.Cbn on marriage annulment due to premarital relational status manipulation, using Sadd al-Dzari’ah as an interpretative framework. The case is significant because Indonesian law does not expressly recognize concealed relational status as a ground for annulment, although maintaining a marriage founded on dishonesty may generate mafsadah. This normative legal research uses case, statutory, and conceptual approaches, with legal materials collected through library research and analyzed qualitatively-normatively. The findings show that the panel annulled the marriage based on facts indicating the Respondent’s bad faith and linked them to Article 27(2) of the Marriage Law in conjunction with Article 72(2) of the Compilation of Islamic Law. Analytically, relational status manipulation was the initial cause, while maintaining the dishonesty-based marriage constituted dzari’ah ghalibah. The identified mafsadah comprised a strongly presumed risk of adultery and damage to the marriage contract’s integrity caused by ghurūr. Annulment before consummation (qabla dukhul) therefore served corrective and preventive functions, confirming the complementarity of positive law and Sadd al-Dzari’ah. Practically, the findings offer Religious Court judges a preventive assessment framework for assessing concealed facts, intent, evidence, and potential mafsadah in cases without replacing formal legal grounds.
Copyright (c) 2026 Helmi Zainu Abbad, Emha Hasan Nashrulloh Asy'ari http://creativecommons.org/licenses/by-sa/4.0
POST-BASIC TRAINING EVALUATION FOR CIVIL SERVANT CANDIDATES: ANALYSIS OF ANEKA VALUE IMPLEMENTATION IN IMPROVING PUBLIC SERVICE QUALITY AT THE MINISTRY OF RELIGIOUS AFFAIRS OF NORTH SUMATRA PROVINCE
Basic Training (Latsar) for Civil Servant Candidates (CPNS) constitutes a strategic policy instrument designed to internalize the core values of the state civil apparatus in order to promote the continuous improvement of public service quality. This study aims to evaluate the sustainability of the implementation of the ANEKA core values—Accountability, Nationalism, Public Ethics, Quality Commitment, and Anti-Corruption—among alumni of the 2019 Batch of Group III CPNS Basic Training within the Regional Office of the Ministry of Religious Affairs of North Sumatra Province. Employing a qualitative approach grounded in Kirkpatrick’s training evaluation model at Level 3 (Job Behaviour) and Level 4 (Results), this study critically examines the strategic roles of coaches and mentors, as well as the use of information technology, in facilitating the transfer of training. The study involved 310 informants selected through purposive sampling, comprising Latsar alumni, colleagues, mentors or immediate supervisors, heads of work units, and coaches from the Medan Religious Education and Training Centre. Data were collected through in-depth structured interviews, participatory observation in public service units, and document analysis of actualization reports. Data were analysed using the interactive model developed by Miles and Huberman. The findings indicate that, although participants’ actualization performance during the training was assessed as highly satisfactory, the consistency and sustainability of its implementation declined significantly after the participants were formally appointed as full civil servants. This decline was attributed to weak post-training monitoring systems, limited continuous guidance from mentors, and the strong influence of conventional workplace cultures, particularly seniority. The optimization of information technology and the strengthening of organizational commitment were identified as key determinants in maintaining the sustainability of public service quality.
Copyright (c) 2026 Mahmun Syarif http://creativecommons.org/licenses/by-sa/4.0
REPRESENTATION OF ISLAMIC VALUES IN THE FILM “PANTASKAH AKU BERHIJAB”: A SEMIOTIC ANALYSIS OF THE CONCEPT OF HIJAB AS A SYMBOL OF SELF-PROTECTION FROM SEXUAL VIOLENCE AMONG STUDENTS
This study aims to analyze the representation of Islamic values in the film Pantaskah Aku Berhijab through Roland Barthes’ semiotic analysis, focusing on the concept of hijab as a symbol of self-protection from sexual violence among students. The study is motivated by the increasing number of sexual violence cases, the importance of Islamic value-based media literacy, and the influence of film as a medium in shaping students’ perspectives and character. This research employs a descriptive qualitative interpretive approach, with data collected through observation of film scenes, documentation, and interviews. The data were analyzed using Roland Barthes’ semiotic theory, which includes denotative, connotative, and mythical meanings. The findings show that the film represents the hijab as an Islamic identity that functions not only as a means of covering the body, but also as a symbol of spiritual transformation, religious awareness, and the formation of Muslim women’s identity. In addition, the hijab is represented as a symbol of self-protection encompassing moral, psychological, and spiritual dimensions, without positioning it as the sole factor in preventing sexual violence. The film also represents Islamic moral values, such as preserving personal honor (hifz al-‘ird), mutual respect, maintaining boundaries in social interactions, responsibility, empathy, and the formation of healthy relationships as part of efforts to prevent sexual violence. This study concludes that Pantaskah Aku Berhijab serves as an educational medium capable of representing Islamic values contextually and contributing to the strengthening of character education, media literacy, and students’ awareness of the importance of preserving personal honor and building healthy social relationships based on Islamic teachings.
Copyright (c) 2026 Muzammil Muzammil, Zahrotul Jannah http://creativecommons.org/licenses/by-sa/4.0
TECHNICAL FEASIBILITY ANALYSIS OF A SOLAR-POWERED AGRICULTURAL PRODUCE DRYER FOR STRENGTHENING THE RURAL ECONOMY IN SIMALUNGUN REGENCY
Postharvest handling of agricultural products in Simalungun Regency is still dominated by open sun drying, which is highly dependent on weather conditions, vulnerable to contamination, and often produces uneven levels of dryness. This study aims to analyze the technical feasibility of a solar-powered agricultural product dryer and its contribution to strengthening the rural economy. The study employed a descriptive qualitative approach, using primary data obtained through in-depth interviews and observations, as well as secondary data derived from technical documentation, production records, quality standards, and price information. Data were analyzed through data reduction, data display, conclusion drawing, and source triangulation. The findings indicate that the dryer was capable of increasing temperature, protecting products, accelerating moisture reduction, and improving product quality. However, its technical feasibility depended on equipment design, air circulation, load capacity, operator competence, and the governance of its utilization. The machine was therefore considered feasible for further development, provided that it is supported by adequate training, maintenance, and farmer-group management.
