Journal Analytica Islamica
type: channel
description: Journal title Journal Analytica Islamica Subject Islamic Studies; Islamic Economics; Communication Studies; Education; Social Science Language English, Indonesia ISSN 2541-5263 (online) Frequency 2 issues per year (June & December) DOI Prefix 10.30829/jai by Crossref Editor-in-chief Prof. Dr. Syukur Kholil, M.A (Scopus ID: 58567525300) Publisher Program Pascasarjana UIN Sumatera Utara Citation Analysis Google Scholar Executive Editor Abdi Mubarak Syam, M.Hum (Scopus ID: 57223099798) Journal Analytica Islamica: Journal of Islamic Sciences is a journal that includes the study of Islamic Thought, Islamic law, the Quran, the Hadis, Islamic Education, Islamic Economics and Islamic Communication. Since Vol. 12 No. 2 2023, Journal Analytica Islamica has implemented a new template. The template can be downloaded here In 2025, Journal Analytica Islamica has been reaccredited by Decree of the General Director of Strengthening Research and Development, Ministry of Research, Technology, and Higher Education of the Republic of Indonesia SK: 0173/C3/DT.05.00/2025, Started from Vol 11. No 2. 2022 until Vol 16. No 1. 2027 (SINTA 4)
publisher: Program Pascasarjana UIN Sumatera Utara
language: en-US
publication name: Journal Analytica Islamica
issn: 1411-4380
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items: THE INFLUENCE OF SOCIAL MEDIA MARKETING ON CONSUMER TRUST IN ALLIANCE FRANCAISE MEDAN THROUGH CONSUMER SATISFACTION AS AN INTERVENING VARIABLE
items: QUR’ANIC PARENTING: DEMOCRACY AND PARENTAL ROLE MODELING IN THE TAFSĪR AL-TAḤRĪR WA AL-TANWĪR BY MUHAMMAD AL-TAHIR IBN ASHUR
items: ISLAMIC COMMUNICATION EPISTEMOLOGY: AN INTEGRATIVE ANALYSIS OF REVELATION, REASON, AND EXPERIENCE AS SOURCES OF KNOWLEDGE
items: CRIMINAL NEWS WRITING STRATEGY OF okemedan.com
items: THE CONCEPT OF COALITION AND OPPOSITION IN INDONESIAN DEMOCRACY
items: ANALYSIS OF TOURISM CONTENT FRAMING ON TRAVELOKA YOUTUBE
items: THE COMMODIFICATION OF RELIGION IN AINIQUA MINERAL WATER PRODUCTS IN MEDAN CITY
items: REPRESENTATION OF RELIGIOSITY IN THE FILM KOMANG BY NAYA ANINDITA: A ROLAND BARTHES SEMIOTIC ANALYSIS
items: THE ETERNITY OF NATURE ACCORDING TO THE PHILOSOPHER IN IMAM AL-GHAZALI'S TAHAFUT AL-FALASIFAH
items: PUBLIC TIKTOK RESPONSES TO THE #STOPDEFORESTASI CAMPAIGN: AN ANALYSIS OF COMMUNICATION STYLE
items: PUBLIC RELATIONS STRATEGY OF THE ASSET RECOVERY AGENCY OF THE ATTORNEY GENERAL’S OFFICE OF THE REPUBLIC OF INDONESIA IN SOCIALIZING STATE CONFISCATED GOODS AUCTIONS ON DIGITAL MEDIA
items: CONCEPTUALIZATION OF ISLAMIC POLITICAL COMMUNICATION: ANALYSIS OF SCOPE, OBJECTIVES, FUNCTIONS, AND ETHICS BASED ON QUR'ANIC VALUES
items: COMMUNICATION AUDIT OF THE BINJAI CITY NATIONAL NARCOTICS AGENCY (BNN) IN SOCIALIZING THE DANGERS OF DRUGS
items: ANALYSIS OF PUBLIC PERCEPTION ON X SOCIAL MEDIA REGARDING GOVERNMENT RESPONSE NARRATIVES TO THE 2025 SUMATRA FLOOD AND LANDSLIDE CRISIS
items: ANALYSIS OF DIGITAL TOURISM COMMUNICATION MANAGEMENT AT SWEEMBATH NATURAL BATHING TOURISM IN NAGA SOPA VILLAGE
items: CONCEPTUAL ANALYSIS OF ORGANIZATIONAL COMMUNICATION IN IMPROVING COORDINATION, WORKING RELATIONS, AND ORGANIZATIONAL EFFECTIVENESS
items: BMKG'S DISASTER COMMUNICATION STRATEGY ON INSTAGRAM: A MEDIA ECOLOGY ANALYSIS OF THE @infobmkgsumut ACCOUNT
items: VERBAL AND NONVERBAL COMMUNICATION PATTERNS IN THE CATCALLING PHENOMENON IN THE UNIVERSITY OF NORTH SUMATERA
items: BINJAI CITY GOVERNMENT POLICY ON PROVIDING ASSISTIVE TOOLS FOR PEOPLE WITH DISABILITIES AT THE BINJAI CITY SOCIAL SERVICES REVIEWED FROM THE PERSPECTIVE OF FIQH SYASAH
items: ANALYSIS OF IMAM AL-MAWARDI'S VIEWS ON THE PRACTICE OF RISYWAH IN THE DPR/DPRD ELECTIONS AND ITS RELEVANCE TO THE ELECTION SYSTEM IN INDONESIA
items: ANALYSIS OF DA'WAH AND THE REPRESENTATION OF WOMEN'S SPIRITUALITY IN @Aniqqalfaqiroh's DA'WAH CONTENT
items: AL-MAQRIZI'S THEORY OF INFLATION: AN EXAMINATION OF IGHATSAH AL-UMMAH AND ITS RELEVANCE TO CONTEMPORARY INDONESIAN ECONOMIC PHENOMENA
items: ACCOMMODATION OF INSTRUCTIONAL ISSUES IN LEARNING ISLAMIC CULTURAL HISTORY: RECONSTRUCTION OF THE ISLAMIC EDUCATION CURRICULUM THROUGH A RESPONSIVE EVALUATION APPROACH
items: COMMUNICATION STRATEGY IN HANDLING INDIHOME CUSTOMER COMPLAINTS AT THE TELKOM STO SUKARAMAI OFFICE
items: PARENTAL RESPONSIBILITY FOR CHILDREN'S MENTAL HEALTH IN MUSLIM FAMILIES IN SINGAPORE: AN ANALYSIS BASED ON HIFZ AL-NASL THEORY
items: IMPLEMENTATION OF ISLAMIC COMMUNICATION PRINCIPLES IN FORMING HARMONY IN SOCIAL INTERACTION IN THE COMMUNITY: A QUALITATIVE STUDY OF THE SOCIAL SPACE OF COFFEE SHOP IN BANDA ACEH CITY
items: INTERNAL COMMUNICATION STRATEGY OF LEADERS WITHOUT A PUBLIC RELATIONS FUNCTION AT THE DOLOK ILIR TENERA MACHINE FACTORY
items: FROM FACE-TO-FACE COMMUNICATION TO DIGITAL INTERACTION: AN EXPLORATION OF THE GEN Z COMMUNITY IN NORTH SUMATRA
items: PROBLEMS OF DAKWAH MANAGEMENT IN THE OFFICE OF RELIGIOUS AFFAIRS, TANAH PINEM DISTRICT DAIRI REGENCY
items: INTERGRATION OF THE MINIMUM AGE LIMIT FOR MARRIAGE IN A CHILD PROTECTION PERSPECTIVE IN INDONESIA
items: MARKETING COMMUNICATION STRATEGY IN ATTRACTING CONSUMER INTEREST IN THE PRODUCTS OF BANK PEREKONOMIAN RAKYAT SYARIAH AMANAH BANGSA IN SINAKSAK, SIMALUNGUN REGENCY
items: THE PUBLIC RELATIONS STRATEGY OF PTPN IV REGIONAL 1 MEDAN IN BUILDING THE COMPANY’S CORPORATE IMAGE
items: FEASIBILITY OF HADANAH FOR ACTIVE SMOKER MOTHERS: MAQASHID SYARIAH ANALYSIS OF ARTICLE 156(C) OF THE COMPILATION OF ISLAMIC LAW
items: DYNAMICS OF WIVES' SOCIAL ROLE ADAPTATION IN MARRIAGE: A PHENOMENOLOGICAL STUDY ON IDENTITY NEGOTIATION AND HARMONY FROM THE PERSPECTIVE OF ISLAMIC FAMILY LAW
items: THE POSITION OF CHILD PROTECTION FROM THE PERSPECTIVE OF ISLAMIC LAW AND ITS PRACTICE IN MUSLIM FAMILIES
items: MANUSCRIPT OF HASAN MUNAWI’S MUSHAF AL-QUR’AN: STUDY OF CODICOLOGY, RASM, AND QIRA’AT

THE INFLUENCE OF SOCIAL MEDIA MARKETING ON CONSUMER TRUST IN ALLIANCE FRANCAISE MEDAN THROUGH CONSUMER SATISFACTION AS AN INTERVENING VARIABLE
type: item
description: The Universal Health Coverage (UHC) program is a strategic policy to ensure equitable access to health services, but its effective implementation still faces communication challenges, particularly the low public understanding of the benefits, procedures, and mechanisms of the service. This study aims to analyze the persuasive communication strategy of the Public Relations of the North Sumatra Provincial Health Office in designing and delivering UHC socialization messages. The study used a descriptive qualitative approach with data collection techniques through in-depth interviews, observation, and documentation. Data were analyzed through the stages of data reduction, data presentation, and drawing conclusions. The results show that the public relations implemented a persuasive strategy through simplifying technical messages, using rational and emotional approaches, utilizing face-to-face communication and digital media, and adapting language to the socio-cultural characteristics of the community. These strategies contributed to increasing public understanding and trust in the UHC program, despite still being hampered by health literacy, access to information, and misinformation. The novelty of this study lies in its emphasis on the persuasive message design patterns of local government public relations in public health communications. These findings provide practical contributions for government agencies in designing UHC communications that are more adaptive, inclusive, and based on community needs.
creator: Tengku Maura Safa Ramadhanti
creator: Muhammad Alfikri
rights: Copyright (c) 2026 Tengku Maura Safa Ramadhanti, Muhammad Alfikri http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-13
publication date: 2026-05-13
volume: 15
number: 3
starting page: 790
ending page: 799
doi: 10.30829/jai.v15i3.29248

QUR’ANIC PARENTING: DEMOCRACY AND PARENTAL ROLE MODELING IN THE TAFSĪR AL-TAḤRĪR WA AL-TANWĪR BY MUHAMMAD AL-TAHIR IBN ASHUR
type: item
description: Parental mistakes in child-rearing often trigger developmental crises in children, making Qur’anic parenting a solution-oriented paradigm that integrates dialogic interaction, discussion communication, and exemplary behavior (uswah). This qualitative study explores parenting principles through Diana Baumrind’s theories of authoritarian, authoritative, and permissive parenting in the exegesis Al-Taḥrīr wa al-Tanwīr by Muḥammad al-Ṭāhir Ibn ‘Āshūr, with a thematic analysis focusing on verses regarding parent-child interaction in Surah Hūd [11]:42–43, Yusuf [12]:4–5, Maryam [19]:42–43, As-Saffat [37]:102, and Luqman [31]:17–19. The methodology combines the approaches of Mustofa Muslim and maqāṣidi sharia to unravel adaptive parenting patterns of democratic dialogue (Nuh, Yusuf, Ibrahim with his father) that build independence, exemplary behavior (Luqman), and the internalization of moral values. This study fills a crucial gap in thematic exegesis by formulating the first authoritative-permissive and authoritarian-permissive frameworks of Qur’anic parenting based on Ibn ‘Āshūr’s previously unexplored novelty. Key contributions include: (1) a synthesis of maqāṣidi for contemporary parenting, (2) empirical validation of the democracy-exemplarity model through thematic analysis, and (3) practical guidelines for parents, enriching the discourse on Islamic psychology and family education. Thus, this study not only strengthens the theoretical foundation of the Qur’an as a source of transformative parenting but also motivates compassionate parenting practices to foster a generation resilient in spiritual and moral terms.
creator: Said Baehaki
creator: Eka Prasetiawati
creator: M. Agus Mushodiq
rights: Copyright (c) 2026 Said Baehaki, Eka Prasetiawati, M. Agus Mushodiq http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-13
publication date: 2026-05-13
volume: 15
number: 3
starting page: 800
ending page: 811
doi: 10.30829/jai.v15i3.28974

ISLAMIC COMMUNICATION EPISTEMOLOGY: AN INTEGRATIVE ANALYSIS OF REVELATION, REASON, AND EXPERIENCE AS SOURCES OF KNOWLEDGE
type: item
description: This article discusses the epistemology of Islamic Communication as an important foundation for the development of Islamic Communication Studies as an independent scientific discipline. This study begins with fundamental questions regarding the sources, processes, and validity of knowledge from an Islamic perspective. In the tradition of the philosophy of science, epistemology serves to explain how knowledge is acquired, tested, and constructed into a credible scientific system. Unlike Western epistemology, which tends to emphasize reason and empirical experience, Islamic epistemology combines revelation, reason, sensory experience, intuition, and social reality as complementary sources of knowledge. This article emphasizes that the Qur'an and Sunnah are the primary sources in forming the normative and ethical foundations of Islamic Communication. Furthermore, the universe, the human self, and human history are also understood as sources of knowledge that enrich the epistemological construction of communication. The integration of these various sources demonstrates that Islamic Communication is not only oriented towards conveying messages but also contains spiritual, moral, social, and scientific dimensions. Thus, Islamic Communication Studies can be developed through an interdisciplinary approach that connects revealed texts with empirical reality. This study concludes that Islamic Communication has objects of study, methods, systematics, utility values, and a basis for truth that enable it to stand as an independent discipline. Strengthening its epistemology is a strategic step in developing communication theory grounded in Islamic values and relevant to the needs of contemporary society.
creator: Annisa Ariftha
creator: Mailin Mailin
rights: Copyright (c) 2026 Annisa Ariftha, Mailin Mailin http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-13
publication date: 2026-05-13
volume: 15
number: 3
starting page: 812
ending page: 821
doi: 10.30829/jai.v15i3.29573

CRIMINAL NEWS WRITING STRATEGY OF okemedan.com
type: item
description: The development of digital media encourages online media to present news quickly, up-to-date, and engagingly. However, this demand often faces the risk of violating journalistic ethics, particularly in crime reporting. Previous studies have focused more on the ethics of crime reporting in general, while discussions of crime news writing strategies in local digital media are still relatively limited. This study aims to analyze the crime news writing strategies on Okemedan.com and examine their compliance with journalistic principles and the reporting code of ethics. This study uses a descriptive qualitative approach with data collection techniques through in-depth interviews, observations of reporting practices, and documentation of the crime news archives published by Okemedan.com. The key informant for this study is the managing editor of Okemedan.com, who has the authority in the selection, editing, and quality control processes of news. Data were analyzed using the Miles and Huberman model through the stages of data reduction, data presentation, and conclusion drawing. While data validity was strengthened through triangulation of sources, techniques, and time. The results of this study indicate that the crime news writing strategy on Okemedan.com emphasizes information verification, the use of official sources, the application of the 5W+1H elements, the selection of informative titles, and the avoidance of sensational language. The uniqueness of this study lies in the finding that Okemedan.com builds the appeal of crime news through a human interest approach and editorial control, rather than through the exploitation of violence or the suffering of victims. Thus, this study enriches the study of digital journalistic ethics by showing how local media can balance publication speed, reader needs, and social responsibility in crime reporting.
creator: Munajmi Ajri
creator: Erwan Effendi
rights: Copyright (c) 2026 Munajmi Ajri, Erwan Effendi http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-13
publication date: 2026-05-13
volume: 15
number: 3
starting page: 822
ending page: 829
doi: 10.30829/jai.v15i3.29303

THE CONCEPT OF COALITION AND OPPOSITION IN INDONESIAN DEMOCRACY
type: item
description: This study examines the dynamics of coalition and opposition within Indonesia’s multiparty presidential democracy, with particular attention to the implications of coalition dominance for democratic accountability, legislative oversight, and policy quality. The research is motivated by the tendency of political parties in Indonesia to form broad governing coalitions, often driven not only by programmatic alignment but also by short-term political interests, access to executive positions, and strategic bargaining. Using a literature review with an interpretive-phenomenological approach, this study analyzes scholarly works, electoral developments, and coalition configurations from the post-2004 direct presidential election era to the 2024 political transition. The findings indicate that coalitions are essential for maintaining governmental stability in a fragmented multiparty system; however, oversized coalitions may weaken the institutional role of opposition parties and reduce the effectiveness of checks and balances. A weak opposition can also increase the risk of power concentration, limit alternative policy debates, and diminish public control over government decisions. At the same time, political fragmentation may create legislative deadlock when coalition management is not supported by programmatic consistency and institutional discipline. This study argues that a healthy democracy requires a proportional balance between governing coalitions and constructive opposition. Strengthening opposition functions, improving coalition ethics, and encouraging issue-based political cooperation are necessary to enhance democratic consolidation, prevent abuse of power, and ensure that coalition politics remains oriented toward public welfare rather than merely elite interests.
creator: Baikal Firdaus
creator: Hotmatua Paralihan
rights: Copyright (c) 2026 Baikal Firdaus, Hotmatua Paralihan http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-13
publication date: 2026-05-13
volume: 15
number: 3
starting page: 830
ending page: 837
doi: 10.30829/jai.v15i3.29482