Copyright (c) 2026 Immanuelta Sitepu http://creativecommons.org/licenses/by-sa/4.0
IMPLEMENTATION OF ARTICLE 2 PARAGRAPH (3) LETTER D OF MINISTER OF TRADE REGULATION NUMBER 18 OF 2021 ON THE PROHIBITION OF USED CLOTHING IMPORTS: A FIQH SIYASAH PERSPECTIVE
The trade in imported used clothing continues to occur in various regions of Indonesia despite being prohibited under the Regulation of the Minister of Trade of the Republic of Indonesia Number 18 of 2021 concerning Prohibited Export and Import Goods. Tanjung Balai City, a coastal area located along the international shipping route of the Malacca Strait, is particularly vulnerable to the illegal entry of imported used clothing through unofficial routes. This study aims to analyze the implementation of Article 2 paragraph (3) letter (d) of the Minister of Trade Regulation Number 18 of 2021 regarding the trade of imported used clothing in Tanjung Balai City, identify the factors contributing to the persistence of this practice, and examine it from the perspective of Fiqh Siyasah. This research employs an empirical legal method with a qualitative approach. Primary data were collected through observation and semi-structured interviews with officials of the Teluk Nibung Customs Office, used clothing traders, and consumers, while secondary data were obtained from legislation, books, scholarly journals, and supporting documents. Data were analyzed using the Miles, Huberman, and Saldaña interactive model and interpreted through the theories of policy implementation, Lawrence M. Friedman's legal system theory, and the concept of Siyāsah Tanfīdziyyah. The findings indicate that the implementation of the prohibition policy has not been fully effective due to limited policy dissemination, inadequate supervision, high consumer demand, and traders' economic dependence on the business. From the perspective of Fiqh Siyasah, the policy is consistent with the principles of Siyāsah Tanfīdziyyah and maslahah; however, its implementation requires stronger supervision, economic empowerment, and greater public legal awareness to achieve the intended public welfare.
Copyright (c) 2026 Kalya Bassya Irana, Iwan Iwan http://creativecommons.org/licenses/by-sa/4.0
STRATEGY FOR ENHANCING PUBLIC TRUST THROUGH INSTAGRAM CONTENT AND PUBLIC RELATIONS INTERACTION AT PELINDO REGIONAL 1
The development of digital technology has transformed public relations practices, particularly through the use of social media as a means of communication between organizations and their publics. Instagram has become one of the platforms widely used by organizations to disseminate information, build institutional image, and establish closer relationships with society. In the context of public organizations and state-owned enterprises, public trust constitutes an important asset that must be developed and maintained through effective communication. This study aims to analyze strategies for enhancing public trust through Instagram content and public relations interactions at Pelindo Regional 1. The study employed a qualitative approach using a descriptive method. Data were collected through observations of Pelindo Regional 1’s official Instagram account, documentation of posts and public interactions, and interviews with individuals involved in managing the organization’s social media. Data were analyzed using the Miles, Huberman, and Saldaña model, which consists of data condensation, data display, and conclusion drawing. The findings reveal that strategies for increasing public trust were implemented through the presentation of informative, consistent, and transparent content, supported by responsive and dialogical public relations interactions. Instagram content functioned both as a medium for disseminating information and as a representation of organizational values, while public relations interactions served as a form of two-way communication that strengthened relationships between the organization and its publics. These findings demonstrate that the combination of high-quality content and effective interaction contributes to building public trust in Pelindo Regional 1.
Copyright (c) 2026 Riki Novianto, Farhan Indra http://creativecommons.org/licenses/by-sa/4.0
AN ANALYSIS OF SADD AL-DHARĪ‘AH REGARDING DIFFERENCES IN THE LEGAL RULINGS ON MARRYING WOMEN PREGNANT OUT OF WEDLOCK: A COMPARATIVE STUDY OF THE SHAFI‘I AND HANBALI SCHOOLS
The high rate of out-of-wedlock pregnancy in Indonesia represents a social problem requiring a comprehensive legal response. Article 53 of the Compilation of Islamic Law permits the marriage of pregnant women without waiting for childbirth following the Shafi'i school, while the Hanbali school prohibits it until the woman gives birth and fulfills repentance requirements. Previous studies have compared the positions of both schools descriptively but have not explained the epistemological roots of their differences. This study aims to analyze how the Shafi'i and Hanbali schools construct their legal positions on the marriage of out-of-wedlock pregnant women and to explain their differences through the framework of Sadd adz-Dzari'ah. The method employed is juridical-normative library research using comparative and conceptual approaches, drawing on primary fiqh and usul al-fiqh texts of both schools. This study finds that the difference between the two schools is epistemological: the Shafi'i school categorizes such marriage as dzari'ah qalilah because the harm of zina is considered to have already occurred and the nasab relationship is legally severed, while the Hanbali school categorizes it as dzari'ah ghalibah because the ease of marriage during pregnancy is seen as dominantly weakening the deterrence function of Islamic law at the social level. These findings fill the gap left by previous descriptive-comparative studies and offer an analytical model based on Sadd adz-Dzari'ah typology replicable for similar jurisprudential issues. Practically, this study provides an argumentative basis for evaluating the preventive dimension of KHI Article 53.
Copyright (c) 2026 Muhammad Rifqi Ramadhianto, Emha Hasan Nasrullah http://creativecommons.org/licenses/by-sa/4.0
WALIMATUL ‘URS IN ISLAMIC JURISPRUDENCE: CONCEPTS, LEGAL FOUNDATIONS, AND CONTEMPORARY PRACTICES IN MUSLIM SOCIETY
Walimatul 'Urusy is a tradition recommended in Islam as a form of gratitude and a means of announcing a marriage. This study aims to analyze the concept, legal foundation, and practice of walimatul 'urusy in contemporary Muslim society. The research employs a qualitative approach using a library research method. Data were collected from the Qur'an, Hadith, fiqh books, scholarly books, and relevant journal articles, and were analyzed using a descriptive-analytical method. The findings reveal that walimatul 'urusy holds an important position in Islamic law as a means of publicizing marriage and strengthening social relationships. Its legal basis is derived from the Hadith of Prophet Muhammad (peace be upon him), which encourages the implementation of a wedding feast according to one's capability. In contemporary society, the practice of walimatul 'urusy has undergone various changes due to cultural influences and socio-economic conditions. Therefore, its implementation should remain guided by Islamic principles, emphasizing simplicity, public benefit (maslahah), and avoiding extravagance (israf).
Copyright (c) 2026 Fahmi Al Munawwar, Muhammad Nasir, Aldiansyah Pane, Zulheddi Zulheddi http://creativecommons.org/licenses/by-sa/4.0
THE TRANSFORMATION OF UINSU STUDENTS’ JOURNALISTIC PRACTICES IN THE ARTIFICIAL INTELLIGENCE ERA TOWARD GOLDEN INDONESIA 2045
The rapid advancement of Artificial Intelligence (AI) has fundamentally reshaped journalistic practices globally, yet its implications within Islamic higher education contexts remain insufficiently explored in academic literature. This study investigates the transformation of journalistic practices among students of the Communication Studies Program at Universitas Islam Negeri Sumatera Utara (UINSU) in the AI era, with particular attention to the interplay between AI literacy, Islamic journalistic ethics, and human resource readiness toward the Indonesia Emas 2045 vision. Employing a qualitative descriptive approach, data were gathered through in-depth interviews with fifteen purposively selected informants, complemented by observation and documentation. Data analysis followed Miles and Huberman's (1994) interactive model, with source triangulation applied to ensure validity. Findings demonstrate that AI has permeated all stages of student journalistic practice, from ideation and information gathering to manuscript editing and digital content distribution. While AI adoption enhances efficiency, productivity, and creative exploration, it simultaneously poses critical challenges, including technological dependency, insufficient fact-checking, algorithmic bias, digital plagiarism, and the erosion of critical thinking and journalistic ethics. AI literacy emerged as the most significant determinant of responsible technology use, while Islamic values of truthfulness (shidq), justice ('adl), and trustworthiness (amanah) serve as essential moral anchors in navigating AI integration. This study contributes theoretically by extending technological determinism theory within an Islamic journalistic education context and practically by proposing an AI-integrated journalistic curriculum model for Islamic universities aligned with the Indonesia Emas 2045 national development agenda.
Copyright (c) 2026 Ahmad Fadil Hsb, M.Yoserizal Saragih http://creativecommons.org/licenses/by-sa/4.0
IMPLEMENTATION OF INTEGRATED MARKETING COMMUNICATION PROJECT FOR STARCAM TO ENHANCE BRAND AWARENESS
The rapid growth of digital technology has increased demand for high-quality sports documentation, particularly among Indonesia’s mini soccer communities. Starcam offers an Artificial Intelligence (AI)-based sports videography service using auto-tracking camera technology to record football matches automatically. However, limited public awareness and understanding of AI-powered sports videography have constrained the adoption of this service. This project aimed to develop and implement an Integrated Marketing Communication (IMC) strategy to enhance Starcam’s brand awareness in Pekanbaru. A descriptive qualitative approach was employed, with data collected through in-depth interviews, observations, and documentation involving Starcam management and members of the local mini soccer community. The project was designed using the Integrated Marketing Communication framework, supported by the AISAS model to examine digital consumer behavior and the SOSTAC planning framework to formulate marketing strategies. The findings reveal that the primary challenge lies not in the technology itself but in the low level of public understanding regarding the benefits and value proposition of AI-based sports videography. Based on these findings, the project proposes an integrated communication strategy consisting of market education, digital storytelling, social media optimization, collaboration with football communities, and flexible service packages. These initiatives are expected to strengthen Starcam’s brand awareness, increase consumer engagement, and encourage wider adoption of AI-based sports videography services among amateur football communities in Pekanbaru.
Copyright (c) 2026 Alit Bimaseto, Tasya Hardiyanto, Nathania Elizabeth http://creativecommons.org/licenses/by-sa/4.0
THE LEGAL STATUS OF THE USE OF ASSISTED REPRODUCTIVE TECHNOLOGY IN DETERMINING LINEAGE AND INHERITANCE RIGHTS: A MAQĀṢID AL-SHARĪ‘AH ANALYSIS
Assisted Reproductive Technology (ART) offers infertile couples an opportunity to have children but raises legal issues concerning lineage and inheritance rights. This study analyzes the legality of ART, the lineage and inheritance status of children born through different ART procedures, and their assessment from the perspective of maqāṣid al-syarī‘ah. This normative legal research applies statutory, conceptual, and Islamic legal approaches to primary and secondary legal materials, which are analyzed descriptively and analytically. The findings show that homologous ART is permissible because the sperm, ovum, embryo, and uterus remain within a valid marital relationship. In contrast, heterologous ART and the use of a surrogate mother involve third parties and create different legal consequences: sperm donation affects paternal lineage, ovum donation creates dual motherhood, embryo donation obscures both parental lines, and surrogacy separates the genetic mother from the gestational mother. From the perspective of maqāṣid al-syarī‘ah, the need to obtain offspring may be classified at the level of ḥājiyyāt, but its fulfillment remains subject to the protection of lineage, life, and property. The novelty of this study lies in its systematic mapping of reproductive elements, parental status, lineage, and inheritance consequences, combined with a staged maqāṣid al-syarī‘ah analysis that balances reproductive benefits against the harms of lineage uncertainty. This study recommends clearer regulation of permitted ART procedures, clinic supervision, biological-origin records, and the protection of children’s identity, family status, and economic rights.
Copyright (c) Azzam Zuhdi Mubarak, Yusdi Haq http://creativecommons.org/licenses/by-sa/4.0
PUBLIC RELATIONS COMMUNICATION STRATEGY OF MEDAN TUNTUNGAN SUBDISTRICT IN BUILDING PUBLIC TRUST THROUGH INSTAGRAM
Public trust in government institutions constitutes a fundamental foundation for establishing legitimate and accountable governance. This study aims to analyze the communication strategies employed by the Public Relations Office of Medan Tuntungan Subdistrict in building public trust through the management of its Instagram account. The study employed a descriptive qualitative approach using a case study method. Data were collected through interviews, observation, and documentation. The data were analyzed using the four-stage public relations management model developed by Cutlip, Center, and Broom, comprising defining the problem, planning and programming, taking action and communicating, and evaluating the program, and were presented in a narrative form. The findings reveal that the public relations unit implemented a multichannel communication strategy integrating formal news-style Instagram content and persuasive flyers, information dissemination through neighborhood heads and civil servants acting as opinion leaders, and active response mechanisms for addressing public inquiries and misinformation. The effectiveness of this strategy was reflected in tangible changes in public behavior, including a substantial increase in residents visiting the subdistrict office following the publication of public service information. These findings demonstrate that the strategic and consistent management of Instagram plays a significant role in strengthening public trust in subdistrict government institutions.
Copyright (c) 2026 Annisa Gika Kaban, Muhammad Jailani http://creativecommons.org/licenses/by-sa/4.0
LEGAL PROTECTION MEASURES FOR VICTIMS OF BPOM BARCODE COUNTERFEITING ON SKINCARE PRODUCT PACKAGING: A REVIEW FROM THE PERSPECTIVE OF LAW NUMBER 8 OF 1999 CONCERNING CONSUMER PROTECTION
The falsification of barcodes or notification numbers issued by the Indonesian Food and Drug Authority (BPOM) on skincare product packaging constitutes the dissemination of misleading information that may cause economic losses and endanger consumer health. This study aims to analyze the legal status of falsified marketing authorization information and the forms of legal protection available to consumers under Law Number 8 of 1999 on Consumer Protection and BPOM regulations. The study employs a normative legal method using statutory and conceptual approaches. Primary, secondary, and tertiary legal materials were collected through library research and analyzed qualitatively and prescriptively using grammatical, systematic, and teleological interpretation. The findings demonstrate that the falsification of notification numbers violates consumers’ rights to safety and accurate information, as well as business actors’ obligation to act in good faith. Preventive protection includes product notification, market surveillance, accurate labeling, legality verification, and consumer education. Repressive protection comprises product recalls, sanctions, complaint mechanisms, dispute resolution, and compensation. However, victim protection remains fragmented across product supervision, law enforcement, and loss-recovery mechanisms, particularly in digital commerce. Therefore, an integrated marketing authorization verification system, stronger accountability of digital platforms, improved inter-agency coordination, and accessible complaint and compensation mechanisms are required.