ANALYSIS OF TOURISM CONTENT FRAMING ON TRAVELOKA YOUTUBE
type: item
description: The development of digital media has positioned YouTube as a strategic platform for shaping tourism perceptions through audiovisual content. This study aims to analyze the framing of tourism content on Traveloka’s YouTube channel using Robert N. Entman’s framing model. Employing a descriptive qualitative method, this research examines the video “Itinerary and Budget Trip Sumba 5D4N.” The findings indicate that Traveloka frames Sumba as an exotic and challenging destination that remains accessible through well-planned travel supported by integrated digital services. The use of a daily vlog format with personal storytelling receives positive responses from audiences, as it fosters emotional engagement and presents an authentic travel experience. However, this study also identifies limitations in the content, particularly the lack of explicit information regarding worship facilities and the halal or non-halal status of food, which are essential for Indonesian travelers. These findings suggest that while Traveloka’s framing is strong in visual and emotional aspects, there is room for improvement to create more comprehensive and audience-responsive tourism content.
creator: Novi Anggraini
creator: Abdul Rasyid
rights: Copyright (c) 2026 Novi Anggraini, Abdul Rasyid http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-14
publication date: 2026-05-14
volume: 15
number: 3
starting page: 838
ending page: 848
doi: 10.30829/jai.v15i3.29249

THE COMMODIFICATION OF RELIGION IN AINIQUA MINERAL WATER PRODUCTS IN MEDAN CITY
type: item
description: The phenomenon of religious commodification in consumer products is increasingly evident through the use of religious symbols, narratives, and identities as marketing strategies. This study aims to analyze the process of religious commodification in Ainiqua mineral water products in Medan City and identify factors that hinder its implementation. This study uses a descriptive qualitative approach with data collection techniques through observation, in-depth interviews, and documentation. The research informants consisted of four people, consisting of Ainiqua managers, production heads/workers, religious leaders, and consumers in Medan City. The analysis was conducted by referring to Vincent Mosco's commodification theory and Theodor Adorno's cultural industry theory. The results show that religious commodification in Ainiqua products occurs through three main forms. First, content commodification is seen in the use of the "prayer water" narrative, murottal chanting, halal labels, and hijaiyah letter symbols as added value to the product. Second, audience commodification is carried out by targeting the Muslim middle class and the da'wah community as a market base. Third, labor commodification is seen in the involvement of workers who interpret production activities as part of spiritual devotion. This research also identified several obstacles, such as competition in the mineral water market, resistance from some communities to the commercialization of religious symbols, and the challenge of maintaining a balance between spiritual values and economic interests. This research contributes to enriching studies of religious communication, the political economy of communication, and the halal industry by demonstrating how religious symbols are constructed into economic value in the marketing practices of everyday consumer products.
creator: Muhammad Safitrah
creator: Muhammad Jailani
rights: Copyright (c) 2026 Muhammad Safitrah, Muhammad Jailani http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-15
publication date: 2026-05-15
volume: 15
number: 3
starting page: 861
ending page: 873
doi: 10.30829/jai.v15i3.29295

REPRESENTATION OF RELIGIOSITY IN THE FILM KOMANG BY NAYA ANINDITA: A ROLAND BARTHES SEMIOTIC ANALYSIS
type: item
description: This study aims to analyze the representation of religiosity in Naya Anindita's film Komang through Roland Barthes's semiotic approach. This study departs from the importance of film as a popular media that not only provides entertainment, but also shapes social meanings regarding religion, culture, tolerance, and identity in a multicultural society. This study uses a qualitative descriptive method with data collection techniques through direct observation of film scenes, visual documentation, and relevant literature searches. Data are analyzed using three levels of meaning in Barthes's semiotics, namely denotation, connotation, and myth. The results show that religiosity in the film Komang is represented through worship practices, cultural symbols, traditional clothing, body gestures, prayers, and social interactions between characters from different religious and cultural backgrounds. At the denotative level, the film shows religious activities such as praying, prayer, group prayers, and traditional ceremonies. At the connotative level, these signs represent obedience, spirituality, respect for tradition, and tolerance. Meanwhile, at the mythical level, the film constructs the idea that religiosity is not merely ritualistic, but also serves as the foundation for morality, patience, acceptance, and social harmony. Thus, the film Komang represents religiosity as an inclusive human value and as a space for dialogue between love, faith, culture, and diversity.
creator: Mhd. Arif Lubis
creator: Fakhrur Rozi
rights: Copyright (c) 2026 Mhd. Arif Lubis, Fakhrur Rozi http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-15
publication date: 2026-05-15
volume: 15
number: 3
starting page: 874
ending page: 883
doi: 10.30829/jai.v15i3.29321

THE ETERNITY OF NATURE ACCORDING TO THE PHILOSOPHER IN IMAM AL-GHAZALI'S TAHAFUT AL-FALASIFAH
type: item
description: This study examines the concept of the eternity of the world (qidam al-‘ālam) in the perspective of Muslim philosophers and its critique in Tahafut al-Falasifah by Imam al-Ghazali. The research aims to analyze the differences between al-Farabi and Ibn Sina, who argue that the universe is temporally eternal through the theory of emanation (al-fayḍ), and the Islamic theological view which affirms that the world was created out of nothing (ḥudūṡ al-‘ālam). This study employs a qualitative method with a library research approach, using descriptive-analytical and comparative-critical analysis. The primary source is Tahafut al-Falasifah, supported by relevant secondary literature. The findings indicate that the philosophers conceive the relationship between God and the world as a necessary and eternal causal relation, implying that the universe has no temporal beginning, although it remains ontologically dependent upon God. In contrast, al-Ghazali rejects this necessity and asserts that God is a voluntary agent (fā‘il mukhtār) who creates the world through His free will. This debate has had a significant impact on the development of Islamic theology and philosophy, particularly in defining the respective roles of reason and revelation in addressing metaphysical questions.
creator: Melani Melani
creator: Endang Ekowati
rights: Copyright (c) 2026 Melani Melani, Endang Ekowati http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-15
publication date: 2026-05-15
volume: 15
number: 3
starting page: 884
ending page: 892
doi: 10.30829/jai.v15i2.28742

PUBLIC TIKTOK RESPONSES TO THE #STOPDEFORESTASI CAMPAIGN: AN ANALYSIS OF COMMUNICATION STYLE
type: item
description: This study examines public responses to the #StopDeforestasi campaign on TikTok, focusing on the dynamics of communication style and the meanings produced by audiences in digital space. Using a qualitative content analysis approach, the data were collected through observation of content and user interactions on the account @zona.hening. The findings show that the campaign was able to generate strong emotional resonance through persuasive visuals and narratives, thereby encouraging public engagement in the form of comments, likes, and shares. However, such engagement did not fully represent in-depth understanding, as most responses remained affective and symbolic in nature. On the other hand, reflective, critical, and mobilizing responses were also identified, indicating the potential for a shift from slacktivism toward more substantive ecological awareness. This study confirms that the effectiveness of digital campaigns lies not only in their level of visibility, but also in the quality of the discourse they generate, although challenges remain in fostering critical and sustainable environmental literacy.
creator: Sri Wahyu Andini
creator: Nurhanifah Nurhanifah
rights: Copyright (c) 2026 Sri Wahyu Andini, Nurhanifah Nurhanifah http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-16
publication date: 2026-05-16
volume: 15
number: 3
starting page: 893
ending page: 905
doi: 10.30829/jai.v15i3.29392

PUBLIC RELATIONS STRATEGY OF THE ASSET RECOVERY AGENCY OF THE ATTORNEY GENERAL’S OFFICE OF THE REPUBLIC OF INDONESIA IN SOCIALIZING STATE CONFISCATED GOODS AUCTIONS ON DIGITAL MEDIA
type: item
description: This study analyzes the public relations strategy of the Attorney General's Office of the Republic of Indonesia's Asset Recovery Agency in promoting the auction of state-confiscated assets through digital media. This study is important because promoting the auction of state-confiscated assets requires not only rapid information dissemination but also a transparent, educational communication strategy that encourages public participation. This study uses a qualitative approach with a case study method. Data were collected through in-depth interviews, non-participatory observation of official digital media, and documentation of the agency's publications. Research informants included the Asset Recovery Agency's digital media managers, internal parties, and the public as the audience for the auction information. The results show that the digital public relations strategy was implemented through the stages of planning, implementation, and evaluation of communications. The digital media used included Instagram, the website, and Facebook, with Instagram as the primary channel due to its visual character, broad audience reach, and segmentation features through insights and digital advertising. The messages conveyed were informative and educational, particularly regarding the type of goods, prices, locations, procedures, and auction conditions. The findings also indicate the practice of two-way communication through comments, direct messages, and WhatsApp contacts, although the reach of information and the quality of public interaction still need to be strengthened. This study confirms that digital public relations strategies play an important role in increasing transparency, public understanding, and public trust in the management of state confiscated assets.
creator: Salsabila Azzahra
creator: Farhan Indra
rights: Copyright (c) 2026 Salsabila Azzahra, Farhan Indra http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-16
publication date: 2026-05-16
volume: 15
number: 3
starting page: 906
ending page: 915
doi: 10.30829/jai.v15i3.29418

CONCEPTUALIZATION OF ISLAMIC POLITICAL COMMUNICATION: ANALYSIS OF SCOPE, OBJECTIVES, FUNCTIONS, AND ETHICS BASED ON QUR'ANIC VALUES
type: item
description: This article aims to examine the concept of political communication from an Islamic perspective, emphasizing the scope, objectives, functions, theories, and ethics of political communication derived from the values of the Qur'an. This study is motivated by the importance of political communication as a strategic instrument in building relationships between political actors, institutions of power, the media, and society. From an Islamic perspective, political communication is not only understood as a process of conveying messages related to power and public interests, but also as a social practice that must be based on the principles of honesty, justice, trustworthiness, propriety, and the welfare of the people. This article uses a qualitative approach based on literature review by examining various relevant literature on political communication, Islamic communication, political communication theory, and the ethical principles of communication in the Qur'an. The results of the study indicate that Islamic political communication has a scope that includes political communicators, political messages, political media, audiences, and communication effects. The objectives of Islamic political communication are directed at building political awareness, socializing values, articulating interests, and creating a political order oriented towards the welfare of the people. Furthermore, the functions of Islamic political communication include conveying information, political education, advocacy, publication, social control, and shaping public opinion. The ethics of political communication in the Qur'an emphasize the principles of qaulan sadidan (consistency), tabayyun (intelligence), justice, and moral responsibility. Thus, Islamic political communication can serve as a normative framework for establishing civilized, transparent, participatory political practices that are oriented toward moral and spiritual values.
creator: Annisa Ariftha
creator: Anang Anas Azhar
rights: Copyright (c) 2026 Annisa Ariftha, Anang Anas Azhar http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-16
publication date: 2026-05-16
volume: 15
number: 3
starting page: 916
ending page: 924
doi: 10.30829/jai.v15i3.29575

COMMUNICATION AUDIT OF THE BINJAI CITY NATIONAL NARCOTICS AGENCY (BNN) IN SOCIALIZING THE DANGERS OF DRUGS
type: item
description: This study aims to analyze the communication audit of the National Narcotics Agency (BNN) of Binjai City in implementing socialization of the dangers of drug abuse, with a focus on the message planning process, the use of communication media, audience response, and obstacles to program evaluation. This study used a descriptive qualitative approach with data collection techniques through in-depth interviews with three informants from the BNN Binjai City public relations department, observation of socialization activities, and documentation. The results showed that the socialization activities were carried out informatively and persuasively through direct counseling, interactive discussions, visual media, and the use of social media. The socialization messages were also tailored to the characteristics of the audience, thus encouraging participation and a positive response from the community. However, the communication audit showed that the evaluation aspect remains a major weakness. Program evaluation is still general, focusing on the number of participants and activity participation, and is not supported by measurable indicators, standardized evaluation instruments, or systematic management of community feedback. This finding confirms that the effectiveness of socialization of the dangers of drugs is determined not only by the success of message delivery, but also by the organization's ability to evaluate the impact of communication on an ongoing basis. This study recommends strengthening data-driven evaluation systems, developing measurable success indicators, and optimizing communication technology to increase the effectiveness of the Binjai City National Narcotics Agency (BNN) outreach program.
creator: Dian Permata
creator: Lies Utami Efni Safitri
rights: Copyright (c) 2026 Dian Permata, Lies Utami Efni Safitri, Lies Utami Efni Safitri http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-17
publication date: 2026-05-17
volume: 15
number: 3
starting page: 925
ending page: 934
doi: 10.30829/jai.v15i3.29420

ANALYSIS OF PUBLIC PERCEPTION ON X SOCIAL MEDIA REGARDING GOVERNMENT RESPONSE NARRATIVES TO THE 2025 SUMATRA FLOOD AND LANDSLIDE CRISIS
type: item
description: This study aims to analyze public perception on social media X regarding the narrative of the government's response to the 2025 Sumatra flood and landslide crisis through the perspective of Situational Crisis Communication Theory (SCCT). This study uses a qualitative approach with a content analysis method on 59 public posts consisting of tweets, tweet replies, and tweet quotes during the period of November–December 2025. Data were selected purposively based on relevance to the issue of the government's response, then analyzed through the stages of data reduction, open coding, theme grouping, and theoretical interpretation using SCCT. The results show that public perception is dominated by critical evaluations of the government, especially regarding responses that are considered slow and inadequate, crisis communication that lacks empathy, policy inaccuracy, and the public's tendency to associate disasters with structural issues such as environmental damage and government governance. The findings also show a perception of regional injustice between the central and regional governments, although there is a small amount of support and ambivalent evaluation. From the SCCT perspective, crises that can be objectively categorized as victim crises tend to be perceived by the public as close to preventable crises due to the high attribution of responsibility to the government. This study confirms that social media X plays a crucial role as a digital space in shaping public perceptions, collective emotions, attributions of responsibility, and legitimacy toward government communications in crisis situations.
creator: Hayrasyirah Ryazinharwa
creator: Abdul Karim Batubara
rights: Copyright (c) 2026 Hayrasyirah Ryazinharwa, Abdul Karim Batubara http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-20
publication date: 2026-05-20
volume: 15
number: 3
starting page: 935
ending page: 944
doi: 10.30829/jai.v15i3.29502

ANALYSIS OF DIGITAL TOURISM COMMUNICATION MANAGEMENT AT SWEEMBATH NATURAL BATHING TOURISM IN NAGA SOPA VILLAGE
type: item
description: This study analyzes digital tourism communication management at Sweembath Natural Bathing Tourism in Naga Sopa Village, with particular attention to how digital communication is planned, implemented, and evaluated in a locally managed natural tourism destination. Using a descriptive qualitative approach, data were collected through in-depth interviews, observation, and documentation involving tourism managers, local community members, tourists, and village officials. The findings reveal that digital communication management has utilized Instagram, Facebook, and TikTok as promotional channels; however, its implementation remains fragmented and unsystematic. The main weaknesses are reflected in the absence of structured content planning, inconsistent content production, limited audience segmentation, and the lack of formal evaluation based on digital engagement indicators. These limitations indicate that digital media are still used primarily as spontaneous promotional tools rather than as part of an integrated tourism communication strategy. The study contributes to digital tourism communication studies by highlighting the managerial challenges of community-based natural tourism destinations in rural contexts. Practically, the findings suggest the need to strengthen digital communication capacity, develop a content calendar, improve digital infrastructure, and establish periodic evaluation mechanisms to enhance destination visibility and visitor interest
creator: Salsabila Mardian Putri
creator: Laila Rohani
rights: Copyright (c) 2026 Salsabila Mardian Putri, Salsabila Mardian Putri http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-20
publication date: 2026-05-20
volume: 15
number: 3
starting page: 945
ending page: 954
doi: 10.30829/jai.v15i3.29463