Copyright (c) 2026 Romadon Nasution, Syofiaty Lubis http://creativecommons.org/licenses/by-sa/4.0
GENDER EQUALITY IN THE DIVISION OF SPOUSAL ROLES: AN ISLAMIC JURISPRUDENTIAL ANALYSIS OF THE CONCEPT OF PROPORTIONAL JUSTICE
The concept of gender equality often raises issues in the division of household tasks and responsibilities, especially when confronted with Islamic jurisprudence, which generally establishes functional roles for husbands and wives. This study aims to analyze Islamic views on gender equality, detail the diversity of jurisprudential views (ikhtilaf) regarding the division of roles between husband and wife, and examine the application of gender equality principles in household management. This research uses a library research method with a qualitative approach, collecting data from cross-madhhab fiqh literature, interpretations, and scientific articles. The results show that Islam promotes the principle of proportional justice (equity, i.e., the balanced fulfillment of rights and obligations according to capacity) while acknowledging equal human value (equality before the Sharia). Role differentiation is based on biological and psychological fitrah (innate characteristics of creation), rather than absolute kodrat (rigid determinism), thereby avoiding the creation of a hierarchy of values. While the majority of scholars establish the husband as the leader (qawwam) and main breadwinner, and the wife as the primary manager of the household, Islamic jurisprudence also recognizes flexibility and diverse perspectives regarding women's public roles and household management through the principles of mutual consultation (musyawarah) and benefit (maslahah). This division is positioned as a functional differentiation. In conclusion, the application of gender equality aligns with Islam if interpreted as proportional justice that considers the fitrah of each individual, rather than a rigid division that ignores the diversity of Sharia perspectives and the actual conditions of the family.
Copyright (c) 2026 Hudzaifah Ibnu Ibnu Ahmad http://creativecommons.org/licenses/by-sa/4.0
DIGITAL COMMUNICATION STRATEGY FOR OPTIMIZING MEDIAPRENEURIAL NETWORKS ON THE REALITASONLINE.ID ONLINE MEDIA PLATFORM
This study aims to analyze the formulation and implementation of Realitasonline.id’s digital communication strategy in Medan, as well as the supporting and inhibiting factors affecting its efforts to optimize mediapreneurial networks. Employing a descriptive qualitative approach with a single-case study design conducted from June to July 2026, data were collected through in-depth interviews, observation, and documentation and analyzed using the Miles and Huberman interactive model. The findings indicate that the strategy formulation has shifted toward a data-driven approach by utilizing Google Analytics and a content management system (CMS) to produce hyperlocal content and popular thematic coverage, with a monthly production target of 1,500–2,000 articles. At the implementation stage, the media organization applies the principles of a lean digital newsroom by streamlining coordination among contributors certified through the Journalist Competency Test (UKW), managing community engagement through WhatsApp and Facebook groups, and diversifying business revenue streams. Network optimization is supported by Amazon Web Services cloud infrastructure operated through Promedia and an internship management system. However, its implementation is constrained by staff members performing multiple roles, intense competition over publication speed, and fluctuations in audience trends. The study concludes that integrating a data-driven digital communication strategy with a lean newsroom structure is crucial to ensuring business sustainability and strengthening the cohesion of the operational network of regional online media.
Copyright (c) 2026 Fathurrahman Fathurrahman, Anang Anas Azhar http://creativecommons.org/licenses/by-sa/4.0
A SEMIOTIC ANALYSIS OF SALADIN’S LEADERSHIP AND HUMANISM IN THE FILM KINGDOM OF HEAVEN
The representation of leadership in historical and war films generally emphasizes military strength, struggles for power, and the victory of particular groups. Consequently, the human dimension of leadership, especially in representations of Muslim figures such as Salahuddin Al-Ayyubi, has received relatively limited attention in communication and film studies. This study aims to analyze the representation of leadership and humanistic values embodied by Salahuddin Al-Ayyubi in Ridley Scott’s Kingdom of Heaven (2005). The study employs a qualitative approach using Roland Barthes’ semiotic analysis to examine denotative, connotative, and mythical meanings. Data were collected through observations of scenes, dialogue, facial expressions, and visual settings in the Director’s Cut version of the film, with particular attention to the characters of Salahuddin Al-Ayyubi and Balian of Ibelin. The findings demonstrate that leadership is represented through the ability to make prudent decisions, protect the community, and prioritize civilian safety amid warfare. Salahuddin’s refusal to seek revenge, his respect for his opponents, and his granting of religious freedom to the inhabitants of Jerusalem reflect strong humanistic values. At the level of myth, the film constructs the idea that an ideal leader is measured not by military victory but by the ability to uphold justice, compassion, and human dignity regardless of religious or group affiliation. These findings indicate that Kingdom of Heaven functions not merely as historical entertainment but also as a medium for reflecting on humanistic leadership that remains relevant to contemporary humanitarian challenges.
Copyright (c) 2026 Try Akhmal Hidayat, Fakhrur Rozi http://creativecommons.org/licenses/by-sa/4.0
WORK STRESS AND TURNOVER INTENTION AMONG RETAIL EMPLOYEES: A SYSTEMATIC LITERATURE REVIEW
Employee turnover intention remains one of the major challenges in the retail industry, as it contributes to increased recruitment and training costs, reduced workforce productivity, and disruptions to organizational stability. Previous studies have consistently identified job stress as a significant psychological factor influencing employees' intention to leave their organizations. This study aims to examine and synthesize empirical evidence regarding the relationship between job stress and turnover intention among retail employees through a literature review employing a systematic narrative approach. Relevant literature was retrieved from Google Scholar, ScienceDirect, SpringerLink, and Emerald Insight, covering publications from 2022 to 2026. A total of 15 articles that met the predefined inclusion criteria were analyzed using descriptive analysis, thematic analysis, and narrative synthesis. The findings indicate a consistently positive relationship between job stress and turnover intention. Factors such as excessive workload, emotional labor, abusive customer behavior, job insecurity, and burnout were found to increase employees' intention to leave their organizations. Conversely, job satisfaction, organizational commitment, supportive leadership, job security, and work–life balance emerged as protective factors that mitigate turnover intention. These findings highlight the importance of effective job stress management, coupled with the enhancement of employees' psychological resources, as a strategic approach to improving employee retention within the retail sector.
Copyright (c) 2026 Nurul Fadia Haya http://creativecommons.org/licenses/by-sa/4.0
TOURISM MARKETING COMMUNICATION STRATEGIES FOR POSITIONING GOSONG TELAGA BEACH IN ACEH SINGKIL AS A LEADING TOURIST DESTINATION
Gosong Telaga Beach, located in Aceh Singkil Regency, is a marine tourism destination with considerable potential to be developed as a leading regional tourist destination. Its natural attractions, including coastal scenery, expansive sandy shores, and a relatively pristine coastal environment, constitute its primary appeal to visitors. However, this potential has not been fully supported by an effective marketing communication strategy, resulting in limited exposure and destination competitiveness compared with other tourist destinations. This study aims to analyze the marketing communication strategies employed to promote Gosong Telaga Beach as a leading tourist destination and to identify the factors that hinder their implementation. The study adopts a qualitative approach using a descriptive method. Data are collected through observation, in-depth interviews, and documentation involving representatives of the Aceh Singkil Regency Tourism Office, destination managers, local communities, tourism business operators, and tourists as research informants. Data are analyzed through the stages of data reduction, data presentation, and conclusion drawing. The findings are expected to demonstrate that the marketing communication strategies implemented include the use of social media, digital promotion, word-of-mouth marketing, the publication of tourism activities, and collaboration with various stakeholders to enhance the destination’s image and attractiveness. The study also identifies several obstacles, including limited promotional budgets, inadequate supporting facilities, low levels of community participation, limited human resource capacity, and competition from other tourist destinations. Therefore, a more integrated marketing communication strategy is required through the strengthening of destination branding, the optimization of digital media, and collaboration among stakeholders. These measures are expected to increase tourist visits and support the sustainable development of Gosong Telaga Beach as a leading tourist destination in Aceh Singkil Regency.
Copyright (c) 2026 Jahirun Manik http://creativecommons.org/licenses/by-sa/4.0
MICRO-CHEATING AND BOUNDARIES IN OPPOSITE-SEX INTERACTIONS: A SADD AL-DHARĪʿAH STUDY IN BANGSAL, MOJOKERTO
This study aims to identify the perception of the Muslim community in Bangsal District, Mojokerto, regarding the phenomenon of micro cheating, and to formulate a proportional boundary for cross-gender interactions from the perspective of Islamic Family Law. This research is an empirical legal study employing a descriptive qualitative approach, utilizing in-depth interviews with key informants (individuals with a history of divorce or those working in heterogeneous environments) alongside academic informants for triangulation. The findings reveal that the community views micro cheating as a form of emotional betrayal and a precursor (muqaddimatuz zina) to physical infidelity, which manifests as symbolic activities on social media, secret communications, special attention or flirting, and confiding in members of the opposite sex. Through the framework of sadd adz-dzari'ah analysis, these behaviors are categorized as dzari'ah (means) that must be prevented to preserve marital harmony. As a case study focused on a single locus, these findings can serve as a conceptual reference for other cultural Muslim communities facing similar technological disruptions, while also contributing to the development of Islamic family law discourse in responding to the dynamics of digital interaction.
Copyright (c) 2026 Herdiansyah Dwika Lutfi http://creativecommons.org/licenses/by-sa/4.0
LIMITED LINGUISTIC COMPETENCE AND INTERCULTURAL COMMUNICATION BARRIERS IN THE BUKIT LAWANG TOURISM DESTINATION
This study aims to analyze limited English proficiency as a barrier to intercultural communication between local communities and international tourists in the Bukit Lawang tourism area, Bahorok District, Langkat Regency. As an international tourism destination that brings together individuals from diverse cultural backgrounds, effective communication is essential for both social interaction and tourism service delivery. This study employed a descriptive qualitative approach. Data were collected through observation, in-depth interviews, and documentation involving local tourism service providers, tour guides, and visitors. The findings reveal four major forms of limited linguistic competence that hinder intercultural communication: (1) limited English proficiency among local tourism service providers; (2) difficulties in understanding international tourists due to differences in accents, speaking speed, and vocabulary; (3) differences in intercultural communication styles that affect the delivery and interpretation of information; and (4) limited communication skills that adversely affect the quality of tourism services. To overcome these barriers, local communities and international tourists adopted four communication adaptation strategies: using simplified English, employing nonverbal communication, utilizing communication technologies such as Google Translate, and seeking assistance from third parties with stronger English-language competence. The study concludes that limited linguistic competence remains a significant challenge to intercultural communication in Bukit Lawang. Nevertheless, its effects can be minimized through effective communication adaptation strategies. Therefore, there is a need to strengthen tourism-oriented English proficiency, improve intercultural communication skills, and optimize the use of communication technologies to enhance tourism service quality and reinforce Bukit Lawang’s image as an international tourism destination.
Copyright (c) 2026 Irhamna Irhamna, Irwansyah Irwansyah http://creativecommons.org/licenses/by-sa/4.0
SPIRITUALITY, IDENTITY, AND SOCIAL INTEGRATION: A PHENOMENOLOGICAL STUDY OF THE LIFE OF THE AHMADIYYA COMMUNITY
This study examines how the spiritual socialization process undertaken by the Indonesian Ahmadiyya shapes their religious identity and influences the dynamics of their social integration within the society. Using a qualitative approach with phenomenological methods, this study explores the subjective experiences and meanings constructed by the congregation in practicing their religious teachings. The results show that Ahmadiyya spiritual socialization, collective rituals, and an ethos of devotion, successfully instills a strong and inclusive spiritual identity. This identity, despite often facing theological challenges from mainstream groups, serves as social capital for the congregation to build integration through humanitarian actions, interfaith dialogue, and the application of values of moderation derived from a reinterpretation of the concept of jihad and Quranic ethics. This study concludes that the practice of Ahmadiyya spirituality is not exclusive but rather promotes social integration through a cultural and ethical approach, relevant to efforts to build a peaceful and moderate religious life in Indonesia.