CONCEPTUAL ANALYSIS OF ORGANIZATIONAL COMMUNICATION IN IMPROVING COORDINATION, WORKING RELATIONS, AND ORGANIZATIONAL EFFECTIVENESS
type: item
description: Organizational communication is a fundamental element in building coordination, working relationships, and the effectiveness of achieving organizational goals. This article aims to conceptually examine the meaning, function, media, forms, and flow of organizational communication in supporting the work dynamics of modern organizations. This study uses a qualitative approach based on literature review by examining various relevant concepts and theories of organizational communication. The results of the study indicate that organizational communication functions not only as a process of conveying messages, but also as a mechanism for integration, control, coordination, decision-making, and the formation of interpersonal relationships. Effective communication enables each member of the organization to clearly understand their roles, duties, and responsibilities. In addition, the use of appropriate communication media, whether interpersonal media, group media, or digital technology-based media, can accelerate the distribution of information and reduce the potential for misunderstandings. Verbal and nonverbal forms of communication also play an important role in strengthening the meaning of the message conveyed. Meanwhile, the flow of vertical, horizontal, internal, and external communication shows that organizations require an open, directed, and continuous communication system. This article emphasizes that organizational success is greatly influenced by the ability to manage messages, communication networks, relationships between members, and responses to a dynamic environment. Thus, organizational communication can be understood as the primary foundation for creating an organization that is adaptive, productive, and oriented toward achieving shared goals.
creator: Annisa Ariftha
creator: Nursapia Harahap
rights: Copyright (c) 2026 Annisa Ariftha, Nursapia Harahap http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-24
publication date: 2026-05-24
volume: 15
number: 3
starting page: 955
ending page: 965
doi: 10.30829/jai.v15i3.29574

BMKG'S DISASTER COMMUNICATION STRATEGY ON INSTAGRAM: A MEDIA ECOLOGY ANALYSIS OF THE @infobmkgsumut ACCOUNT
type: item
description: This study analyzes the BMKG's disaster communication strategy through the Instagram account @infobmkgsumut using the perspectives of media ecology and the social construction of reality. This study is motivated by the importance of delivering disaster information quickly, clearly, and easily understood by the public, especially in the context of North Sumatra, which is vulnerable to extreme weather, tidal flooding, hydrometeorological disasters, and seismic activity. This study uses a descriptive qualitative method with data collection techniques through observation of Instagram content, documentation of posts, and interviews with six informants from the Asahan, Pematang Siantar, Langkat, Deli Serdang, and Medan regions. The results show that @infobmkgsumut constructs risk through early warnings, infographics, reels, press releases, weather symbols, regional markers, event periods, and awareness narratives. Disaster risk is not only conveyed as technical data, but is packaged as a social reality that needs to be understood and responded to preventively. Public acceptance of disaster messages is influenced by visual clarity, regional relevance, local experience, and the ease of information being applied in daily activities. This study concludes that Instagram acts as a media ecology that shapes how disaster messages are produced, visualized, received, and internalized by the public.
creator: Ramzy Ikram
creator: Faisal Riza
rights: Copyright (c) 2026 Ramzy Ikram, Faisal Riza http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-24
publication date: 2026-05-24
volume: 15
number: 3
starting page: 966
ending page: 979
doi: 10.30829/jai.v15i3.29588

VERBAL AND NONVERBAL COMMUNICATION PATTERNS IN THE CATCALLING PHENOMENON IN THE UNIVERSITY OF NORTH SUMATERA
type: item
description: The phenomenon of catcalling remains common in campus interactions and appears through direct verbal and nonverbal communication without personal relationships or consent from the recipient. This study aims to analyze verbal and nonverbal communication patterns in the catcalling phenomenon at the University of North Sumatra by using the Stimulus–Organism–Response (S-O-R) theory as an analytical framework. This study employed a descriptive qualitative method through in-depth interviews with female students who had experienced catcalling on campus. The findings show that verbal communication patterns appear through calls, comments, and seductive expressions such as “beautiful,” “dear,” “sst beautiful,” and “smile, please.” Nonverbal communication patterns are shown through intense stares, whistles, smiles, and body gestures directed at victims. These forms of communication function as stimulus that triggers internal psychological processing among victims, including discomfort, fear, and vigilance. The responses that emerge include silence, ignoring the perpetrator, avoiding eye contact, and leaving the location. The theoretical contribution of this study lies in explaining catcalling as a patterned interpersonal communication process in which verbal and nonverbal messages operate as stimulus, victims’ emotional and cognitive experiences function as organism, and defensive actions appear as response. Thus, catcalling is not merely a spontaneous act, but a repeated communication pattern shaped by verbal expressions, nonverbal cues, and interactional situations in campus spaces.
creator: Tanya Chynta Wulandari Alamsyah
creator: Hotmatua Paralihan
rights: Copyright (c) 2026 Tanya Chynta Wulandari Alamsyah, Hotmatua Paralihan http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-24
publication date: 2026-05-24
volume: 15
number: 3
starting page: 980
ending page: 988
doi: 10.30829/jai.v15i3.29589

BINJAI CITY GOVERNMENT POLICY ON PROVIDING ASSISTIVE TOOLS FOR PEOPLE WITH DISABILITIES AT THE BINJAI CITY SOCIAL SERVICES REVIEWED FROM THE PERSPECTIVE OF FIQH SYASAH
type: item
description: This study analyzes the Binjai City Government's policy on providing assistive devices for people with disabilities through the Binjai City Social Service and reviews it from a fiqh siyasah perspective. The study uses a normative-empirical legal approach with data collection techniques through literature studies, observation, documentation, and interviews with relevant parties at the Binjai City Social Service. The results show that the policy on providing assistive devices has been implemented in the form of social assistance such as wheelchairs, canes for the blind, hearing aids, and other supporting devices according to the needs of beneficiaries. Empirical findings indicate that this program contributes to increasing mobility, independence, and social access for people with disabilities. However, its implementation has not been fully optimal due to budget constraints, incomplete recipient data collection, and uneven distribution of assistance. From a fiqh siyasah perspective, this policy is in line with the principles of maslahah, justice, government mandate, and protection of vulnerable groups. The scientific contribution of this study lies in strengthening the study of inclusive social policies based on Islamic governance values, particularly in fulfilling the rights of people with disabilities at the local government level.
creator: Tiara Dyah Wira Ningsih
creator: Maulidya Mora Matondang
rights: Copyright (c) 2026 Tiara Dyah Wira Ningsih, Maulidya Mora Matondang http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-24
publication date: 2026-05-24
volume: 15
number: 3
starting page: 989
ending page: 998
doi: 10.30829/jai.v15i3.29591

ANALYSIS OF IMAM AL-MAWARDI'S VIEWS ON THE PRACTICE OF RISYWAH IN THE DPR/DPRD ELECTIONS AND ITS RELEVANCE TO THE ELECTION SYSTEM IN INDONESIA
type: item
description: Money politics in the election of members of the House of Representatives (DPR) and Regional House of Representatives (DPRD) remains a serious challenge to electoral integrity in Indonesia because it weakens voters’ political autonomy, distorts representation, and undermines the principle of fair elections. In Islamic legal thought, this practice is closely related to risywah, namely the use of material incentives to influence public decisions or obtain political office. This study aims to analyze Imam al-Mawardi’s concept of risywah, examine its relation to Indonesian electoral law, and formulate its relevance for strengthening the ethical foundation of Indonesia’s electoral system. This research employs a normative juridical method using conceptual, statutory, and historical approaches through library research on classical Islamic legal texts, electoral legislation, and relevant scholarly literature. The findings show that al-Mawardi’s thought offers a normative-ethical framework for understanding money politics as a defect in political legitimacy. Risywah not only violates legal norms but also eliminates ‘adālah as a fundamental requirement of leadership, damages public trust, and contradicts the objectives of governance based on amānah and maṣlaḥah. The novelty of this study lies in positioning al-Mawardi’s political thought as an ethical corrective to the formalistic enforcement of electoral law in Indonesia. Therefore, strengthening electoral integrity requires not only legal sanctions but also the internalization of Islamic political ethics, public education, and consistent supervision against transactional politics
creator: Aulia Sabrina Hasibuan
creator: Zulkifli Nas
rights: Copyright (c) 2026 Aulia Sabrina Hasibuan, Zulkifli Nas http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-26
publication date: 2026-05-26
volume: 15
number: 3
starting page: 999
ending page: 1011
doi: 10.30829/jai.v15i3.29670