Copyright (c) 2026 Muhammad Imadul Haq, Najwa El-Khoir Hasibuan, Nadra Husna Harahap http://creativecommons.org/licenses/by-sa/4.0
LEADERSHIP MANAGEMENT OF THE PRINCIPAL TOWARD THE DISCIPLINE OF TEACHER HUMAN RESOURCES AT SDN 163 MAGA LOMBANG
This study aimed to examine the principal’s leadership management in improving teacher human resource discipline at SDN 163 Maga Lombang, identify the strategies implemented to enhance teacher discipline, and analyze the supporting and inhibiting factors affecting its implementation. This study employed a qualitative approach with a descriptive research design. Data were collected through interviews, observations, and documentation, and were analyzed using the stages of data reduction, data display, and conclusion drawing. The findings revealed that the principal implemented transformational and persuasive leadership through managerial functions, particularly planning and organizing. The planning function was carried out by communicating the school’s vision, mission, goals, and regulations to all teachers, while the organizing function was implemented through task delegation, coordination, open communication, continuous guidance, and supervision. To improve teacher discipline, the principal adopted several strategies, including the implementation of reward and punishment systems, regular briefing sessions, the use of attendance systems or attendance logbooks, and professional development programs through various training activities. The successful implementation of these strategies was supported by the principal’s commitment, effective communication, clear school regulations, and consistent coaching practices. However, several challenges remained, including the limited disciplinary awareness of some teachers and constraints encountered in carrying out their professional responsibilities. The study concludes that principal leadership management implemented in a systematic, communicative, firm, and human resource development-oriented manner contributes significantly to improving teacher discipline and fostering a positive work culture that supports the enhancement of educational quality at SDN 163 Maga Lombang
Copyright (c) 2026 Ardiansyah Putra Lubis, Toni Nasution http://creativecommons.org/licenses/by-sa/4.0
CAREGIVERS COMMUNICATION STYLES IN INSTILLING ISLAMIC COMMUNICATION ETHICS AMONG CHILDREN AT AMALIYAH ORPHANAGE, TEBING TINGGI CITY
This study aims to determine the communication styles of caregivers in instilling Islamic communication values in foster children at the Amaliyah orphanage. This research employs a qualitative method with a descriptive approach. Data collection techniques were carried out through observation and in-depth interviews with caregivers as research informants. Data analysis was conducted through the stages of data reduction, data presentation, and conclusion drawing. The results of the study indicate that the communication styles used by caregivers in instilling Islamic communication values include asertif and persuasive communication styles. The inculcation of Islamic communication values is carried out through giving advice, role modeling, habituation, and direct interpersonal communication in daily activities. The Islamic communication values instilled include qaulan sadida, qaulan ma’rufa, qaulan layyina, and qaulan karima. In the process, supporting factors in instilling Islamic communication values include a religious environment, emotional closeness between caregivers and foster children, and routine coaching activities. Meanwhile, inhibiting factors generally arise due to differences in each child’s character and diverse backgrounds. This study concludes that communication style plays an important role in instilling Islamic communication values in foster children. With the appropriate application of communication styles, the guidance process can run effectively and have a positive impact on the development of morals and communication attitudes of foster children.
Copyright (c) 2026 Ahmad Afandi, Faridah Faridah http://creativecommons.org/licenses/by-sa/4.0
NONVERBAL COMMUNICATION INTERACTIONS BETWEEN SHOKO NISHIMIYA AND SHOYA ISHIDA IN THE ANIME FILM A SILENT VOICE: A ROLAND BARTHES SEMIOTIC ANALYSIS
The anime A Silent Voice (Koe no Katachi, Kyoto Animation, 2016) constructed most of its narrative through nonverbal signs — sign language, facial expression, eye contact, and visual symbolism — in the interaction between Shoko Nishimiya, a deaf student who experienced bullying, and Shoya Ishida, her former bully who sought to make amends. Prior studies examined this film through a single character or a single theme in isolation, leaving the dyadic dynamics of nonverbal signs between the two characters underexplored as an interacting sign system. This study aimed to analyze how nonverbal signs in the dyadic interaction of Shoko and Shoya shaped their process of reconciliation, applying Roland Barthes' semiotic framework across three levels of signification: denotation, connotation, and myth. The study used a constructivist paradigm with a descriptive qualitative approach. Thirteen key scenes were selected through purposive sampling based on the presence of narratively significant sign language or gestures, shifts in emotional relations, and recurring or dramatically weighted visual symbols. The findings showed that nonverbal gestures evolved from patterns of violence and avoidance in the early scenes, toward renegotiation through sign language and reciprocal gestures, culminating in moments of crisis and emotional catharsis in the later scenes. These findings indicated that nonverbal signs in A Silent Voice functioned not merely as aesthetic decoration but as an active sign system that shaped the direction and quality of the characters' relationship, while also challenging prevailing social myths about disability and the responsibility for cross-difference communication.
Copyright (c) 2026 Saif Eldi Hakim, Kasron Nasution http://creativecommons.org/licenses/by-sa/4.0
COMMUNICATION STYLES OF ISLAMIC PREACHERS IN PREVENTING DRUG ABUSE AMONG MUSLIM ADOLESCENTS IN EAST SIANTAR DISTRICT
The drug problem in Indonesia is still something that is urgent and complex. In the last decade this problem has become widespread. This is proven by the significant increase in the number of drug abusers or addicts, along with the increasing disclosure of drug crime cases with increasingly diverse patterns and increasingly massive syndicate networks. Indonesian society, and even the world community in general, is currently facing a very worrying situation due to the widespread use of various types of illegal drugs. Especially in the eastern Siantar sub-district, Pematangsiantar City. This concern is increasingly sharpened due to the rampant illicit trafficking of narcotics which has spread to all levels of society, including among the younger generation. This will greatly influence the life of the nation and state in the future. The behavior of some teenagers who have clearly ignored the values, norms and laws that apply in society is one of the causes of widespread drug use among the younger generation. In everyday life in society, there are still many teenagers who still abuse drugs. The drug problem in Indonesia is still something that is urgent and complex. In the last decade this problem has become widespread. This is proven by the significant increase in the number of drug abusers or addicts, along with the increasing disclosure of drug crime cases with increasingly diverse patterns and increasingly massive syndicate networks. Indonesian society, and even the world community in general, is currently facing a very worrying situation due to the widespread use of various types of illegal drugs. Especially in the eastern Siantar sub-district, Pematang siantar City. This concern is increasingly sharpened due to the rampant illicit trafficking of narcotics which has spread to all levels of society, including among the younger generation. This will greatly influence the life of the nation and state in the future. The behavior of some teenagers who have clearly ignored the values, norms and laws that apply in society is one of the causes of the rise in drug use among the younger generation. In everyday life in society, there are still many teenagers who still abuse drugs.