ANALYSIS OF DA'WAH AND THE REPRESENTATION OF WOMEN'S SPIRITUALITY IN @Aniqqalfaqiroh's DA'WAH CONTENT
type: item
description: This research is motivated by the increase in digital da'wah which highlights women's spirituality emotionally and reflectively. The @aniqqalfaqiroh account has become the focus because it consistently discusses motherhood, marriage wounds, and women's inner recovery. This research formulates three main questions: how is the rhetoric of da'wah used, how is the representation of women's spirituality constructed, and what forms of da'wah are displayed in digital content. This research aims to analyze the da'wah rhetoric used in conveying messages about women's spirituality, examine the representation of women's spirituality in content, and identify forms of da'wah that are raised on the themes of motherhood and marriage wounds. Theoretically, this research uses Aristotle's rhetorical theory (ethos, pathos, logos), Stuart Hall's theory of representation, and the concept of women's spirituality in Islam as a basis for analysis. The research methodology used is a descriptive qualitative approach with narrative analysis methods. Data was obtained through in-depth observation of video content and Instagram uploads, content analysis, and interviews with relevant informants. The analysis technique is carried out by categorizing rhetorical elements, forms of preaching, and the construction of spirituality representations that appear in digital narratives. The research results show that @aniqqalfaqiroh's preaching rhetoric combines ethos, for example, seen in the credibility of sharing spiritual experiences and household reflections, fostering trust in the audience, pathos, for example from gentle language, empathy, touching feelings to form a space for women to recover, and logos, for example, seen in the invitation to understand life's trials as a destiny to get closer to Allah and spiritual strengthening for women. Women's spirituality is represented as an active subject interpreting life's trials through the role of mother, parenting knowledge, and inner healing. The forms…
creator: Safariyarti Saragih
creator: Pahri Siregar
creator: Mohd. Rafiq
rights: Copyright (c) 2026 Safariyarti Saragih http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-26
publication date: 2026-05-26
volume: 15
number: 3
starting page: 1012
ending page: 1024
doi: 10.30829/jai.v15i3.29665

AL-MAQRIZI'S THEORY OF INFLATION: AN EXAMINATION OF IGHATSAH AL-UMMAH AND ITS RELEVANCE TO CONTEMPORARY INDONESIAN ECONOMIC PHENOMENA
type: item
description: Inflation has long been treated as a phenomenon of modern industrial capitalism, yet classical Muslim scholars had already developed sophisticated analyses of price instability several centuries earlier. This study examines the theory of inflation developed by Taqiyuddin Ahmad bin Ali al-Maqrizi (1364 to 1442 CE) in his treatise Ighatsah al-Ummah bi Kasyf al-Ghummah, and explores its relevance to the inflationary dynamics of post-pandemic Indonesia between 2020 and 2024. Employing a qualitative library research design with content analysis and comparative interpretation, the study draws on the Arabic edition of the treatise, the critical translation of Allouche, and a wide range of secondary literature including Bank Indonesia reports and contemporary Islamic economics journals. The findings reveal that al-Maqrizi classified the causes of inflation into natural inflation and inflation arising from human error, with the latter encompassing administrative corruption, excessive taxation, and the over-issuance of fulus or non-precious currency. His prescription of returning to a stable monetary standard based on dinar and dirham, combined with the moral reform of the ruling class, anticipated the quantity theory of money by several centuries. When read against contemporary Indonesia, his framework displays striking explanatory power in interpreting Bank Indonesia's unconventional liquidity expansion during the pandemic, persistent corruption within public institutions, and the volatility of food prices that burden lower-income households. The study concludes that al-Maqrizi's thought should not be treated merely as historical heritage but as a living intellectual resource for understanding present-day macroeconomic challenges in Indonesia.
creator: Nabil Shawab Al Mujaddid
rights: Copyright (c) 2026 Nabil Shawab al Mujaddid http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-28
publication date: 2026-05-28
volume: 15
number: 3
starting page: 1025
ending page: 1032
doi: 10.30829/jai.v15i3.29692

ACCOMMODATION OF INSTRUCTIONAL ISSUES IN LEARNING ISLAMIC CULTURAL HISTORY: RECONSTRUCTION OF THE ISLAMIC EDUCATION CURRICULUM THROUGH A RESPONSIVE EVALUATION APPROACH
type: item
description: This study aims to examine the instructional issues in the learning of Islamic Cultural History (SKI) within the Islamic Religious Education (PAI) curriculum and to reconstruct the PAI curriculum through a Responsive Evaluation approach. The urgency of this research lies in the persistent gap between the formal curriculum and actual classroom practice, particularly in the representation of SKI as a subject area that is often perceived as memorization-based and historically disconnected from students' contemporary contexts. Employing a qualitative research design with document analysis and field observation, this study involved PAI teachers and curriculum coordinators at Islamic educational institutions in East Lombok. Data were collected through in-depth interviews, classroom observations, and curriculum document reviews, then analyzed using responsive evaluation indicators developed by Stake (1975) and refined by contemporary scholars. The findings reveal three critical instructional issues: (1) the dominance of transmissive pedagogical approaches, (2) misalignment between curriculum objectives and student learning outcomes, and (3) limited integration of higher-order thinking skills (HOTS) in SKI learning materials. The reconstructed curriculum model proposed in this study incorporates contextual learning principles, multicultural perspectives, and inquiry-based instructional strategies. This study contributes to PAI curriculum development discourse by providing an empirically grounded evaluation framework that bridges policy intent and classroom reality.
creator: Zainul Arifin
creator: Welly Kuswanto
rights: Copyright (c) 2026 Zainul Arifin, Welly Kuswanto http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-28
publication date: 2026-05-28
volume: 15
number: 3
starting page: 1033
ending page: 1043
doi: 10.30829/jai.v15i3.29683

COMMUNICATION STRATEGY IN HANDLING INDIHOME CUSTOMER COMPLAINTS AT THE TELKOM STO SUKARAMAI OFFICE
type: item
description: This study aims to analyze the communication strategies of service officers in handling IndiHome customer complaints at the Telkom STO Sukaramai Office and its impact on customer satisfaction. The study used a descriptive qualitative approach with data collection techniques through interviews and observations. Data analysis was carried out through reduction, presentation, and drawing conclusions, with triangulation techniques for validity. The results showed that communication was carried out interpersonally through direct interaction and digital media such as telephone and WhatsApp. Although officers have demonstrated a professional attitude and provided education to customers, communication effectiveness is still not optimal, especially in terms of message clarity and empathetic approach. In addition, service quality has not been consistent in terms of responsiveness and reliability. This condition causes the level of customer satisfaction to be in the fairly satisfied category. Therefore, it is necessary to improve the integration between communication strategies and service quality to improve customer satisfaction.
creator: Astika Nisa Alfifa
creator: Nursapia Harahap
rights: Copyright (c) 2026 Astika Nisa Alfifa, Nursapia Harahap http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-30
publication date: 2026-05-30
volume: 15
number: 3
starting page: 1044
ending page: 1055
doi: 10.30829/jai.v15i3.29590

PARENTAL RESPONSIBILITY FOR CHILDREN'S MENTAL HEALTH IN MUSLIM FAMILIES IN SINGAPORE: AN ANALYSIS BASED ON HIFZ AL-NASL THEORY
type: item
description: Recent national data indicate a serious mental health crisis among youth in Singapore. The National Youth Mental Health Study conducted by the Institute of Mental Health reported that 30.6% of youths aged 15–35 experienced severe or extremely severe symptoms of depression, anxiety, and/or stress. In addition, suicide remains the leading cause of death among youths aged 10–29, with 314 suicide cases recorded in 2023 by Samaritans of Singapore. These statistics also include youths from Muslim families, indicating that religious identity alone does not prevent mental health disorders. This study examines parental responsibility for children’s mental health within Muslim families in Singapore through the framework of Hifz al-Nasl, one of the objectives of Islamic law (*maqasid al-shari‘ah*). Using an empirical juridical approach grounded in Islamic legal theory, this qualitative field research explores how parents understand and practice their responsibilities toward the psychological, emotional, and spiritual well-being of their children. The study finds that Hifz al-Nasl extends beyond the preservation of biological lineage to include mental and emotional protection necessary for establishing *sakinah* and *mawaddah wa rahmah* within Muslim families. The study recommends strengthening mental health literacy and faith-based parenting practices in Muslim households in Singapore.
creator: Muhammad Norikqaf Bin Mohd Roslee
creator: Bagus Ramadi
rights: Copyright (c) 2026 Muhammad Norikqaf, Bagus Ramadi http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-01
publication date: 2026-06-01
volume: 15
number: 3
starting page: 1056
ending page: 1067
doi: 10.30829/jai.v15i3.29855

IMPLEMENTATION OF ISLAMIC COMMUNICATION PRINCIPLES IN FORMING HARMONY IN SOCIAL INTERACTION IN THE COMMUNITY: A QUALITATIVE STUDY OF THE SOCIAL SPACE OF COFFEE SHOP IN BANDA ACEH CITY
type: item
description: This article discusses the implementation of Islamic communication principles in social life as an effort to build polite, ethical, and harmonious patterns of social interaction. Islamic communication is not only understood as a process of conveying messages, but also as a social practice based on the values of faith, sharia, and morals. Communication problems in modern society, especially amidst the development of digital media and public interaction spaces, show a tendency to use impolite language, the dissemination of information without verification, and a weakening of moral responsibility in communication. Therefore, this article aims to analyze the concept of Islamic communication, social life, the principles of Islamic communication, and their relevance in building social harmony. This study uses a qualitative-descriptive approach based on library research by reviewing various literature related to Islamic communication, social interaction, social support, and da'wah. The results of the study indicate that the principles of qaulan sadidan, qaulan balighan, qaulan maysuran, qaulan layyinan, qaulan kariman, and qaulan ma'rufan have an important role in forming communication that is correct, effective, easy to understand, gentle, noble, and oriented towards goodness. Furthermore, the role of preachers as communicators, counselors, problem solvers, managers, and entrepreneurs expands the function of Islamic communication in addressing social challenges. Thus, Islamic communication can serve as an ethical and practical framework for building a civilized, tolerant society capable of maintaining the quality of social interactions in the global era.
creator: Annisa Ariftha
creator: Abdullah Abdullah
rights: Copyright (c) 2026 Annisa Ariftha, Abdullah Abdullah http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-03
publication date: 2026-06-03
volume: 15
number: 3
starting page: 1068
ending page: 1076
doi: 10.30829/jai.v15i3.29771

INTERNAL COMMUNICATION STRATEGY OF LEADERS WITHOUT A PUBLIC RELATIONS FUNCTION AT THE DOLOK ILIR TENERA MACHINE FACTORY
type: item
description: This study aims to analyze the internal communication strategy of leaders at the Tenera Machine Factory (PMT) Dolok Ilir, a manufacturing organization operating without a formal Public Relations (PR) department. Using a descriptive qualitative approach with a case study, data were collected through in-depth interviews, observation, and documentation. The results show that the unit leader performs a substitution function for PR through a hybrid communication strategy. This strategy integrates the use of WhatsApp Groups as a digital channel for rapid and transparent information dissemination, combined with interpersonal communication through "ngumpul pagi" (morning gathering) activities to provide clarification and build emotional closeness. Although the absence of a PR unit poses challenges in the form of message distortion risks and information overload centered on the leader, the use of informal communication channels and a relay system has proven effective in minimizing these obstacles. This study concludes that the leader's interpersonal communication competence and the optimization of instant media are key to the effectiveness of information flow within a minimalist organizational structure.
creator: Dian Permatasari
creator: Muhammad Husni Ritonga
rights: Copyright (c) 2026 Dian Permatasari, Muhammad Husni Ritonga http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-05
publication date: 2026-06-05
volume: 15
number: 3
starting page: 1077
ending page: 1086
doi: 10.30829/jai.v15i3.29429

FROM FACE-TO-FACE COMMUNICATION TO DIGITAL INTERACTION: AN EXPLORATION OF THE GEN Z COMMUNITY IN NORTH SUMATRA
type: item
description: The use of TikTok as a short-video social media platform has transformed the way Generation Z builds social interaction and relationships. This study aims to identify changes in communication practices and social relations among Generation Z resulting from the use of TikTok. The research employed a qualitative approach with a case study design focusing on the Generation Z community in Kelurahan Kota Matsum, Sumatera Utara. Informants were selected using purposive sampling with the criteria of Generation Z individuals who actively use TikTok, with a total of six informants. Data were collected through in-depth interviews and non-participant observation. The data were analyzed using thematic analysis techniques. The findings reveal that the use of TikTok encourages changes in communication practices from face-to-face communication toward digital interaction characterized by visual, brief, and symbolic forms. Social relationships among Generation Z tend to become more flexible and fluid, and are no longer entirely dependent on physical proximity. Social relations are interpreted as digitally mediated connections influenced by self-representation and audience responses. In addition, TikTok’s algorithm plays a role in shaping social connectivity through content visibility mechanisms. These findings indicate that TikTok functions as a digital social space as well as a primary medium in the transformation of Generation Z communication practices from face-to-face interaction to digital interaction. The study implies that the dominance of digital interaction reshapes the quality of social relations and social cohesion among Generation Z at the local community level, highlighting the need for adaptive communication strategies to maintain a balance between digital interaction and face-to-face communication.
creator: Hanif Maulana Pratama
creator: Irwansyah Irwansyah
rights: Copyright (c) 2026 Hanif Maulana Pratama, Irwansyah Irwansyah http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-05
publication date: 2026-06-05
volume: 15
number: 3
starting page: 1087
ending page: 1094
doi: 10.30829/jai.v15i3.29618

PROBLEMS OF DAKWAH MANAGEMENT IN THE OFFICE OF RELIGIOUS AFFAIRS, TANAH PINEM DISTRICT DAIRI REGENCY
type: item
description: This study examines the problems of da'wah management at the Office of Religious Affairs (KUA) in Tanah Pinem District, Dairi Regency, an area with a minority Muslim community. This study is important because da'wah management in minority areas is not only faced with religious issues, but also with limitations in human resources, worship facilities, budget support, geographical conditions, and the socio-cultural dynamics of the local community. This study aims to analyze the implementation of da'wah management functions, including planning, organizing, implementing, monitoring, and evaluating the religious development of the minority Muslim community. The study used a qualitative approach with a case study method. Data were obtained through observation, interviews, and documentation of the KUA and da'wah actors involved in religious activities in Tanah Pinem District. The results show that da'wah management has not been running optimally due to the limited number and capacity of da'i, minimal supporting facilities, low community participation, weak institutional coordination, and the dominant influence of customs and the community's economic conditions. Nevertheless, the KUA strives to strengthen da'wah through collaboration with religious leaders, a cultural approach, the use of communication media, and the development of religious instructors. The novelty of this research lies in the analysis of da'wah management through the formal institution of KUA in the context of a minority Muslim community, thus contributing to the development of a more adaptive, participatory, and contextual da'wah model.
creator: Sabri Tudar Sihotang
creator: Waizul Qarni
rights: Copyright (c) 2026 Sabri Tudar Sihotang, Waizul Qarni http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-05
publication date: 2026-06-05
volume: 15
number: 3
starting page: 1095
ending page: 1105
doi: 10.30829/jai.v15i3.29672

INTERGRATION OF THE MINIMUM AGE LIMIT FOR MARRIAGE IN A CHILD PROTECTION PERSPECTIVE IN INDONESIA
type: item
description: This study examines the regulation of the minimum marriage age in Indonesia from the perspectives of child protection and Islamic law. The issue is grounded in the persistence of child marriage despite the enactment of Law Number 16 of 2019, which equalizes the minimum marriage age for men and women at 19 years as a follow-up to Constitutional Court Decision Number 22/PUU-XV/2017. This research employs a normative juridical method using statutory, conceptual, and Islamic law approaches. The findings show that the minimum marriage age regulation is normatively aligned with the principles of child protection, gender equality, and maqashid sharia, particularly through the concepts of baligh, rusyd, and maslahah. However, its implementation remains ineffective due to the frequent use of marriage dispensation, strong cultural and economic pressures, and low public legal awareness. The novelty of this study lies in its integrative analysis of state law and Islamic legal principles in assessing the effectiveness of minimum marriage age regulation as an instrument for preventing child marriage. This study emphasizes the need for stricter judicial supervision, stronger legal literacy, and community-based prevention strategies to ensure comprehensive child protection.
creator: Nasywa Nabilah Nugroho
creator: Ramadhan Syahmedi
creator: Fatimah Fatimah
rights: Copyright (c) 2026 Nasywa Nabilah Nugroho, Ramadhan Syahmedi, Fatimah Fatimah http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-05
publication date: 2026-06-05
volume: 15
number: 3
starting page: 1106
ending page: 1114
doi: 10.30829/jai.v15i3.29729

MARKETING COMMUNICATION STRATEGY IN ATTRACTING CONSUMER INTEREST IN THE PRODUCTS OF BANK PEREKONOMIAN RAKYAT SYARIAH AMANAH BANGSA IN SINAKSAK, SIMALUNGUN REGENCY
type: item
description: This study aims to identify marketing communication strategies in attracting consumer interest in BPRS Amanah Bangsa products in Sinaksak, Simalungun Regency using the AIDA model (Attention, Interest, Desire, Action). This study utilizes qualitative methods with a descriptive approach. Data collection techniques include observation, interviews, and documentation. Research informants consist of BPRS Amanah Bangsa marketing and consumers. The results show that at the attention stage, consumers can find out about products through the bank directly in the field, social media, pamphlets, and education provided. At the interest stage, consumers are interested because of the benefits and advantages. The desire stage is achieved through strengthening confidence in the security of deposits, clearly the transparency of information on the institution's performance, friendly service, and real testimonials from other users. At the action stage, consumers show their decisions because they have been convinced from the start. This encouragement is influenced by repeated persuasive approaches, easy account opening, and savings with prizes. Each stage illustrates that each consumer does not spontaneously show their interest, but develops gradually due to their beliefs and perceptions from what they see, receive, and feel directly.
creator: Miftakhul Khoiri
creator: Ahmad Tamrin Sikumbang
rights: Copyright (c) 2026 Miftakhul Khoiri, Ahmad Tamrin Sikumbang http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-06
publication date: 2026-06-06
volume: 15
number: 3
starting page: 1115
ending page: 1126
doi: 10.30829/jai.v15i3.29758