Copyright (c) 2026 Annisa Erina Nainggolan, Muktaruddin Muktaruddin http://creativecommons.org/licenses/by-sa/4.0
COMMUNICATION MANAGEMENT AT WASPADA ONLINE IN NEWS PUBLICATION
This study aims to analyze the internal communication management between editors and journalists at Waspada Online in the news publication process and to identify the factors that support and hinder the effectiveness of internal communication. The study employed a descriptive qualitative approach, with data collected through observation, in-depth interviews, and documentation. The research was conducted at the editorial office of Waspada Online in Medan City and involved two purposively selected informants: a managing editor and a journalist who were directly engaged in the news production and publication process. Data were analyzed through the stages of data reduction, data display, and conclusion drawing, while data validity was established through source triangulation and methodological triangulation. The findings indicate that internal communication management at Waspada Online is carried out through four management functions: planning, organizing, actuating, and controlling. The planning function is implemented through editorial briefings and the determination of news coverage agendas; organizing involves the allocation of tasks and responsibilities; actuating is conducted through direct communication and digital platforms such as WhatsApp, telephone, and the Content Management System; while controlling is performed through editing, verification, revision, and evaluation of news content prior to publication. Factors supporting the effectiveness of internal communication include structured briefings, clear task allocation, two-way communication, the use of communication technology, and editorial supervision. Meanwhile, inhibiting factors include deadline pressure, network disruptions, limited access to field information, differences in perception, and repeated news revisions. This study demonstrates that structured internal communication management contributes to effective coordination, information accuracy, and the credibility of news publication at Waspada Online, although its effectiveness remains influenced by time constraints and the dynamic nature of digital media work.
Copyright (c) 2026 Haidar Alwy Harahap, Suheri Harahap http://creativecommons.org/licenses/by-sa/4.0
THE CONSTRUCTION OF PREVENTIVE SOLUTIONS IN FIQH AL-MUNAKAHAT TO ADDRESS THE MARRIAGE IS SCARY PHENOMENON AMONG GENERATION Z
The marriage is scary phenomenon reflects growing concerns among Generation Z regarding relationship failure, economic insecurity, coercion, inequality, conflict, and violence within marriage. However, previous studies have rarely connected these risks with specific and systematically staged instruments of Islamic jurisprudence. This study aims to analyze the forms of fear and marital risks associated with this phenomenon and to construct preventive solutions grounded in fiqh al-munakahat from the Shafi‘i school of jurisprudence. This normative legal research employs a doctrinal-conceptual design using conceptual and statutory approaches by examining the Qur’an, hadith, Shafi‘i jurisprudential literature, Indonesian family law, and contemporary scholarship. The research materials were analyzed by classifying marital risks, linking them to their normative foundations and preventive mechanisms, and determining the stages of implementation and the limits of intervention. The findings indicate that marriage is scary represents a spectrum of perceived marital risks rather than a uniform rejection of marriage. The primary contribution of this study is a three-stage preventive model: primary prevention before the marriage contract through readiness assessment, spouse selection, information disclosure, free consent, and economic planning; secondary prevention during marriage through the fulfillment of financial support obligations, mu‘asharah bi al-ma‘ruf, deliberation, and equitable role distribution; and corrective protection when harm occurs through sulh, hakam, legal protection, and divorce as a last resort. This model constitutes an analytical construction derived from Shafi‘i jurisprudential doctrines that extends the orientation of fiqh al-munakahat toward marital readiness assessment, risk management, and the protection of rights.
Copyright (c) 2026 Ismail Ismail http://creativecommons.org/licenses/by-sa/4.0
THE INFLUENCE OF MARKETING COMMUNICATION MIX ON CONSUMER PURCHASE DECISIONS: A STUDY OF BROWNIES HOMEMADE BY @ICONKULINER
This study aims to analyze the implementation of the marketing communication mix in the Brownies Homemade by @IconKuliner business and its role in shaping consumer purchasing decisions. The study employed a descriptive qualitative approach, with data collected through in-depth interviews, observation, and documentation of digital activities on the @IconKuliner Instagram account. Fieldwork was conducted from June 10 to July 18, 2026, involving the business owner and consumers who had completed transactions as the primary data sources. Data were analyzed through data reduction, data display, conclusion drawing, and verification, while data credibility was strengthened through source triangulation and methodological triangulation. The findings indicate that @IconKuliner implements its marketing communication mix through digital advertising on Instagram Stories and Feed, sales promotions in the form of discounts, free toppings, and free shipping, public relations through reposted customer reviews and social activities, direct marketing through WhatsApp and Instagram Direct Messages, and personal selling through friendly service and direct delivery. The integration of these elements plays a role in shaping consumer purchasing decisions through five stages: need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. The findings further show that visual product transparency, promotional incentives, service responsiveness, social proof, and personalized interactions are important factors in building consumer trust, satisfaction, and repurchase intention. This study contributes to the literature on social media-based marketing communication among culinary MSMEs, particularly by explaining the relationship between digital communication strategies, interpersonal interaction, and consumer purchasing decisions for homemade products.
Copyright (c) 2026 Ade Anggelina Fauziah D, Fakhrur Rozi http://creativecommons.org/licenses/by-sa/4.0
THE DECISION-MAKING PROCESS OF MARRIAGE DURING UNIVERSITY STUDY: THE INTERACTION OF RELIGIOUS, ACADEMIC, SOCIAL, AND FAMILY FACTORS
This study aims to analyze the marriage decision-making process among students at STDI Imam Syafi’i Jember by examining the interaction of religious, academic, social, and family factors as well as strategies for overcoming obstacles before marriage. This study employed a qualitative approach with field research and a case study design. Data were obtained through in-depth interviews with eight students who married while remaining active students and were analyzed using the interactive model of Miles, Huberman, and Saldaña. The findings show that the decision to marry developed gradually. Religious factors served as the initial foundation, particularly the intention to avoid zina, follow the Sunnah, and maintain religious commitment. Students subsequently evaluated the continuity of their studies, social responses, and family legitimacy before making the decision. Financial, academic, time-management, and social obstacles were addressed through working while studying, seeking financial support, managing time, and maintaining communication with spouses and families. From Herbert A. Simon’s perspective, the process reflects the stages of intelligence, design, and choice. The study concludes that the decision to marry results from the dynamic interaction between religious values and academic, social, and family considerations within the context of student life.
Copyright (c) 2026 Sa'ad Abdurahman, Muhammad Nurul Fahmi http://creativecommons.org/licenses/by-sa/4.0
IDDAH FOR WOMEN PREGNANT OUTSIDE MARRIAGE UNDER ARTICLE 53 OF THE KHI: ISLAMIC LAW AND LEGAL CERTAINTY AT THE MEDAN AMPLAS DISTRICT OFFICE OF RELIGIOUS AFFAIRS AND THE MEDAN RELIGIOUS COURT
The Compilation of Islamic Law (Kompilasi Hukum Islam/KHI) regulates the marriage of women who become pregnant outside marriage under Article 53 without requiring a waiting period (iddah), even though this issue remains a matter of juristic disagreement (ikhtilaf) among Islamic legal scholars, resulting in non-uniform implementation in practice. This study aims to analyze the legal status of iddah for women pregnant outside marriage under Islamic law, examine the regulation of Article 53 of the KHI and its implementation at Offices of Religious Affairs (KUA) and Religious Courts, and assess its implications for legal certainty in Indonesian Islamic family law. The study employs a descriptive-analytical normative-empirical legal research design, combining statutory, conceptual, and Islamic-law approaches through library research with case and sociological approaches through in-depth interviews with five informants at the Medan Amplas District Office of Religious Affairs and the Medan Religious Court. The findings show that jurists are divided into three groups regarding the permissibility of marrying a woman pregnant outside marriage, while Article 53 of the KHI accommodates only one of these positions without expressly addressing the other two. Field findings reveal a clear disparity in understanding: one Marriage Registrar applies the article in a textual-administrative manner without considering iddah, whereas another registrar in the same office continues to recommend tajdid al-nikah on the basis of juristic caution. This disparity is aggravated by the absence of a standardized Standard Operating Procedure and creates a judicial loophole when the man marrying the woman is not the man who caused the pregnancy, requiring judges to refer to Constitutional Court Decision No. 46/PUU-VIII/2010. These disparities lead to non-uniform marriage administration, potential uncertainty regarding the legal status of children, inconsistency in Religious Court decisions, and psychological-religious anxiety within the community. The study recommends clearer implementing regulations or technical guidelines regarding iddah in marriages involving pregnancy outside marriage in order to strengthen legal certainty in Indonesian Islamic family law.
Copyright (c) 2026 Syahfitri Ani Siregar, Iwan Iwan http://creativecommons.org/licenses/by-sa/4.0
ADAPTATION STRATEGIES OF NON-MUSLIM STUDENTS TO ISLAMIC-BASED SOCIAL NORMS IN THE ACADEMIC ENVIRONMENT OF UIN SUMATERA UTARA, MEDAN TUNTUNGAN
This study examines the adaptation strategies of non-Muslim students regarding Islamic-based social norms within the academic environment of the State Islamic University (UIN) of North Sumatra Medan, Tuntungan Campus. The research is motivated by the presence of Christian, Catholic, and Buddhist students in a higher education setting that possesses an Islamic institutional identity and displays various Islamic symbols and social norms in daily life. The study employs a qualitative approach using an instrumental case study design. The research focuses on non-Muslim students' experiences in navigating Islamic-based social norms, their adaptation and identity negotiation strategies, and the potential emergence of stigma and symbolic pressure. Preliminary findings—derived from research sources, existing literature, and institutional information from UIN North Sumatra—indicate that non-Muslim students tend to adapt by adjusting their behavior, respecting environmental norms, building social relationships with Muslim students, and maintaining their respective religious identities. The findings also reveal differences between initial adaptation experiences and those occurring after students have established more intensive social interactions. Apprehension regarding the Islamic environment tends to diminish as students gain firsthand experience of open and tolerant social relations on campus. From John W. Berry's perspective, this tendency can be interpreted as an integration strategy, as students maintain their original identities while simultaneously building positive relationships with the majority group. Meanwhile, the perspectives of Bourdieu, Goffman, and Foucault help explain how norms, stigma, impression management, and social surveillance influence students' adaptive behaviors. This study demonstrates that the adaptation of non-Muslim students is not merely a process of individual adjustment but also the result of interactions between identity, social norms, majority-minority relations, and the openness of the academic environment
Copyright (c) 2026 Fitra Yusdarly Harahap, Faisal Riza http://creativecommons.org/licenses/by-sa/4.0
SOCIAL STIGMA TOWARD INDIVIDUALS SENTENCED TO CANING: A CASE STUDY OF THE SOCIOLOGICAL IMPACT OF THE QANUN ON CANING IN KAMPUNG JAWA BARU, LHOKSEUMAWE
This study examines the social stigma experienced by individuals sentenced to public caning and the broader social consequences of implementing the Qanun Jinayah in Kampung Jawa Baru, Lhokseumawe City. The study is grounded in the recognition that caning produces not only physical and legal consequences but also enduring social repercussions for individuals following the execution of the sentence. It aims to identify the forms of social stigma experienced by former offenders, explain how such stigma is constructed and sustained through everyday social interactions, and analyze its implications for their social lives. This study employs a qualitative approach using a phenomenological method to explore the subjective experiences of the participants. Data were collected through in-depth interviews, field observations, and documentation involving former caning offenders, family members, community leaders, and local residents. The findings indicate that social stigma manifests in various forms, including labeling as morally deviant, social exclusion, differential treatment in interpersonal interactions, loss of trust, and secondary stigma experienced by family members. Such stigma is socially constructed through the legitimization of religious values that have become embedded within the community’s social system and are continuously reinforced through everyday interactions. Its consequences are not merely temporary but have long-term effects on individuals’ self-confidence, social relationships, and participation in community life. The study concludes that the implementation of the Qanun Jinayah functions not only as a mechanism for enforcing religious norms but also as a process that shapes social dynamics and moral boundaries within the community. Therefore, greater attention should be given to post-sentence social reintegration mechanisms that can facilitate the restoration of social relationships and community participation among former offenders.
Copyright (c) 2026 Muhammad Irfan Danu, Aulia Kamal http://creativecommons.org/licenses/by-sa/4.0
THE CONCEPT OF A NATIONAL COURT OF ETHICS IN JIMLY ASSHIDDIQIE’S THOUGHT AND ITS RELEVANCE TO STRENGTHENING THE RULE OF LAW: A SIYASAH DUSTURIYAH PERSPECTIVE
This study examines the idea of a National Ethics Court in Jimly Asshiddiqie's thought and its relevance to strengthening the rule of law in Indonesia from the perspective of Siyasah Dusturiyah. The study is motivated by the sectoral nature of the ethical enforcement system for state officials, resulting in the supervision of integrity, propriety, and moral responsibility of public officials not yet being fully integrated. This research employs a normative juridical method using statutory, conceptual, and Siyasah Dusturiyah approaches. Legal materials were obtained through library research and analyzed descriptively and analytically. The results show that the idea of a National Ethics Court represents an effort to institutionalize the principle of rule of ethics as a complement to the rule of law. In contrast to Hans Kelsen, who separates law from ethics in his Pure Theory of Law, Jimly Asshiddiqie places ethics as an important element in the administration of a democratic state based on the rule of law. From the perspective of Siyasah Dusturiyah, this idea is consistent with the principles of trust (amanah), justice ('adl), and public interest (maslahah). A National Ethics Court can serve as an instrument to strengthen integrity, accountability, and supervision over the exercise of state power, ensuring that governance is based not only on legality but also on propriety and public welfare.
Copyright (c) 2026 Wahid Luthfi Hakim, Afifa Rangkuti http://creativecommons.org/licenses/by-sa/4.0