THE PUBLIC RELATIONS STRATEGY OF PTPN IV REGIONAL 1 MEDAN IN BUILDING THE COMPANY’S CORPORATE IMAGE
type: item
description: This study analyses the public communication strategy of PT Perkebunan Nusantara IV (PTPN IV) Regional 1 Medan in building corporate image through Corporate Social and Environmental Responsibility (TJSL) programmes. The research employed a qualitative case study approach using interviews, observation, and documentation techniques. The findings show that PTPN IV Regional 1 implements proactive and transparent communication strategies through media relations, social media, and collaboration with the Medan City Government. One of the main programmes examined is the revitalisation of “instagrammable” bus stops as part of the TJSL initiative, which functions not only as a public facility improvement programme but also as a medium for strengthening corporate image. The study also reveals that public relations play an important role in managing public opinion, maintaining communication consistency, and building stakeholder trust. However, several challenges remain, particularly in stakeholder coordination, administrative processes, and programme implementation. Overall, the study confirms that effective public communication and social responsibility programmes contribute positively to strengthening corporate image and public trust.
creator: Putri Sukma Nabila
creator: Zuhriah Zuhriah
rights: Copyright (c) 2026 Putri Sukma Nabila, Zuhria Zuhria http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-08
publication date: 2026-06-08
volume: 15
number: 3
starting page: 1127
ending page: 1139
doi: 10.30829/jai.v15i3.29746

FEASIBILITY OF HADANAH FOR ACTIVE SMOKER MOTHERS: MAQASHID SYARIAH ANALYSIS OF ARTICLE 156(C) OF THE COMPILATION OF ISLAMIC LAW
type: item
description: The transfer of child custody in Islamic family law may be granted when the holder of hadanah is unable to ensure the child’s safety, as stipulated in Article 156(c) of the Compilation of Islamic Law (KHI). There is a gap in legal scholarship regarding the suitability of an active smoker as a custodial parent. This normative legal study aims to analyze Article 156(c) of the KHI through the perspective of maqashid syariah regarding cases involving mothers who are active smokers. The results of the study indicate that Article 156(c) of the KHI establishes hadanah as a conditional right. In judicial practice, judges have begun to apply a risk-based approach regarding the dangers of exposure to cigarette smoke. The novelty of this study emphasizes that active smoking by a caregiver is not a neutral condition, but rather a form of dharar that threatens hifz al-nafs (protection of life) and hifz al-nasl (protection of offspring) of the child. Thus, treating active smoking as a risk factor in custody and a basis for transferring custody is normatively valid and consistent with the maqashid of Sharia in protecting the best interests of the child.
creator: Akmal Fathi Rayyan Fadli
creator: Muhamad Arifin
rights: Copyright (c) 2026 Akmal Fathi Rayyan Fadli, Muhamad Arifin http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-08
publication date: 2026-06-08
volume: 15
number: 3
starting page: 1140
ending page: 1152
doi: 10.30829/jai.v15i3.29580

DYNAMICS OF WIVES' SOCIAL ROLE ADAPTATION IN MARRIAGE: A PHENOMENOLOGICAL STUDY ON IDENTITY NEGOTIATION AND HARMONY FROM THE PERSPECTIVE OF ISLAMIC FAMILY LAW
type: item
description: Islamic marriage aims to manifest a sakinah family, yet high divorce rates and contemporary gamophobia phenomena necessitate a new understanding of relational resilience. This phenomenological study explores wives' subjective experiences in character adaptation and highlights its novelty in reinterpreting the concept of qiwamah (husband's leadership) and family harmony in contemporary marriage. Through in-depth interviews with six female informants, this study found that character adaptation is not passive submission, but an active and dialogical identity negotiation strategy. The novelty of this article lies in the finding that wives' subjective experiences directly deconstruct rigid textual understandings; qiwamah is no longer interpreted as absolute patriarchal dominance but reinterpreted as an egalitarian consultative mechanism to achieve harmony. In conclusion, Islamic Family Law texts are practically operating as a flexible living law. The main contribution of this research theoretically offers a new paradigm of egalitarian husband-wife power relations, and practically recommends the revitalization of pre-marital guidance at the Office of Religious Affairs (KUA) focusing on conflict resolution and role negotiation.
creator: Abdurrahman Arrafi
creator: Muhsan Syarafudin
rights: Copyright (c) 2026 Abdurrahman Arrafi, Muhsan Syarafudin http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-08
publication date: 2026-06-08
volume: 15
number: 3
starting page: 1153
ending page: 1160
doi: 10.30829/jai.v15i3.29595

THE POSITION OF CHILD PROTECTION FROM THE PERSPECTIVE OF ISLAMIC LAW AND ITS PRACTICE IN MUSLIM FAMILIES
type: item
description: This study examines child protection from the perspective of Islamic law by focusing on the position of children as a trust (amanah), the legal foundations of child protection, and the practice of child protection within Muslim families. The study is motivated by the continuing occurrence of child rights violations such as neglect, violence, custody disputes, and the failure to provide post-divorce child support, which indicate that child protection in Muslim family life has not been fully implemented. This research employs normative legal research using conceptual, library, and Islamic juridical approaches. Data were collected from the Qur’an, Hadith, classical Islamic legal texts, scholarly journals, and contemporary Islamic legal literature, which were analyzed using descriptive qualitative methods. The findings reveal that Islamic law positions children as a trust that must be protected through the fulfillment of their rights to life, education, care, financial support, and protection from violence and neglect. Child protection in Islam is fundamentally based on the principles of maqāṣid al-syarī‘ah, particularly hifẓ al-nafs and hifẓ al-nasl, which aim to preserve human life and lineage. The practice of child protection in Muslim families is implemented through hadhanah (custody), financial support, moral and educational development, and post-divorce child protection by prioritizing the best interests of the child. However, its implementation still faces various obstacles, including low legal awareness, family conflicts, weak enforcement of court decisions, and social changes in modern society. Therefore, strengthening the understanding of Islamic law and enhancing the responsibility of families and the social environment are necessary to achieve optimal child protection in Muslim families
creator: Nasywa Nabilah Nugroho
creator: Faisar Ananda
rights: Copyright (c) 2026 Nasywa Nabilah Nugroho, Faisar Ananda http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-08
publication date: 2026-06-08
volume: 15
number: 3
starting page: 1161
ending page: 1171
doi: 10.30829/jai.v15i3.29730

MANUSCRIPT OF HASAN MUNAWI’S MUSHAF AL-QUR’AN: STUDY OF CODICOLOGY, RASM, AND QIRA’AT
type: item
description: Studying manuscripts from the past is considered necessary because they contain information about history, culture, and civilization in society. This study focuses on the study review of the Qur'an manuscript Hasan Munawi (MAHM) using a codicology and philology or textology approach focusing on the discussion of rasm and qira'at. The researchers used a qualitative research method with a type of library research, while in data analysis, the researchers used the Miles and Huberman interactive model analysis. The study results show that the codicology study can be seen on the authentic cover of the manuscript, there is a Manggala as historical information, the physical condition of the manuscript is not intact, the base of the manuscript is European paper with Pro Patria and Concordia watermarks and Honig, G - & Zoon countermarks, thick and thin lines, has a manuscript size of 32.5 cm x 20.5 cm, geometric illumination and floral motifs, Arabic script, most of the writing is in the khaṭ tsuluts type with black and red ink colours. The study from a textological perspective can be seen in the inconsistent use of rasm and the qira'at using the qira'at of Imam 'Āsim in the history of Ḥafs.
creator: Muh Rifqi Hidayat
creator: Nur Aini
creator: Khoirul Imam
rights: Copyright (c) 2026 Muh Rifqi Hidayat, Nur Aini, Khoirul Imam http://creativecommons.org/licenses/by-sa/4.0
license: http://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-08
publication date: 2026-06-08
volume: 15
number: 3
doi: 10.30829/jai.v15i3.21332